Provide consulting services to clients ranging from start-ups to established companies. Develop online strategies that impact the overall business objective, reduce costs, build brand awareness, & increase ROI to achieve company growth & profitability goals. Create integrated plans/calendars for overall marketing, social media, email, & PR communications. Do OSGM model planning to define objectives (both in purpose & financially), crystallize key strategies & initiatives; assign owners & dates, & roadmap. Review & recommend ecommerce technologies. Present tactics to executive teams & board of directors. Review & recommend improvements to build blue ribbon customer service departments. Hire, train, & develop a staff, often from scratch. Identify & evaluate revenue generating opportunities. Cultivate relationships with third party vendors. Act as interim department head for companies in transition: (exiting employees, maternity time, extended leave & etc.). Hired by other online consultants to perform specialized services outside their skillset or expertise.BASIC SERVICES:Site usability & conversion assessments, email marketing, social media strategies, site search, merchandising, promotional campaigns & online marketing plans, SEO/SEM, display advertising, site navigation with wireframe design, checkout optimization, project management, & analytics. Assist in replatforming, negotiate contracts & development agreements. Set department KPI’s, write policies, standards & metrics. Open new sales funnels with Amazon, eBay, shopping comparison sites or affiliate programs.CLIENTS: (partial list) VF Corp, 7 For All Mankind, Elizabeth & James, Patterson J Kincaid, Jaya Apparel Group, LAmade, Arbonne, Boot Barn, Christian Lacroix fragrance, Fox, Crisp Brand Agency, COG1 Interactive, Ciplex Interactive, Craft Foxes, Sonas Denim, Hudson Jeans, Beach Babe Swimwear, MegaSuits, Sonas Denim, GoOptics, Ritz Camera/Electronics, AViiQ, GoMyLocal & more.

Color Image Apparel is the holding company to many multi-channel clothing lines for women, men and children. Brands include.....Alo Yoga: On-trend lifestyle activewear. Bella Canvas: High quality basics and sportswear apparel.Bella Luxx: Women's contemporary luxury basics.Ingrid & Isabel: Maternity wear for ever-changing bodies. Inventor of the Bellaband.Hired to build and run an ecommerce department for seven plus B2C & B2B websites. Drove the development and execution of the overall strategy including the online acquisition, consumer experience and engagement, design, and marketing programs. Analyze KPI’s and metrics to identify trends and recommend changes to generate sales and maximize conversion. Collaborated with cross-functional business leaders to provide direction for ecommerce business planning and ensure best of class customer service. Lead and direct internal teams. Create calendar of promotion and marketing activities. Grow email subscribers, increase open rates and sales. Advise executives on current trends and how to grow the business.♦ After leaving the company, I turned the relationship into a consulting client. I continue to provide consulting services to the ecommerce department.

BB Dakota is a women's modern lifestyle brand, distributed through top department stores and specialty boutiques in US and Canada. Under the company umbrella are three other brands, Jack, a young women's contemporary brand, RSVP, and a collaboration with Cupcakes & Cashmere.Objective - Establish four major marketing goals: Rebuild marketing department, Define brand, Build awareness and Launch ecommerce.• Execute and plan overall brand strategy. • Maintain consistency across all touch points while enhancing company image in the marketplace.• Write SOP's and department documentation.• Review staff and rebuild the team.• Plan and budget for launching ecommerce. • Rebuild external relationships to support marketing objectives and priorities. • Analyze all metrics and develop ROI targets.• Implement business development opportunities; opening new sales channels.• Direct PR and collaborate with third party agency.

Hudson is a designer and seller of premium luxury denim apparel that's rooted in the legacy of British cool liberated by the free spirit of LA. Hired to assess the ecommerce department from the ground up. Goal was to develop a solid foundation, build processes, hire and train staff, determine KPI's and analyze all partnerships.. • Reviewed and evaluated all third party vendors and partnerships. Negotiated new contracts to reduce costs and provide better services.• Developed & documented processes/procedures. Recommended SLA's.• Create promotional strategies to increase sales, conversion, AOV & reduce costs/returns.• Built P&L structure along with recommended KPI's and reporting necessary.• Oversee all site management and third party development partnerships. • Assisted in hiring and training a new eComm Director.• Executed and analyzed all online marketing programs including the affiliate program, email marketing, SEM/SEO campaigns, display and retargeting ads, & Facebook ads. ♦ Hired for fixed period which was extended and asked to consultant again.

7 For All Mankind is a manufacturer and retailer of premium denim and casual apparel for women and men. Hired to cover maternity leave for a 3 month period that was extended. My role was to run the day to day operations, maintain and execute strategy, improve operational inefficiencies, lower costs and drive revenue.• Drove and executed the eCommerce strategy and online marketing plans• Performed day to day operational functions• Analyze reporting to improve KPI's• Refreshed website &maximized merchandising efforts to keep site fresh and generate sales• Maximized ROI, traffic & brand awareness using SEM/SEO, retargeting/display ad efforts• Handled all third party relationships• Tweak site to enhance customer experience and improve conversion• Managed budget and financials• Maintained marketing and promotional calendar• Reduced return rates and lower churn• Partnered and bridged the gaps with finance, marketing, PR, logistics and design • Replatformed mobile site, significantly improved speed and experience• Launched eGift Card functionality♦ Hired for fixed period which was extended and I was asked to consultant again.

Arbonne is a manufacturer and global retailer of skincare, cosmetics, personal care, and health and wellness products that are crafted with premium botanical ingredients.I was hired to build an online marketing and social media department from scratch. Additionally my role was to execute a complete website redesign. After a brief period I then was tasked by the CEO to take over corporate communications and PR.♦ Hired for fixed period. Was offered full-time employment

Jaya Apparel Group (formally L'Koral Industries) designs junior and contemporary women's clothing lines and is a private label manufacturer with a variety of licensed brands including lines for major big box retailers. Some private brands include Elizabeth and James, StyleMint T-shirts, Olsenboye and Patterson J. Kincaid. Licensing: Disney, Mattel and Star Wars. Big Box distribution deals with Walmart, Target and Kohls.♦ Hired to launch an ecommerce department from scratch. Once up and running I hired and trained staff to take over the business. Fixed contract that was extended.• Manage the relationship with the third party development and design firm. Executing the whole development process from wireframes to coding.• Created overall marketing plan for the brand experience, promotional campaigns, email marketing, SEO/SEM, social media & media buys.• Created KPI reporting for executive team.• Daily management of all launched sites.• Hired and trained all staff.• Negotiated a deal to acquire a 3 digit URL.• Advised partners how to develop 3PL services for ecommerce.

Boot Barn is the nation's largest retailer of western and work apparel, accessories, and boots with 150 stores in 23 states. Offering top brands Ariat, Durango, Carhartt, Dewalt, Justin Boots, Levi's, Wrangler and more.♦ Hired for a fixed period to serve as Interim Director to lead and mentor the ecommerce staff. • Managed the day to day operations and took on the challenge of pinpointing short and long term goals to achieve higher ROI. • Performed a deep analysis of the entire ecommerce website. • Produced a comprehensive report identifying bottlenecks to resolve performance issues, improve bounce rates and conversion numbers. • Created project summary plans to enhance multiple areas of the site to increase ROI and improve the customer experience. A few of those projects included…Redesigned and standardized brand pages. Revisions to the masthead to flow better, increase in email sign-ups, and improve the overall aesthetic. Proposed plan to redo the top/bottom navigation converting more browsers to buyers, cutting down # of clicks, displaying cross-selling options, offering alternative ways to shop and allowing for growth. Launch a new format for the category pages to be more lifestyle focused and empower consumers to decide how they want to shop (browse, search, click specific product). Opening the door to add the comparison feature and color swatches.

Website offers high-end eyewear...designer frames, sunglasses, eyeglasses, prescription lenses, and contacts at a discounted rate. Brands such as Oakley, Gucci, Ray-Ban, Dolce & Gabbana, Dior, Versace, Coach, Guess, and etc.Directed the day-to-day operations including online marketing and ecommerce, site usability, vendor management, customer service, order processing, RTV process, accounting processes, distribution/logistics, HR, purchasing, facilities, and IT. Write and implement all SOP's. Create and build employee manual and policies. Create social networking buzz and build business development program. https://www.go-optic.com/glasses/

Regent's was a start-up membership/invitation only website offering high-end fashion and luxury goods up to 70% retail prices (flash sales site). Founded by the President & CEO of Joe's Jeans. Offered brands such as BCBG, Prada, Betsey Johnson, Gucci, Ed Hardy, and premium denim brands like Joe's, Seven for Mankind, True Religion, and Hudson. Similar sites include Gilt, HauteLook, Ru La La or Daily Swirl.Directed the core day-to-day operations including all marketing efforts, customer service (B2C and B2B), distribution/logistics, HR, facilities, IT, PR and production. Wrote and implemented all SOP's. Managed the complete production process from PO creation, private sales launch to shipping and inventory. Set benchmarks for online visual merchandising, product copy and supervised photo shoots and styling. Produced marketing copy/graphics and sale emails. Negotiated with vendors to control costs. Regulated inventory and order cycles, analyzed and optimized overall workflow. ♦ Company shut down due to lost VC funding and then was bought by Billiondollarbabes.com

Urban Decay/Hard Candy are prestige cosmetic lines sold in Sephora, Macy's, ULTA, Beauty.com and other retailers. *Acquired by L'Oréal Oversaw the strategic planning, development and daily management of two growing websites; while achieving brand objectives and surpassing revenue goals. Ensured design, merchandising, and content were visually compelling. Drove and developed scalable marketing activities and partnerships to support retention, revenue, and customer acquisition goals. Executed project plans and managed resources to rebuild backend infrastructure. Defined site metrics to measure the effectiveness of e-business initiatives and implement continuous improvement programs. Maintained social networking programs such as Facebook, MySpace and YouTube. Budget and P&L responsibilities. Built a call center with a customer centric attitude, automated processes and metrics. Cut costs by 25% and developed up-sell techniques to lower lost revenue. Oversaw IT department and corporate facility duties. Managed a successful company move. Planned and negotiated costs for new data center, cabling, phone system, and alarms. Handled relo services, construction and vendor relationships.

Ritz is a network of 23 ecommerce and content websites; led by its flagship site RitzCamera.com, Ritz Electronics and BoatersWorld.Hired for a fixed period contract to develop new business opportunities, increase sales, build strategic partnerships & provide general feedback. Draft recommendation documents on overall site improvements, operational processes, developing robust content & enhance internal search. Evaluate & propose the feasibility of working with marketing partnerships based on ROI & branding. Suggest improvements to e-mail campaigns & present the pros & cons of an outsourced vs. in-house solution. Researched & negotiated a contract for a new SEO tool that produced higher page ranks, increased revenues & lowered costs.♦ Hired for fixed period. Was offered full-time employment

PacSun is speciality apparel retailer that offers California lifestyle clothing, footwear and accessories to the teen market. Carries brands like Quiksilver, Roxy, Hurley, Volcom, Billabong, Vans, Fox, Reef, Oakley and more.Drove the day-to-day operations of PacSun's apparel website that contributed to a 75% growth in sales. Built call center from the ground up. Determined the site’s design, functionality, & content, while maintaining its integrity & customer satisfaction. Established overall Website policies, procedures, standards & operational plans. Oversaw the lifecycle of goods, from photography, writing copy, merchandising, & promotions. Developed marketing programs with AOL, MSN, Yahoo, & other key partners by negotiating rates, securing ad placements, & analyzing projections versus actuals. Worked with affiliates, Performics & Commission Junction on ad creation, data feeds, SEO, and paid keywords. Devised, tracked & assessed the divisions e-mail & direct mail campaigns. Managed vendor relationships for gift certificates, private label credit cards & gift registry. Directed projects through all phases, from planning, scheduling & testing to training. Compiled stats & evaluated reports to maximize exposure & meet ROI targets.

Publishing company that offered business directories such as The Southern California Business Directory or California Manufacturers Directory. *Acquired by Harris Infosource that became Dun & Bradstreet CompanyManaged 15-50 employees, who compiled, maintained and inputted information (researchers, data entry, editorial, and customer service) on companies for 23 print directories and 45 CD-ROMs. Supervised the editorial team and all the processes. Involved with the maintenance of information website. Authored data entry and research manuals included all SOP’s. Mastered government issued Standard Industrial Classification (SIC) codes.