Rachel Plesec Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

Oversee the execution of eLotto activities, strategies and initiatives for the eLotto product on PlayNow.com. Apply analytical thinking to resolve issues and proactively identify opportunities for enhancements to eLotto product while focusing on achieving alignment of player experience across all touch points.

Develop strategic programs with a focus on customer retention and growth. Executes targeted marketing programs, ensuring programs reinforce brand positioning, employ CRM best practices, are executed within budget and delivered against objectives. Collaborate with peers and multiple stakeholder groups on the development and execution of targeted marketing programs, ensuring alignment with objectives, strategies, and budgets.

Vancouver

Support the eLottery portfolio and work closely with development partners to ensure we're delivering a quality experience for our players. Leading product enhancements from requirement gathering stages through to production launches. Monitor performance and activate plans to grow the eLottery business.

Vancouver

Maintain a backlog of enhancements and bugs to support the operation of the eLottery Product profile by managing and prioritizing these Ops Queue candidates. Support and represent eGaming during requirement writing, QA testing and UAT testing. Managed the implementation of Mobile Lottery features to fulfill player needs and expand eLottery Product offering in the mobile environment. Perform all necessary steps to launch Product while remaining within Responsible Gambling and Social Responsibility policies, compliance policies and certification process. Review High Level Estimates and develop SOWs for development work with external stakeholders and brainstorm opportunities to grow the Product profile and enhance the current with internal stakeholders.

Vancouver, Canada Area

Support the Social Media team in content planning and creative development of multiple brands within BCLC and for multiple social media networks. Schedule and post content in an efficient manner. Monitor conversations throughout the multiple communities and engage in positive discussions. Identify negative conversations and escalate to key stakeholders in order to resolve issues as efficiently as possible. Track performance and provide support as necessary.

Vancouver, Canada Area

Responsible for contacting one half of the Lottery Business's RSG retailers to ensure that the appropriate products were available to them in order to leverage sales. I worked with Territory Managers to support their needs and fill their requests. Provided weekly sign-on message updates for my team to stay informed of product availability, as well, communicated with retailers regarding information specific to their business. Required to handle change of owners and follow up with new retailers to help train them of their duties as a BCLC retailer.

Marketing Management, Marketing

Studied Social Media & Online Marketing simultaneous to completing Marketing Management program.

Accounting And Business/Management

Studying business and accounting.

General Studies

Studied sociology and creative writing.