In response to the OsteoMed and Acumed merger, I was appointed to lead the product and marketing integration and oversee product development/engineering, marketing, sales, and P&Ls. I manage a talented 19-person team in developing and growing newly integrated business unit and establishing Acumed as a key player in this global market. HIGHLIGHTS:⇨ Championed a 5-year product development plan, launching 4 products in the 1st year, 1 product in the 2nd year, and 2 products in the 3rd year. ⇨ Spearheaded global market prioritization plan. Broke into markets outside the U.S. and leveraged first-generation product as low-price offering for price-sensitive markets.⇨ Identified cost savings by creating market-specific low-cost products and implementing an obsolescence plan for aged products. ⇨ Improved awareness and customer interest via marketing campaigns comprising social media, trade shows, product training, and grassroots efforts.⇨ Developed data and document management systems to support scalability and advise stakeholders.SELECTED PERFORMANCE METRICS:⇨ Transitioned underperforming business vertical from a negative to 11% growth in 3 years.⇨ Provided revenue growth equating to 60.2% in management operating income.⇨ Increased target audience’s engagement at key meetings by 131%.⇨ Coordinated company’s highest performing social media campaign, which also exceeded industry benchmarks.

In February 2020 my scope of responsibility was expanded to the downstream marketing vertical. I was tasked with blending the company’s primary customer-facing groups and scaling for growth. Oversaw 14+ team in developing a best-in-class training program, Essential Learning in Trauma and Extremities (ELiTE). I worked cross-functionally on course marketing, standardized templates, and functional improvements. HIGHLIGHTS:⇨ Responsible for an annual training calendar, $5M annual budget, and equipment inventory valued at $15M.⇨ Improved team competency, consistency, and compliance by creating standard operating procedures (SOPs) ⇨ Cultivated synergy that increased customer engagement and field perception of downstream marketing team. ⇨ In response to the COVID-19 pandemic, transitioned to virtual learning environment and enabled product training for 13K+.

Developed and executed data-driven marketing activities influenced by market research, sales analysis, market segmentation, and input from product and sales leadership. HIGHLIGHTS:⇨ Drove year-over-year customer acquisitions, churn, and loyalty which supported the company’s growth strategy and customer vitality index.⇨ Introduced data visualization tools for event and digital marketing metrics, customer vitality index, and channel spend versus calculations.

Responsible for strategy and execution of full event marketing and medical education program, including management of a seven person team consisting event coordinators and training specialists. Created and managed event marketing objectives, campaign strategy and execution, post activity measurement and executive reporting. Created and managed an annual $6MM budget, including: executive proposals, obtaining approvals, vendor management, monthly reconciliation, and day-to-day operational expenses. Experience with operational excellence, responsible for developing and maintaining the department's process improvement initiatives, with an average annually savings of $160,000. Worked closely with US and International Sales, and Product Management to ensure alignment of event marketing strategy objectives throughout the key stakeholders.

As the sole event coordinator for the organization, managed day-to-day operational execution of event marketing and medical education activities. Responsibilities including vendor selection and management, contract negotiations, attendee management, and onsite coordination.

Managed a restaurant with $500,000 yearly revenue, including budgeting and P&L analysis. Managed recruiting, hiring, on-boarding, training and performance management for a staff of 25 employees. Responsible for a logistic management including forecasting, inventory management, and ordering. Responsible for execution of sales and marketing programs. Responsible for schedule creation to optimize key business hours and staff availability.