Rachel Perrone Email and Phone Number
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Communications professional with ~20 years of experience in gender and economic justice, including reproductive rights and health policy, voting rights, workplace fairness and related issues. Core skills and career highlights include:* Strategic planning and rapid response. I stewarded Power to Decide’s communications efforts amid the historic overturn of Roe v. Wade, employing a deep understanding of media relations and messaging to increase press clips 460% year over year. * Boosting organizations’ share of voice. Quadrupled media clips for client Gender Justice over two years, including appearances in national and state outlets. Increased average monthly media mentions at Rewire.News three-fold over two years, and top-tier media hits at National Women’s Law Center in health & reproductive rights more than ten-fold over three years.* Driving media narratives and identifying opportunities. Initiated targeted outreach strategies that led to 1000% increase in media mentions for Power to Decide’s Abortion Finder. Spearheaded data-driven social media strategy that tripled Stand UP to ALEC’s metrics. Developed NWLC’s first state press plan for wage gap data, resulting in more than 100 new clips in two years.* Distilling complex issues. Coordinating with legal and development teams to create values-based language that informs, engages and motivates audiences. Extensive writing and copy editing experience, from pithy social content to lengthy policy reports. * Organizational development. As consultant and in-house staff, guiding brand reviews, website redesigns and department audits, advising on best practices and helping to integrate (at times disparate) stakeholder goals.* Managing outside vendors to increase organizational capacity and spur new thinking. Experienced in hiring and overseeing polling, communications and other consultants, ensuring that deliverables are on time, on budget and in line with the organization’s brand.
University Of The District Of Columbia
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University Of The District Of ColumbiaWashington, Dc, Us -
Director Of Media RelationsUniversity Of The District Of Columbia Aug 2023 - PresentWashington, Dc, UsAs the head of media relations University of the District of Columbia, I lead the effort to elevate the university’s mission, amplify student voices, and highlight UDC’s transformative impact on the community.In support of President Maurice Edington's new strategic plan, I help shape the university’s marketing and communications strategy, ensuring our messaging aligns with UDC's goals and values. I work closely with colleagues across the university to showcase student achievements and promote UDC as a high-quality institution that is meeting the needs of the District and its residents.In addition, I have played a key role in building the capacity of senior leadership to effectively communicate across multiple platforms by designing and delivering customized trainings on messaging and social media, ensuring consistency and alignment with the university’s strategic priorities. -
Communications ConsultantSelf-Employed Feb 2018 - PresentCommunications planning, media relations and management for progressive, non-profit organizations. Examples of projects/clients include:** Served as communications lead for longtime client Gender Justice, including strategic planning, message development, and outreach on a wide range of campaigns, impact litigation and policy initiatives. ** Provided department audits, technical assistance and reports to State Innovation Exchange and Abortion AF.** Social media management and content development for Stand Up to ALEC, Educational Fund to Stop Gun Violence and other organizations.
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Vp Of Marketing & CommunicationsPower To Decide Feb 2022 - Mar 2023Washington, Dc, UsManaged a team across traditional, social and entertainment media, digital marketing and campaigns. Developed a wide range of messaging documents, editorial calendars and work plans. Strengthened department infrastructure to improve internal and external communications.Key highlight: stewarding communications efforts amid the historic overturn of Roe v. Wade, leveraging my extensive experience in abortion rights and Supreme Court messaging to boost the organization's preparedness and outreach. With Power to Decide's entertainment media consultant, pulled together an emergency meeting of 30+ industry professionals to provide updates and coordinate rapid response. Guided the design of new online graphics and outreach tactics spotlighting the organization's expertise and resources like AbortionFinder.org. Efforts like these led to media hits for Power to Decide increasing more than 400% and for Abortion Finder increasing 1000% compared to the previous year. -
Communications DirectorRewire.News Jun 2014 - Feb 2018Mclean, Virginia, UsEstablished new communications department, from media planning and strategy to day-to-day processes. Increased average monthly media mentions more than three-fold over three years. As part of the management team, steered the publication through a time of tremendous growth, a rebrand and website redesign, and launch of a multimedia program including a documentary and podcast network. Provided regular media training, message assistance and interview prep to Rewire.News staff. -
Media DirectorNational Women'S Law Center Jul 2011 - Jun 2014Washington, District Of Columbia, UsAs media director for health and reproductive rights department, increased media mentions more than five-fold over three years. Spearheaded first outreach plan for gender wage gap data targeting by state, race and ethnicity, resulting in more than 100 new press hits in two years. Generated solid contacts at top-tier national outlets. Collaborated with policy and outreach teams to develop messaging on a wide variety of issues in women's health and reproductive rights. Wrote and edited pitches, releases, statements, LTEs, editorial board memos and more. -
Communications ConsultantSelf-Employed Aug 2009 - Jul 2011Developed and executed traditional and online communications plans for progressive organizations and unions. Conducted in-depth brand reviews and research projects, including stakeholder surveys and interviews; peer and media review; development of final report; and presentation to staff and board members. Drafted proposals, strategy memos and presentations. Wrote press materials, managed and conducted extensive pitching to national and targeted state media.
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Organization LiaisonFeministe Oct 2008 - Oct 2009Contributor to popular feminist blog. Communicated regularly with various women’s, progressive and reproductive rights organizations, drafted blog posts, moderated comments, maintained Facebook page and calendar of events, and participated in online press events.
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Deputy Director Of CommunicationsCampaign For America'S Future Sep 2008 - Aug 2009Washington, District Of Columbia, UsMoved progressive messaging on health care, the economy and employment to reporters, and regularly pitched the organization’s principals for radio, television and editorial boards. Managed day-to-day press activities, communications associate and interns. Drafted releases and other press materials. Planned and ran press events and teleconferences. Organized “blogger row” and several events for online activists and reporters at the organization's national conference. Redesigned and implemented tracking systems for department activities and media relations within Cision/Vocus. -
Senior Legislative Communications AssociateAmerican Civil Liberties Union Mar 2006 - Sep 2008New York, UsManaged all media relations in the civil rights and criminal justice portfolios at the ACLU Washington Legislative Office, including planning, drafting, pitching and fielding high volumes of incoming requests. Spearheaded online outreach in coordination with nascent digital team in New York, establishing regular contact between bloggers and ACLU lobbyists. Built ACLU presence on emerging social networks like Twitter and online communities like Huffington Post and DailyKos. Participated in planning live press events in-house, on the Hill, at the National Press Club and elsewhere. Trained national and affiliate staff on social media at staff conferences, and ran the online action booth at national membership conference. -
Communications AssociateNaral Pro-Choice America Jun 2004 - Mar 2006Washington, Dc, UsDrafted a wide variety of materials for press, members, donors and the general public, and played a key role in the organization's work against Supreme Court nominees John Roberts and Samuel Alito. Developed a network of progressive blogs, built and strengthened the organization's relationship with online progressive and feminist communities through regular outreach, teleconferences and in-person meetings. Authored popular email newsletter Choice News Weekly and helped with the launch of Bush v. Choice blog and Blog for Choice Day. Managed social marketing projects such as the "Sex Ed for Grown-Ups" tour. Provided media consulting, planning and technical assistance to more than ten affiliates across the country. -
Field OrganizerCover The Uninsured Campaign Jan 2004 - Jun 2004Washington, DC field organizer for Cover the Uninsured Week, a project of the Robert Wood Johnson Foundation. Organized events around the District - including a health fair, a business panel, a press event at a neighborhood clinic, and a faith event - and built and managed a coalition representing stakeholders from these various communities. Coordinated with project managers on budget and grant reporting.
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Legislative AideAllegheny County Council Jan 2001 - Dec 2001Initiated media outreach, created press lists and templates for the newly established Allegheny County Council. Drafted materials such as releases, speeches, op-eds, as well as county legislation, committee reports and local resource guides.
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Senior Legislative Aide, Office Of Senator Rhine MclinState Of Ohio May 1999 - Dec 2000UsFor Assistant Minority Whip - later, Minority Leader - managed office operations and staff of five. Drafted, reviewed and/or finalized all materials, itineraries, etc. on the senator's behalf. Conducted legislative research. Drafted talking points, speeches, press releases. Coordinated with caucus communications staff on media relations. Handled heavy volume of constituent cases and oversaw constituent responses.
Rachel Perrone Skills
Rachel Perrone Education Details
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Duquesne UniversityPublic Policy -
Miami UniversityInterdisciplinary Studies (Western College Program)
Frequently Asked Questions about Rachel Perrone
What company does Rachel Perrone work for?
Rachel Perrone works for University Of The District Of Columbia
What is Rachel Perrone's role at the current company?
Rachel Perrone's current role is Communications strategist and storyteller.
What is Rachel Perrone's email address?
Rachel Perrone's email address is ra****@****ail.com
What schools did Rachel Perrone attend?
Rachel Perrone attended Duquesne University, Miami University.
What skills is Rachel Perrone known for?
Rachel Perrone has skills like Press Releases, Blogging, Social Media, Media Relations, Politics, Editing, Community Outreach, Online Communications, Media Planning, Facebook, Nonprofits, Women's Health.
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