Rachel Tatum Email & Phone Number

Fontana, Ca, Us

Manage and execute marketing logistics, operations and forward-facing communications on behalf of SEMA’s Membership Department. Serve as the strategic marketing lead ensuring effective communication is used by analyzing trends, market data and analytics in relation to department goals and initiatives.Responsible for driving continuous cross-department collaboration efforts to ensure alignment of membership marketing collateral with SEMA’s various business units. Serve as the liaison… Show more Manage and execute marketing logistics, operations and forward-facing communications on behalf of SEMA’s Membership Department. Serve as the strategic marketing lead ensuring effective communication is used by analyzing trends, market data and analytics in relation to department goals and initiatives.Responsible for driving continuous cross-department collaboration efforts to ensure alignment of membership marketing collateral with SEMA’s various business units. Serve as the liaison between marketing, publications and the Membership department to strategize and implement innovative assets regularly for member recruitment and engagement KPIs.Oversee SEMA’s ‘member journey’ with the implementation of a New Member welcome process throughout the year. Celebrated a 16% YOY (’22-’23 verses ’23-’24) increase in member engagement and a 75% increase YOY (’22-’23 verses ’23-’24) in member portal logins.Maintain collaborative relationships with external benefit partners to ensure promotional materials are included across the New Member welcome process, digital and print marketing efforts and assets. Ensurepromotional materials are shared with external partners for maximum exposure.Directly oversee SEMA’s Customer Care Specialist as well as external facing customer service communication efforts. Ensure proper handling of customer service emails and incoming/outbound touchpoints via phone and voicemail. Ensure proper tracking of customer service KPI’s, trends and executive leadership reports. Collaborates with executive leadership to evaluate trends, streamline reporting and pivot marketing efforts as needed based on trending data. Show less

Diamond Bar, California

Spearheaded day-to-day execution of social media strategy across SEMA’s social media accounts, managed outside agencies and internal social media strategies with various stakeholders and industry volunteers. Drove social engagement and grew the brand’s relevance in social media, while also ensuring that the brand was actively and accurately represented.Managed day-to-day operation of our social platforms including content publishing, responding to audience comments/messages, and… Show more Spearheaded day-to-day execution of social media strategy across SEMA’s social media accounts, managed outside agencies and internal social media strategies with various stakeholders and industry volunteers. Drove social engagement and grew the brand’s relevance in social media, while also ensuring that the brand was actively and accurately represented.Managed day-to-day operation of our social platforms including content publishing, responding to audience comments/messages, and performance tracking. Generated, edited, published and shared engaging and relevant content daily. Collaborated and planned with cross-functional teams to launch brand and content marketing campaigns and initiatives. Collaborated with outside social agencies to manage social media reporting; analyzed trends and insights from various social data sources like paid-social, social listening, and community management. Managed planning, coordination and communications with talent, influencers and internal/external partners for influencer campaigns.Diverse public relations experience including the management of event press conferences, B2B/B2C social media training, B2C press release training, and event planning. Show less

Planned and executed all forms of marketing to include: Direct/E-Marketing/Email Marketing Management, SEO Marketing, Market Research and campaign building.

Barstow, California

Retail Store/Office Management, Daily Reporting and payroll management, Managed 17 associates at both the Victorville location and the Barstow location. Customer Relations.

Fullerton, California

Blog, Article, Press Release, HTML coding, Web Page Writing, Publishing and Editing, General Administrative Support, Search Engine Optimization and Campaign Management, Internal/External Communication.

Chino Hills, California

Store/Office Management, Daily/Payroll Reporting, Trained and Managed 8 associates, General Administrative Functions, Customer Relations, Person to Persons Sales Management and Visual Manager/Organization.