Rachel Poulos Email & Phone Number

Draper, Ut, Us

Boston, Massachusetts, United States

- Developed and implemented strategic audience campaigns by collaborating with content, PR, business development, and stakeholders.- Exceeded download goals for various newly distributed and veteran shows with strategic tactics that helped increase audience awareness, increased distribution channel mix, and achieved valuable promotions from Apple Podcasts and Spotify. - Developed and strengthened relationships between shows and PRX by presenting full funnel audience growth tactics and regularly reporting performance.- Organized and created a monthly KPI report to evaluate download performance across several high-priority shows. Regularly analyzed various data sets to assess performance and made recommendations to enhance download performance.

- Forecasts yearly budgets and revenue for clients. Successfully helps teams identify growth opportunities across different digital platforms to help clients scale and grow their marketing campaigns.- Grew client teams with the implementation of organized account processes and high-performing account initiatives through regular testing. - Uses roadmaps and status docs to drive internal strategy planning sessions with account teams and aligned strategy across digital channels.- Manages and mentors team members by utilizing strengths-based coaching. Organized and planned training sessions for inexperienced team members specializing in Paid Media and SEO. - Develops relationships with client Marketing Directors and CMO's to discuss quarterly business updates, successes, and team feedback.

Bloomington, Indiana Area

- Spearheaded and developed multi-channel strategies for several enterprise accounts. Including planning and launching mobile app campaigns across 4 new countries. - Lead campaigns that enhanced user awareness through video, paid social media, and programmatic efforts. Increased user acquisition, and retention with the use of full-funnel strategies using different platforms for various industries including mobile app and podcast marketing.- Surpassed client KPI's by creating quarterly and creative ad-hoc strategies across several digital channels.- Performed regular analyses and made data-driven recommendations while proactively addressing client performance.

Salt Lake City, Utah

-Oversaw the performance and strategy of multiple brands through Adwords, Bing and Yahoo-Initiated paid social channel and oversaw performance and strategy-Optimized accounts using call tracking, Google Analytics and proprietary software-Created wireframes for landing pages and executed testing-Trained and delegated tasks to paid search channel coordinators-Managed relationships with multiple vendors to assist in brand reputation-Collaborated and coordinated with multiple marketing teams to fulfill goals and hit deadlines-Forecasted yearly sales goals for paid media channel and planned quarterly strategy

Draper, Utah

-Assisted in closing sales of new paid search accounts -Delegated new accounts to account managers -Helped paid search account managers with campaign strategy and provided training -Oversaw the book of business for the Paid Search department -Helped put out account manager and client fires-Managed and optimized Premium accounts -Adwords (search, display, shopping campaigns, RLSA), Bing, YouTube and Facebook -Worked with SEO account managers, and IT (implement tracking and create new landing pages) to create a whole digital experience for clients

West Jordan

-Researched, created and expanded nationwide Adwords (search, display, mobile,RLSA, Search Companion and PLA), Bing, and YouTube campaigns for various verticals-Implemented call and conversion tracking for clients-Regularly optimized, and strategized paid search accounts -Weekly reported account performance to clients using Google Analytics and various call tracking software -Assisted in sales and on boarding of new clients-Audited paid search campaigns for potential clients-Assisted clients on A/B landing page creation and testing -Maintained relationship with dedicated Google Representative

American Fork

-Worked with a vertical Premium Account Manager, Analyst and other strategists-Performed paid search account optimizations for large premium accounts in Adwords (search and display), Bing, Facebook and YouTube-Maintained ad scheduling to reflect promotions and day of the week-Expanded accounts by creating new campaigns -Provided daily, weekly and monthly reporting using, Excel, Google Adwords, Google Analytics, Mongoose call tracking and Facebook Advertising

American Fork, Utah

-Worked with Account Manager to research and create new Adwords, Bing, Google Maps, Google Analytics and SuperPages accounts-Helped implement Adwords, Bing, call tracking and Google Analytics conversion tracking-Managed PPC accounts in Adwords, Bing and SuperPages for small business accounts-Created account performance reports for Account Manager using internal reporting software and Google Analytics

-Assisted Account Managers with directly reporting campaign performance to their clients -Helped manage a small number of Paid Search & SEO accounts-Assisted Account Managers in any necessary tasks

Logan, Ut