Develop, implement, & manage paid media strategies across Meta, Google Ads, Reddit, Pinterest, Display, & Spotify.Design & execute email marketing campaigns that effectively communicate with brokers & dead leads to enhance engagement with brands.Utilize HubSpot analytics tools & dashboards to track campaign performance, generate insights, & produce regular reports for stakeholders.Evaluate the effectiveness of paid media & email marketing initiatives, making data-driven… Show more Develop, implement, & manage paid media strategies across Meta, Google Ads, Reddit, Pinterest, Display, & Spotify.Design & execute email marketing campaigns that effectively communicate with brokers & dead leads to enhance engagement with brands.Utilize HubSpot analytics tools & dashboards to track campaign performance, generate insights, & produce regular reports for stakeholders.Evaluate the effectiveness of paid media & email marketing initiatives, making data-driven decisions to guide future marketing strategies. Show less

USAV - Palmetto Region Adult Coach of Juniors

Built & maintained relationships with 250+ SMB & franchise restaurants in Tennessee & North Carolina, growing their businesses utilizing sponsored ads & promotions.Lead Viva Chicken exclusive partnership launch, using email marketing, push notifications, in-app billboards, direct mailers, promotions & sponsored ads, which generated $1.3 million in gross bookings in Charlotte.Created NC Restaurant & Lodging Association partnership content for e-blasts, newsletter, digital… Show more Built & maintained relationships with 250+ SMB & franchise restaurants in Tennessee & North Carolina, growing their businesses utilizing sponsored ads & promotions.Lead Viva Chicken exclusive partnership launch, using email marketing, push notifications, in-app billboards, direct mailers, promotions & sponsored ads, which generated $1.3 million in gross bookings in Charlotte.Created NC Restaurant & Lodging Association partnership content for e-blasts, newsletter, digital advertising, & traditional magazine ads to increase brand awareness.Developed Raleigh Events Plan to prepare restaurants for city events using geofencing, SQL & email marketing, resulting in Raleigh becoming #1 most reliable city in the Southeast in 2023. Show less

Trained 30+ new account management hires over a 6-month period in churn prevention.

Identified local/regional marketing opportunities aligned with business priorities (major holidays, partnerships, seasonal occasions) & delivered campaigns to promote the EMEA Gifting business. Designed the 2023 Marketing Playbook for the Payments team, including a high-level strategy, plan to action, development and execution of creatives per market to fuel consumer demand & drive brand strength. Developed a deep understanding of regional priorities (business targets, P&L… Show more Identified local/regional marketing opportunities aligned with business priorities (major holidays, partnerships, seasonal occasions) & delivered campaigns to promote the EMEA Gifting business. Designed the 2023 Marketing Playbook for the Payments team, including a high-level strategy, plan to action, development and execution of creatives per market to fuel consumer demand & drive brand strength. Developed a deep understanding of regional priorities (business targets, P&L priorities, segmentation, priority markets) to be thought partners with Local/Regionals Ops, Product, Design & CRM teams. Engaged in stakeholder management across the organization – locally, regionally & globally with cross-functional teams to build awareness on the EMEA Gifting business. Planned & executed world-class integrated campaigns & activations, working closely with cross-functional teams on both strategic planning & execution of the 2023 Marketing Playbook. Translated deep dives from CRM data into simplistic reporting that could be assimilated into the EMEA Gifting marketing strategy for further development of the 2023 Marketing Playbook. Show less

Created growth strategies for clients’ digital advertising campaigns by managing day-to-day strategy.Oversaw proper management of 13 campaign budget & pacing, ad trafficking, & daily campaign optimizations.Ensured successful performance of clients’ campaigns through advising Account Executives on new campaign ideas/strategies & compiling organized, data-driven, & detail-oriented client reports/data analysis.

Set up campaigns in the ad servers & DSPs which best fit the advertiser's needs, and optimized as needed.Worked with Account Executives & Media Planners to bring contacted advertiser IOs to full delivery, and provided post-campaign reports.Programs: Monday, Campaign Manager, Verizon Media, The Trade Desk, Datarama, Google Display & Video 360, Snapchat Ads Manager, Spotify AdStudio, Xandr, Amazon Ads, Platform 161, Reddit, Audiomatic, Nativo, Anzu.

Highest Selling NC State Campus Sales Manager with lifetime sales of $126,877.Managed the University Tees NC State University’s Instagram, doubling follower count & successfully orchestrated a giveaway marketing campaign that increased followers by 500 in one week.

Led a team of Sales Managers, maintaining accountability & morale. Ran monthly meetings to organize campus planning & developed future selling strategies that increased monthly sales 25% during 2019.

Designed & built FLFS & Triangle Tech Net company’s website using Wix Editor.Wrote & designed a continuing education program textbook for Wake Tech Community College.Developed Family Legacy Financial Tools program, including five marketing videos using Toonly Animation software.Ran campaigns for Triangle Tech Net LinkedIn & Facebook pages.Provided reports on website, email marketing & blog performance using Google Analytics & Wix SEO.Integrated client… Show more Designed & built FLFS & Triangle Tech Net company’s website using Wix Editor.Wrote & designed a continuing education program textbook for Wake Tech Community College.Developed Family Legacy Financial Tools program, including five marketing videos using Toonly Animation software.Ran campaigns for Triangle Tech Net LinkedIn & Facebook pages.Provided reports on website, email marketing & blog performance using Google Analytics & Wix SEO.Integrated client Fact Finding process & developed company’s Referral Program using Pulse360.Planned & marketed 1st annual Golf Tournament & Benefit Dinner, raising funds for the Alzheimer's Association & Special Olympics.Planned & hosted the Holiday Celebration Wine & Beer Tasting event for company's end-of-year client appreciation. Show less

Managed the chapter alumnae Instagram, Facebook & LinkedIn, & hosted semesterly events to engage alumnae with chapter members.

Wrote 11 blog articles on lifestyle, financial planning, small businesses, & industry trends.

Rebranded MIDA Medical Inc.’s social media platforms, developed weekly social media plans, & designed graphics using Adobe Photoshop for 3 weekly posts.

Developed & improved headquarters image database to organize all global branding images, while facilitating consistent standards through implementing corporate processes.