- Pioneered account planning efforts by compiling and analyzing data for over 400 accounts across CRM, third-party, and first-party sources, enabling sales teams across segments through a consolidated Excel report of client insights.- Standardized marketing engagement data to facilitate seamless integration into a centralized data lake and generated third-party engagement reports to be sent into the lead lifecycle program, optimizing overall data management.- Researched existing and new use cases to be included in a strategic roadmap for the company’s sales enablement tool.

Spearhead the planning of influencer marketing campaigns for clients and the company’s in-house e-commerce brand, ensuring maximum impact and engagement on social media platforms.

- Analyzed competitors to craft case studies that provide industry insights and potential growth opportunities for AT&T’s marketing team.- Formulated a plan outlining strategic recommendations to execute an experiential marketing campaign for the 2024 Dallas Cowboys sponsorship that targets Gen-Z audiences.

- Developed and launched a website that communicates the organization’s initiatives. - Designed and uploaded content for social media platforms, contributing to a boost in the foundation’s exposure and impressions.- Implemented a loyalty program and cultivated sustained engagement through incentives, raising over $5,000.