Rachel Power Email & Phone Number

United States

I lead the content strategy for Honda and Acura digital and driving experiences, including apps, websites, in-vehicle interfaces, and related communications. We’re hiring!

Greater Boston

I was the Principal Product Designer on the Inclusive Design Team at Realtor.com where I played a key role in creating and executing the vision of inclusive design and accessibility. I designed organizational change models, tools and curriculum that embedded inclusive approaches into the product development lifecycle. This included defining guidelines, developing best practices, methods and toolkits, and providing mentorship and guidance to designers, product managers, engineers, executives, workshop participants, and other learning professionals. I regularly facilitated workshops that promoted empathy growth awareness, and presented and communicated design objectives, concepts and executions to partners and stakeholders across the organization.

Boston, Massachusetts

Boston, Massachusetts, United States

Boston, Ma

Know the user. Advocate for them. Design for them.As a Content Designer, I bring creative thinking and empathy for the user to developing mobile and online experiences in an Agile product development environment. I create useful, contextual content that helps PayPal users navigate and delight in our products and destinations. My conceptual skills, love of language, and research experience help me turn complex technology and business ideas into experiences that are easy to use and understand. Every day I strive to build a consistent, authentic voice across products, helping deliver on the PayPal brand promise.The particulars:• Be the voice of design• Bring the voice of the customer to life with empathy for their wants, needs and aspirations • Concept, write, edit, repeat• Support Content Design team by delivering thought leadership and delivering work that demonstrates the benefits of the content discipline within User Experience Design• Optimizing and socializing user centered design processes and principles• Adaptive, daily collaboration with Product Mangers, UX/VX Designers, Development, and Marketing in Agile development environment• Champion User Centered Design

Greater Boston Area

Content strategy to guide CRM, marketing and site content, and social media campaign development, brand strategy, and copywriting.

Greater Boston Area

Led strategic development of digital content marketing campaigns that generated brand awareness and customer leads, drove conversion, created network engagement, and fostered industry leadership for clients with hard-to-reach audiences. ► Copywriting, editorial direction, project management, and blogging for integrated campaigns that maintained brand story and value proposition integrity, resulting in optimal campaign performance across social, PPC, organic, and offline channels.► Content strategy including content assessment, copywriting and editorial oversight, site mapping, site management and maintenance to align with Google standards.► Developed customer personas to guide campaign strategy and creative development.► Developed contextually relevant stories rooted in consumer insight across channels via words, images, audio, and video.► Demonstrated fluency in social media marketing applications (Hootsuite, TweetDeck, etc.).

Boston, Ma And San Francisco, Ca

Brand and content strategy to guide CRM, product innovation and marketing, site, content, and social media campaign development. Responsibilities included brand positioning, project management, copywriting, script development, social media strategy, and consumer research for clients in VC, advocacy, and high-tech industries.

Greater Seattle Area

I bring my passion for storytelling, expertise in consumer insight and cultural trends, and innovative thinking to some of the world's most iconic brands like Microsoft, HTC, Hewlett Packard, Tropicana, Quaker, Tostitos, Hershey’s, and Life. As the firm’s social media expert, I developed and implemented the firm’s own social marketing strategy to drive B2B in-bound marketing, and authored online content demonstrating thought leadership.In a nutshell, I create deeper connections between consumers and brands across categories and channels from technology to consumer packaged goods. The Particulars:•Brand Repositioning •Design Strategy•Naming •Global Portfolio Architecture Development•International Consumer Behavior Research •Idea Generation•Writing: Brand Manifestos and Thought Leadership Content•Brand Evolution into “The Cloud”

Greater Boston Area

Brand and innovation strategy, creative development, copywriting, social media marketing, agency relationship management, and project management.

Now serving a blend of Digital + Social Media + Brand Strategy to fuel Integrated Marketing, Messaging, and Communications for tech start-ups.

Greater Boston Area

Creating positive change for non-profits in Massachusettshttp://www.taprootfoundation.org

San Francisco Bay Area & Boston

Led qualitative consumer behavior research engagements around the globe for clients like Yahoo, Ebay, Dell, 24 Hour Fitness & PG&E.

Freelance Brand Planning Consultant specializing in qualitative consumer research and brand strategy. Clients inculde DELL, Qwest, DUMB Friends League of Denver.

Interactive Brand Planning for AARP, Home Depot, Sara Lee Foods, P&G, Gillette, Venus, Oral-B

XM, H&R Block

Greater Boston Area

As consultant partnered with New Business, Creative and Account teams developing post-merger internal brand alignment strategy and strategic communication plans for Simplex-Grinnell. Developed strategy "story", presented to clients in new business meetings as part of senior leadership team, designed and performed industry research and analysis, developed marketing communications plan (messages/vehicles/tactics) and metrics for on-going evaluation.

Greater Boston Area

Trained in ZMET, a specialized qualitative consumer research methodology. Led research focused on social policy issues at Harvard Business School and corporate projects at Olson Zaltman Associates.

M.S., Photojournalism

Master of Science, Photojournalism

Ba, English