Peavy Consulting specializes in PR and communications for the hospitality and consumer brand industry. Led by Rachel Peavy, a seasoned PR professional with more than 20 years of experience, our consultancy brings expertise in economic development, travel/tourism, and hospitality. We adapt quickly to new industries, with a particular interest in the intersection of travel and technology. With a focus on internal communications and external communications, we align brand values, engage employees, and deliver exceptional customer experiences. Let's collaborate to empower your brand's communications and drive success in the ever-evolving hospitality industry.

As a consultant at HL Strategy, my focus lies in providing strategic communications counsel and support to clients and causes that drive positive change in the environment and the built world. With a deep commitment to sustainability and social impact, I collaborate with organizations to develop and execute impactful internal and external communications strategies. By leveraging my expertise, I help them effectively convey their mission, engage stakeholders, and foster a sense of purpose within their teams. Together, we work towards creating a brighter future for our planet and the communities we serve.HL Strategy consultants are partners. We are an extension of your team. We are strategic senior professionals who get the job done. We are passionate about the work we do and committed to the people our work impacts.

As a consultant at Alight PR, my role centers around providing comprehensive external communications support to a diverse range of technology companies and start-ups. With a deep understanding of the industry landscape, I specialize in media relations, pitch generation, and crafting compelling content such as bylined articles and executive bios.

• Developed and executed PR strategy for Loews Atlanta, Loews Vanderbilt and Loews New Orleans hotels. • Work closely with property Directors of Sales & Marketing to align with all marketing initiatives and complement the annual commercial plan.• Proactively pitched media and social influencers to garner local, regional and national coverage for the three properties; coordinated executive interviews, photo shoots, media FAM trips and TV shoots.• Localized brand initiatives on the property level to secure local media coverage for programs including Loews Traveller Bar and FLAVOR by Loews.• Worked with F&B teams to garner media coverage for hotel restaurants and banquet programs. • Served as property spokesperson, supporting the General Manager. Principle copywriter, generating executive speeches, talking points, crisis communication and overall hotel messaging.

•Developed and managed implementation of ACVB internal and external communications strategies to increase visibility of Atlanta as one of the top U.S. travel destinations•Directed local, regional and national media outreach to promote brand awareness that positively impacts Atlanta’s $13 billion hospitality industry•Handled all senior executive media and speaking opportunities•Managed and implemented crisis communications and related policies, procedures and best practices•Joined as Public Relations Manager in 2010; promoted to Director of Communications in 2013

•Managed programs and initiatives for consumer clients with a heavy focus on entertainment and tourism•Directed event planning, media relations, program execution and collateral production for national consumer-based accounts•Garnered media placements for clients in numerous national and international media outlets including The Guardian, New York Times, USA Today and Wall Street Journal•Clients included Beaches of South Walton, Georgia Tech’s Ferst Center for the Arts, HEAD/PENN Racquet Sports, Hospitality Sales & Marketing Association International (HSMAI), International Association of Amusement Parks and Attractions (IAAPA), Hilton Orlando, Iberostar Hotels & Resorts, Listerine, Six Flags Over Georgia, Stone Mountain Park, Unilever, Whole Foods Market, and Travel South USA and The Atlanta chapter of The Recording Academy•Began at Edelman as assistant account executive in 2005

•Assisted senior vice president and account executive in all aspects of public relations; drafted calendar listings, press releases, pitch letters, media advisories and tip sheets; pitch client story ideas for radio and print interviews; helped organize media coverage for special events; managed press & high profile individuals at on-site client events•Worked with high profile clients including Deloitte & Touche, Guggenheim Museum, Hunter College, National Foundation for Advancement in the Arts, New York Historical Society, Real Simple Magazine, Tribeca Film Festival and Wenner Media•Co-managed press room for 2005 Tribeca Film Festival

Managed and responded to media requests; wrote press releases and biographies for clients; coordinated photo shoots; accompanied clients to events; compiled media clippings and press kits.