Rachel Wu Email & Phone Number

Vienna, Va, Us

Vienna, Va, Us

As Assistant Manager, Trade & Consumer Strategy for the Wattpad WEBTOON Book Group, part of the Wattpad WEBTOON Studios, I managed activities across five key channels: Influencer Marketing, Public Relations, Performance Marketing, Events, and Social Media across Young Adult, Adult, and Graphic Novel imprints. • Rebuilt the Wattpad WEBTOON Book Group influencer program by developing a CRM to track performance, creating impactful campaigns with targeted social media influencers, and increasing community by 366%.• Created original and compelling publicity campaigns that publicize Wattpad WEBTOON Book Group, our imprints, and titles.• Pitched and secured national media coverage for our titles and imprints in outlets like Gizmodo.com, CBR.com, DenofGeek.com, Nerdist.com, iCv2.com, ComicsBeat.com, BookRiot.Com, PopSugar.com, and ReadersDigest.com.• Managed the performance marketing efforts through Meta and TikTok advertising, by creating budgets, developing creative assets, analyzing success rate, and adjusting tactics when needed. • Planned trade shows, marketing & sales presentations, press tours, and local author events.• Managed the creation and execution of our social media marketing efforts for Wattpad WEBTOON Book Group social media accounts across Facebook, Instagram, and TikTok. • Assessed publicity and marketing effectiveness for all titles and implemented new ideas based on those results.

As publicist for the Wattpad WEBTOON Book Group, part of the Wattpad WEBTOON Studios, I planned and executed publicity campaigns as the lead publicist for 10 titles per season for Wattpad Books (Young Adult), W by Wattpad Books (Adult), and WEBTOON Unscrolled (Graphic Novel) imprints.• Worked both collaboratively and independently to support and create original and compelling publicity campaigns.• Partnered with Senior Manager on major frontlist campaigns and provided support in some day-to-day duties.• Planned, managed, and provided support for multi-city virtual and in-person book tours and author appearances, including coordinating logistics, arranging travel, and creating tour schedules.• Wrote press communications including engaging press releases and creative and thoughtful pitches.• Researched, pitched, and secured national, local, and niche media across print, radio, television, podcast, and online outlets. • Researched, pitched, and secured features and reviews with popular and niche social media influencers.• Monitored the general publicity email inbox, executed mailings, fulfilled review copy requests, and ensured our digital assets were loaded as needed to various review outlets.• Collaborated with WWBG’s authors, editors, sales, marketing, and creator management teams.• Learned how to interpret and form actionable insights from our data and audience activity and apply them to publicity and media planning.

Washington Dc-Baltimore Area

As the owner of Pink Empire Publishing, I hire and manage a team to develop and package manuscripts from concept to publication on the major online retailers.• Develop the concept of manuscripts based on current market trends.• Oversee writers and make edits to completed manuscripts.• Plan and develop branding communications, advertising, promotional, and PR events to enhance the sales of published manuscripts.• Conduct and analyze market research data to define manuscript positioning, as well as monitor competitive activity and identify customer needs.• Released over one hundred titles on online retailers such as Amazon, Barnes & Noble, Apple, and Kobo, yielding $1 million + in revenue since inception.• Cultivated relationships with book reviewers, book bloggers, book vloggers and other social media influencers in the book industry. • Oversaw and managed a team of contractors to develop a manuscript and its promotional campaign.

Washington Dc-Baltimore Area

As a Junior Account Executive, I was the publicist for Open Road Films, CBS Films, Lionsgate Home Entertainment, Fox Searchlight, and Broad Green Pictures in Washington DC, Baltimore, Richmond, and Norfolk. • Developed and executed talent publicity tours, red carpet events, grassroots events, and film screenings for major film releases, including tours for Chadwick Boseman, Natalie Portman, Demetri Martin, and Oliver Stone. • Drafted and pitched press releases and media alerts to support publicity campaigns.• Pitched and secured regional and national press for talent interviews, film reviews, film features, and general publicity campaigns in major media outlets like the Washington Post, USA Today, Washington Times, and the Baltimore Sun.• Cultivated relationships with film critics, feature writers, news stations, radio personalities, and social media influencers to secure film reviews and features. • Compiled and structured reports for clients to include photos, promotional ads, and collateral materials.

Washington Dc-Baltimore Area

As owner and lead publicist of Mark My Words Books Publicity I managed and guided staff to develop publicity and marketing strategies for 30+ independent, self-publishing authors to include social media campaigns, conference involvement, and more.• Developed a monthly marketing campaign for each client based on their goals, and then assess successes and failures in order to improve marketing campaign. • Created author branding for clients that was cohesive for all promotions and advertising. • Created a monthly social media calendar for clients and tracked engagement.• Pitched author's work and secured book reviewers, book bloggers, book bloggers, and social media influencers.• Created and implemented a monthly advertising schedule for clients.

San Diego, California, United States

As the festival producer for the San Diego Film Festival, I managed and organized all the logistics of the festival including event space coordination and sponsorship activations during their 2012 season. • Organized and oversaw all operational logistics for the festival including the load in and load out of all four event spaces and theaters.• Oversaw all sponsorship activations, ensuring that all their sponsorships were met.• Managed run of show for all festival red carpet events which included press placement and talent interviews. • Oversaw travel and hotel accommodations for filmmakers, studio executives, and VIPs.• Worked closely with the festival director to organize and schedule the run of show for the 2012 film festival.

San Diego, California, United States

As marketing project coordinator at Sony Computer Entertainment, I coordinated the production and edits of video game trailers, game tutorials, and game demos that were used for publicity and online promotional campaigns.• Coordinated the development and production of the Starhawk Official Launch Trailer, Starhawk Build to Kill Trailer, Starhawk The Story Trailer, Starhawk Open Beta Trailer, Starhawk Build and Battle Trailer, and the Starhawk Multiplayer Survival Guide.• Coordinated the development and production of the Sly Cooper Thieves in Time PS Vita tailer.• Coordinated with QA Leads to capture game play needed for trailers and tutorials.• Organized and tracked all assets from the QA teams, audio production, and graphics for the editing team.• Organized and tracked all the notes from the developer and Sony executives and oversaw revisions on edits.

I freelanced as a production assistant, production coordinator, and associate producer on various reality television shows and live TV events. A full list is available upon request.