Rachel Heller Email and Phone Number

CONTENT MARKETING LEADERSHIP & STRATEGY→ Independently spearheaded the content marketing strategy, positioning Ambient.ai as a category leader and trusted technical partner→ Led the website redesign, partnering with subject matter experts and web designers to meet launch objectives within 3 months→ Orchestrated collaborations with external business partners to execute integrated social and content marketing campaignsCONTENT DEVELOPMENT & OPTIMIZATION→ Managed the end-to-end production of value-driven content utilizing a strategic editorial calendar, boosting website demo conversions by 147% QoQ and pageviews by 52% QoQ→ Designed a comprehensive SEO strategy, increasing the number of organic keywords in the top 10 by 88% QoQ→ Directed the development of 10+ video and written customer stories in collaboration with cross-functional teams→ Strengthened sales enablement with email sequences, one-pagers, and decks that reinforced product value for prospective customersSOCIAL MEDIA STRATEGY & ENGAGEMENT→ Created social media content for Ambient's flagship event, partnering with a videographer on short-form video to drive 97% higher LinkedIn engagement than competitors→ Revitalized the social media strategy for LinkedIn to attain a 171% QoQ increase in new followers and a 73% QoQ increase in engagement

CONTENT STRATEGY & DEVELOPMENT→ Directed a robust content strategy, managing development, distribution, repurposing, and performance analysis across diverse content formats→ Developed and executed a strategic editorial calendar to generate a 140% increase in blog traffic→ Delivered 6 in-depth research reports to drive thought leadership and support lead generationSEO & ORGANIC GROWTH→ Spearheaded the SEO strategy for the website to achieve a 358% increase in organic keyword rankings→ Overhauled the GoodTime product page with on-page and off-page SEO strategies, delivering a 10% MoM lift in organic trafficSOCIAL MEDIA STRATEGY & ENGAGEMENT→ Led the social media strategy to generate a 165% increase in LinkedIn interactions and a 231% increase in impressions

INTERNATIONAL MARKETING→ Actively contributed to the marketing ideation and planning of Nickelodeon International programs and initiatives→ Devised and pitched a multi-platform international marketing campaign informed by competitive insights and market opportunitiesCOPYWRITING & CONTENT CREATION→ Authored website, email, and social media content for the global launch of Geocaching X Kamp Koral to increase audience engagementANALYTICS & INSIGHTS→ Created detailed recap reports based on campaign data on reach and impressions for top-of-funnel marketing activations deployed in over 100 countriesCAMPAIGN SUPPORT→ Developed presentations, proposals, one-sheets, creative briefs, positioning documents, and competitive analyses to enhance Nickelodeon’s international marketing strategies

INFLUENCER MARKETING→ Led the creation and execution of the 2021 influencer marketing strategy for the e-commerce shop, enhancing brand affinity and converting 4 influencers into brand advocates→ Conducted 50+ background checks on influencers, using market insights to expand Truth's network of collaborators and recommend key partnershipsCAMPAIGN SUPPORT→ Contributed to the strategic planning and analysis of Truth’s brand marketing efforts, helping shape campaign direction through demographic research and market insightsANALYTICS→ Collaborated cross-functionally with the analytics team to track the performance of 24 marketing campaigns and assist in crafting data-driven solutions→ Utilized Salesforce Social Studio to analyze audience engagement and derive insights on the effectiveness of marketing campaigns

BRAND AWARENESS→ Generated brand awareness between U.S. consumers and a European chain entering a new cultural market→ Created proposals to identify creative marketing opportunities and expand Leon's presence within the U.S.B2B MARKETING→ Researched and compiled 1,000+ potential points of contact to grow customer base for B2B marketing→ Drafted persuasive direct mail to generate B2B sales leads for Leon's network of catering clients

LEADERSHIP→ Successfully directed a team of 5 interns as the interim internship supervisor during the supervisor’s absenceMARKETING SUPPORT→ Facilitated streamlined communications between vendors and the venue for 27 concerts→ Proofread consumer marketing materials displayed each concert for accuracy and relevance

JOURNALISTIC STORYTELLING → Wrote multiple articles each week for the news section of the newspaper, collaborated with other reporters to co-report stories→ Copy edited articles weekly, edited for accuracy and writing style based on AP style→ Engaged in a collaborative, creative environment to pitch story ideas