Rachel Petzold's Location
Frisco, Texas, United States, United States
Rachel Petzold's Contact Details
Rachel Petzold work email
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Rachel Petzold personal email
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Rachel Petzold phone numbers
About Rachel Petzold
“Rachel validates innovative ideas with exceptional speed and helped us deliver something net new in 90 days. Phenomenal.” ~Aiden, CTO, stealth startupInnovation doesn’t have to be hard. Coming up with your “why” and your “what” can be made easier by enlisting a product thinker to scout the path. You need the artifacts to bring everyone along and from the tactical (product feature lists and roadmaps) to the visionary (illustrative consumer journey maps) and your product success depends on storytelling that aligns your teams.An avid storyteller myself, I love to bring everyone along to that elusive product vision and translate it for every participant.From early stage start-ups to SMBs and portfolio brands, I weave the tapestry of innovative product vision into your existing universe. My favorite part of my own product journey? It’s leading and guiding organizations and their most important assets (our humans) to being their best selves and showing up authentically every day.
Rachel Petzold Work Experience Details
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Founder + CeoLaboriousFrisco, Tx, Us -
Chief Product OfficerProfitlinz Solutions Dec 2024 - Present -
Fractional Chief Product OfficerCitizen Home Solutions Oct 2024 - PresentDallas, Texas, Us -
Fractional Chief Product OfficerTalentled Community Consultancy Mar 2024 - PresentWisconsin, Us -
Member - New York City ChapterThe Connective Sep 2024 - PresentWestfield, New Jersey, Us -
MemberOhhello.Io 🌞☕️ Feb 2024 - PresentChicago, Us -
Chief Product OfficerComplianceboi Mar 2024 - Dec 2024Building the best-in-class Compliance platform for Small Businesses in the US.
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President & Co-FounderCyvx Sep 2024 - Nov 2024 -
Chief Product OfficerFantasy Elect Nov 2023 - Sep 2024 -
Chief Executive OfficerGossamer Jul 2023 - Sep 2024Fractional and Consulting Product Leader in the software and hardware industry. I am available for Fractional Product roles that focus on strategic and large ROI delivery. -
Fractional Cpo AdvisorMonefi Oct 2023 - Jan 2024Austin, Texas, Us -
Chief Product Officer And FounderM:Ship Mar 2020 - Oct 2023Seattle, Washington, UsAvailable for Fractional Product offerings. Our first product was acquired in 2023 for ml/ai people matching capability. -
Vice President Of Product ManagementSwitchfly Feb 2023 - Jul 2023Denver, Colorado, UsLeading a team of strategic product rockstars and amazing design professionals and delivering a new product to market, I am proud to be part of Switchfly's DNA, building a rewarded travel solution that will delight every traveler. -
Principal Product ManagerSwitchfly Jun 2022 - Feb 2023Denver, Colorado, Us
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Director, Cx Product ManagementIbotta, Inc. May 2021 - Apr 2022Denver, Colorado, Us -
Vice President, PersonalizationCinépolis Cinemas Usa Nov 2019 - Nov 2020Dallas, Texas, Us -
Sr Technical Product Manager, Marketing Technology: PersonalizationStarbucks Apr 2019 - Nov 2019Seattle, Wa, Us -
Senior Product Manager, Technical - Amazon AdvertisingAmazon Sep 2018 - Mar 2019Seattle, Wa, Us -
Senior Product Manager, Technical - Advertising EngineeringAmazon Jul 2018 - Sep 2018Seattle, Wa, Us
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Sr Pm, 3P Marketplace Canada & MexicoAmazon May 2018 - Jul 2018Seattle, Wa, Us
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Senior Program ManagerAmazon Jul 2017 - May 2018Seattle, Wa, UsMarketplace PM for Amazon Canada, supporting Sellers and Customers in great experiences.-Launched Seller Fulfilled Prime program: October 2017-Launched Customer and Seller Experience enhancements for detail pages: February 2018-Mentor Program leader, with 5 relationships across multiple roles
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Ecommerce Sr Manager Of Product DevelopmentZumiez Apr 2016 - Jul 2017Lynnwood, Wa, Us -
Strategic DirectorCopious | Portland Digital Agency Feb 2014 - Mar 2016Portland, UsDesign ThinkingBrand and Digital StrategyAnalysis and Success MetricsTechnology and InfrastructureEcommerceApplicationsProgram Management -
Sparq Program Manager / Expert Digital Producer/Senior Technology PmNike Mar 2010 - May 2014Beaverton, Or, UsAs the keeper of content, I am the first point of engagement for communications between my brand partners, Nike Digital Technology and the SPARQ leadership team to build and enhance technical solutions. I build strong relationships, within our four walls, with teams at Nike that share our goals, and with our awesome vendors, consultants and other resources.Project and Portfolio Management fill my every waking hour. Budgets drive our work and make it better, tighter and fantastic.Want to see a list of tangible results? I'm happy to send it to you - just ask.PROJECTS:Business transition, contract development and execution, tech support definitions and developmentElite athlete iPad APP project management and testing, implementation and supportWeb site development, vendor management, content management, digital productionProject Management of diverse technology and general projects small and largeProduct Management for numerous SPARQ TechnologiesProgram Management for entire suite of SPARQ technology initiativesSignificant vendor engagement, management and relationship buildingDocumentation and process developmentKnowledgebase construction and FAQ supportConsumer services process definition and planningEmail campaign development and deploymentDigital Strategies and implementationInnovation on new projects and technologies at Nike and SPARQDirect management of staff and consultantsContent manager for numerous web sites and category interactions -
Email Campaign ManagerOrchard Brands May 2010 - Jan 2011Email strategy, analysis and execution for three retail brands within the Solutions Group of Orchard Brands. -
Email SpecialistNorm Thompson Outfitters Jul 2009 - May 2010Implement eMail campaigns for a number of brands in the NTO portfolio.
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OwnerPetzold Creative Jan 2004 - Jul 2009When I started PC, the world was analog. I worked almost exclusively on graphic design and creative project management for print. Email was just getting a little attention, but it didn't work well for the business world. I brought my business into the digital world as I started taking on graphic design and UI design for web sites and emails. I taught myself how to code. The new and interesting world of digital exploded.Just some of my local and national clients included:adidas - nike - US Army - First Tech CU - Metheus Corporation - Intel - BJs Coffee - Microsoft - AT&T - Boys & Girls Club - MAC - Dead Guy/Rogue Brewing - Aveda - Portland Business Magazine - Oregon Electric - Christensen Electric - Amazon.com - Apple - D&G
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Marketing DirectorSelectron Technologies Mar 2006 - Oct 2007Led a team of 5 direct reports to create and build all sales communications, content and technology solutions. With a small budget, we brought a disjointed, multi-logo'd business into a branded and well-defined, well-oiled machine.Since we were a small team, the many hats I wore included everything from flipping pancakes at the weekly breakfasts we enjoyed to testing our interactive software solutions, from answering consumer service questions to presenting our technology at global trade shows.
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Advertising Agency LiaisonHsbc Card Services Apr 2005 - Mar 2006London, GbAt HSBC, I was the connection between 6 months worth of direct mail campaigns and creative and production vendors. We mailed on time, under budget and with significant success to the bottom line. This was the biggest year that Credit Card Services at HSBC has ever had for total sale and total income.Every month, HSBC would mail 35-40 unique products and test their effectiveness. Each offer included a large number of components (25-30) that included the faux card, letter copy, colors, creative and interest rate/offer. I had to make sure that all 6 months worth of work was kept on track, deliverables to vendors were completed on time, compliance and legal had signed off on everything and that the packet that was ultimately mailed was correct. I followed the results of the mailings and we testes, tested and tested some more. If a new faux card got us a lift, it rolled into the bigger mix. If puppies were popular, we added more puppies. (Why puppies?)My favorite part of this role - and something that I take with me to this day - was overcoming a difficult relationship with a coworker and helping our team become the stars in an opportunity filled organization.
Rachel Petzold Skills
Email Marketing
E Commerce
Strategy
Product Management
Digital Media
Management
Marketing
Integrated Marketing
Web Development
Project Management
Leadership
Digital Strategy
Branding And Identity
Vendor Management
Program Management
Online Marketing
Sales
Start Ups
Marketing Strategy
Web Analytics
Collateral
Corporate Communications
Creative Direction
Web Design
Digital Marketing
Social Media Marketing
Problem Solving
Content Management
Software Project Management
Budgets
Software Documentation
User Experience
Website Development
Brand Development
Technology Marketing
Qa Management
Quality Assurance
Analysis
Graphic Design
Project Planning
Direct Mail
Web Project Management
Retail
Budgeting
Interactive Marketing
Crm
Customer Relationship Management
Customer Experience Management
Business Process Improvement
Frequently Asked Questions about Rachel Petzold
What company does Rachel Petzold work for?
Rachel Petzold works for Laborious
What is Rachel Petzold's role at the current company?
Rachel Petzold's current role is Founder + CEO.
What is Rachel Petzold's email address?
Rachel Petzold's email address is ra****@****iez.com
What is Rachel Petzold's direct phone number?
Rachel Petzold's direct phone number is +150325*****
What are some of Rachel Petzold's interests?
Rachel Petzold has interest in Children, Project Work, Environment, Human Rights, Animal Welfare, Contract Positions, Health.
What skills is Rachel Petzold known for?
Rachel Petzold has skills like Email Marketing, E Commerce, Strategy, Product Management, Digital Media, Management, Marketing, Integrated Marketing, Web Development, Project Management, Leadership, Digital Strategy.
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