Rachel Logan Email & Phone Number

San Diego, Ca, Us

Buffalo, Ny, Us

Digital marketing, content, and creative consultant for small businesses.

San Diego, California, Us

• Created and launched enhanced content strategies, improving traffic and lead generation.• Devised digital marketing strategies to optimize reach and engagement with content.• Supported SEO initiatives to improve content, keywords, and branding.• Established the brand strategy and ensured the integrity of the brand across all marketing channels.• Created and managed integrated marketing campaigns across website, social, email, print, and paid media. • Oversaw creative design process from concept to production/execution (including but not limited to: website content/design, videos, display ads, social content and blog content).• Managed website content to ensure optimal SEO and performance from a user experience perspective, with a focus on lead generation.• Created and maintained a digital content editorial calendar.• Partnered with email marketing channel manager to create engaging nurture campaigns – increasing conversion.• Partnered with affiliate marketing channel manager to pursue link building and content exchange opportunities. • Managed content writers to ensure we were creating entertaining and informative search engine optimized content that aligned with the brand voice.• Managed design agency, in related projects, to ensure compelling and relevant creative optimized for audience, channel and device.• Tracked and reviewed website metrics with Google Analytics to monitor and measure marketing campaigns, spot trends and proactively adjust strategies.• Analyzed key performance indicators monthly, applying data analytics to drive future strategic planning.• Increased organic blog traffic by +300% year over year.

Encinitas, California, Us

Ecwid provides exceptional e-commerce experiences to the global community, and content is a critical pillar of Ecwid’s approach to achieving that. As Ecwid’s Content Manager, it was my job to own the planning, creation, and management of various types of content marketing projects for multiple customer and partner touch points.- Built and constantly improved upon company’s email marketing campaigns- Managed our customer engagement system and ESP- Led the design and strategy of thorough marketing plans, including calendar and resource planning, communication strategy, and go-to-market planning- Developed product collateral and thought leadership marketing materials, including blog posts, brochures, videos, website content, press releases and more- Provided a dynamic and consistent style and voice to customers and partners- Created engaging website content optimized for SEO- Created customer development profiles and buyer personas to effectively target different audiences- Developed product marketing strategies and initiatives- Reviewed and improved in-product content to drive user engagement, activation, and upgrades- Created content for customer communications, including emails and in-product messaging

Vista, Ca, Us

Develop and maintain marketing strategies to meet organizational objectives utilizing web marketing, social media, content assets, print media, promotions, and public relations. Responsibilities include, but are not limited to:- Developing and implementing multi-channel marketing programs including branding, product launches, sales enablement and event management- Planning and managing the strategic development, daily assignments, distribution and analysis of brand compliant marketing communication for several independent sales channels- Driving the planning, implementation and development of new marketing ideas- Managing, monitoring and improving web metrics- Developing compelling content, promoting product line and distribution network- Implementing campaign measurement plans and collecting results to make key decisions- Sharing materials and best practices with international distributor network- Conducting marketing presentations to sales representatives and staff- Developing programs to communicate product and business information to dealers, distributors, inside/outside sales representatives and general public

Vista, Ca, Us

Scottsdale, Az, Us