Rachel Purdy Email & Phone Number

Suite 210-1737 West 3rd Avenue, Vancouver, BC

Suite Genius evolved out of a desire to avoid a commute downtown and to find a fresh and creative place to work closer to home. We thought to live and work in Kitsilano would be, well, sweet! So here we are, excited to invite talented, creative and positive professionals to join us at Suite Genius in building a collaborative and productive workplace in the.

Vancouver, Canada Area

• Responsible for annual strategic multi-media marketing plans, campaign art development and execution of all print, radio, TV, and online materials for new BC Ferries Vacations brand
• Initiated and maintained SEO/SEM strategy for BC Ferries Vacations
• BC Ferries Vacations Centre marketing including POS materials, interior/exterior signage, and advertising
• Developed and produced BC Ferries Vacations collateral materials such as the Vacations guide, rack cards, ship posters
• Sourced and managed advertising agencies, graphic designers, and internal and external suppliers
• Managed BC Ferries Vacations marketing budget and timelines

• Lead the implementation of annual marketing and promotion campaigns and events for Dine Out Vancouver, Tickets Tonight and other programs and sponsor activation initiatives
• Managed budgets, timelines, media planning and blocking charts, e-marketing, contesting and prizing, event planning
• Managed web content for Dine Out Vancouver at tourismvancouver.com
• Planned and executed large and small events for promotion launches, sponsor/member workshops
• Account management and client servicing for signature sponsors including Visa, British Columbia Wine Institute,BC Hydro, EasyPark, The Vancouver Sun & The Province to ensure efficacy of all marketing activities by.
• Member of the 2010 Tourism Consortium Sponsor Group, working with Tourism British Columbia, Tourism Whistler and the Canadian Tourism Commission to develop Olympic sponsor relationships to leverage 2010 opportunities

• Built and maintained relationships with prospective and existing clients while generating sales targets in my territory
• Ensured my portfolio of clients were in good standing with the company
• Traveled to global apparel and other industry tradeshows
• Participated in marketing and sales strategic planning to grow the brand internationally

• Led the implementation of the 2005 marketing campaign from inception through execution including the Festival Program Guide, bus ads, Transit Shelter Advertisements, cinema slides, and other marketing collateral.
• managed budget and timelines
• designed and produced postcards, outdoor banners and print advertisements
• Negotiated and renewed corporate and media sponsorship agreements

• Managed evian, Coca Cola, Good Humor-Breyers and Starbucks accounts for renowned centre for contemporary art and culture
• Researched, solicited and serviced new and existing corporate sponsors
• Collaborated with departments and stakeholders for art and logo approvals, cross-promotional initiatives and ad buys to meet marketing objectives
• Project manager for installation of Starbucks’ “We Proudly Brew” Program for two on site venues
• Planned and implemented opening night stewardship and cultivation events for dance performance
• Assisted with other high-end client servicing, donor and special events

• Coordinated author travel, liaising with authors, publishers and foreign consulates
• Scheduled and negotiated author dinners according to event budget and schedule
• Goods-in-kind solicitation
• Manager and host of Author Hospitality Suite in the Penthouse Suite of the Westin Harbour Castle during this 11-day Literary Festival
• Coordinated IFOA Opening Night reception event at the Premiere Dance Theatre and other Festival special events

• Planned and executed Members’ Days, special events and corporate sponsorship events
• Worked closely with Development and Membership team, Front of House and Bar Staff to facilitate member benefit fulfillment, stewardship and cultivation

• Worked directly with Festival Director on venue allocation and scheduling of all Fringe Festival performances
• Liaised as the primary contact for over 150 performing companies participating at the Fringe Festival; wrote and distributed artist communication tools
• Retrieved, maintained and prepared images, artist and show information for Program Guide and Festival website
• Worked with external design team to produce Festival Program Guide
• Created and coordinated Fringe Festival presence in Edmonton’s Silly Summer Canada Day Parade

Honours Bachelor Of Arts, English Rhetoric & Professional Writing, Cultural Management Specialization, Applied Studies Co-Op

Chef Certificate, Cooking, Baking, Food Costing, Menu Planning