- Strategic Planning: Facilitating the development of Kidney Care’s long-term strategy. Running in-person and virtual workshops to incorporate strategic frameworks into decision-making. Consolidating strategic plan into key artifacts used to both communicate the vision, as well as insure consistency in its integration within individual product teams’ goals. - Business Development: Leading cross-functional workshops to synthesize opportunities for future division expansion based on market whitespace and differentiation opportunities; consumer and customer needs; and company capabilities x product fit. - Competitive Intelligence: Performing ad hoc deep dive analysis to support product teams and disseminating weekly newsletters highlighting market news, competitive profiles, and published studies to facilitate strategic conversations.

- Brand Management: Oversaw 11 country-based consumer retention programs with +150 staff members and +250k members worldwide. Collaborated with local program leadership to refine brand messaging, value propositions, and service offerings. - Business Development: Launched new programs in 4 countries, expanded service offerings in existing programs, and increased digital presence through various marketing activities. These efforts, as well as partnerships with the global product marketing teams, resulted in a +20% lift in program enrollment.- Digital Transformation: Product Manager for all digital products that supported the country services including Salesforce, Five9, and program-specific website accounts. Responsibilities included: creating a long-term strategic growth roadmap, prioritizing development work, and leading the RFP/ selection process for upgrading the global virtual contact center (voice, email, text, on-site chat, and work force management) that supports 15 countries and +1M annual engagements.

- Brand and Product Marketing: Owned the development and execution of the marketing, channel, and positioning strategies for Men’s, Kids’, Home, Footwear, Accessories, and Bags. Developed the strategic vision for CSR; identified core causes based on brand and audience relevance, as well as our ability to drive meaningful change within the space.- Strategic Planning: Optimized the global brand and product marketing strategic planning process as 1 of 2 SMEs selected to represent the team in the enterprise-wide Product to Market improvement initiative.

- New portfolio responsibilities include: devising omni-channel fulfillment strategy, streamlining global order management systems, and optimizing customer operations activities. - 1 of 30 employees selected for Six Sigma Green Belt training.

- Product Owner: Shopping Cart, Checkout, Post-Purchase Communication, Personal Shopping Account, Ratings & Reviews, Customer Service, Compliance and Data Privacy (GDPR).- Vendor Relationship Owner: Digital Payment/ Wallet, Product Reviews, and International Payment/ Order Fulfillment. - Business Process Owner on the CFO’s senior leadership committee for operations. In a 6mth period, projects yielded +$3M in direct savings, +$1M in profit improvement, & 1% reduction in associated contact center interactions. - 1 of 3 employees hand-picked by SVP to launch the company’s inaugural Digital Product Management team and 1 of 2 assigned to oversee the $1.2B US B2C website. Portfolio delivered one of the top performances among corporate strategic projects in terms of incremental revenue and ROI. In year 2, team expansion included 2 direct reports. - Devised a formal intake, evaluation, and governance process for all business requests; prioritized work for sprint releases; and championed agile development culture. - Improved customer shopping experience by revamping the reCaptcha platform; associated error messaging reduced by 95%.

- Evaluated company/ customer value propositions associated with innovative technologies such as artificial intelligence, natural language processing, sentiment analysis, and voice/ image search and presented recommendations to the VP of Corporate Innovation.- Redesigned methodology used for data capture and analysis of the +4M customer interactions in the Voice of the Customer report; orchestrated pilot programs with 3 potential vendors to modernize the way in which the report is assembled and distributed globally. - Identified opportunity to improve speed-to-market for new product development by 10%; collaborated with cross-functional teams to create and present business case, which was approved by the CEO.

- Spearheaded Bi-Monthly Innovation Series; this company-wide event brought industry-leading experts and vendors on-site to give presentations highlighting key trends in eCommerce and Retail. Of the 15 presentations, 9 directly led to either trial or full-scale implementations for cross-functional teams such as: customer service (ie: voice of the customer analytics tools), digital marketing (ie: website personalization platforms) & product development (ie: 3D product design software).

- Led a 30-person cross-functional team to develop a go-to-market strategy for a retail subscription service; executed program trial in less than 2 months, developed a key performance indicator (KPI) scoreboard to gauge the program’s health/ viability, and outlined recommendations for the program’s iterative scaling strategy. - Mentored a 5-person undergraduate intern team in assessing the feasibility, profitability, and fit for utilizing artificial intelligence (AI) powered conversational commerce platforms to improve units per transaction on website sales; designed go-to-market strategy; and presented recommendations to senior leadership. Business plan was ultimately selected for development by the VP of eCommerce, Digital Marketing & Innovation.

- Restructured start-up athletic club’s pro-shop by expanding the merchandise assortment, developing a promotional strategy, and curating visual merchandising displays; resulted in a 45% increase in YOY sales.- Optimized the methodology for membership fee assessments; increased annual revenue from associated fees by 9.6%.- Spearheaded the planning and execution of the inaugural gymnastics recital; attracted 600 participants, 2,500 spectators, and exceeded event revenue goal by 250%.- Enhanced the waitlist maintenance strategy to reduce the backlog by 80%. New business process also improved strategic decision making regarding which classes should be added in specific time slots to maximize profitability.- Designed an integrated marketing communications strategy for digital and social media to build brand awareness, increase consumer engagement, and drive new client acquisition.

Accounts worked on: Signet Jewelers - Neil Lane Designs®, Sam’s Club, Amazon, Bloomingdale’s, Bed, Bath, & Beyond®, Badgley Mischka®, and Helzberg Diamonds.- Business owner for the reimplementation strategy on the inventory management system for the $6 million in sample product line to integrate RFID capabilities.- By evaluating and optimizing business process flows; reduced time needed for merchants to create buyer look books by 80%; developed a standardized Bill of Materials (BOM) for overseas vendors to better integrate with our ERP system and speed up the time to payment on invoices; and established a chain of custody flow for receiving, inspection, and cataloging all sample merchandise. - Directed $1.2 million in generic / licensed sample development for fine, fashion, and costume jewelry for both national and regional retailers; responsible for a +25k unit sample line; and led 1 direct report.

Accounts worked on: Bloomingdale’s, Bed, Bath, & Beyond®, Badgley Mischka®, Home Shopping Network, Eternities by Carol BrodieTM, and Timepieces by Randy Jackson.- Expanded overall portfolio value by 40% by collaborating with retail buyers, formalizing the consumer insight research methodology in the merchandising department, and refreshing customer SKU assortments.- Oversaw the creation and distribution of merchandise imagery and product detail page content to all wholesale distributors including Amazon, Bed, Bath, & Beyond®, & Sam’s Club. - Collaborated with Randy Jackson and HSN’s PR teams to develop the social media and TV promotional strategy before each show. Also, responsible for posting and moderating all content on the Timepieces by Randy Jackson Facebook page. - Curated assortments, set wholesale pricing, and created look books for licensed and in-home jewelry lines for use at national trade shows and one-on-one meetings with national retailers.

- Achieved 30% YOY sales growth, ranked 3rd in terms of in-store sales, and 4th in terms of ctw sold, through strategic customer relationship management.- Cross-trained in operations and visual merchandising; attended specialized training seminars, owned-collection brand strategy, gemstone procurement methods, yellow diamond sourcing and stone cutting, and timepiece assortment planning and brand strategy led by SWATCH.

Summary: TV/ Digital/ Radio/ Print/ OOH Advertising Agency, specializing in Hispanic consumer insights. Reported to the company President for McDonald’s national advertising and company branding projects; the Account Services Director responsible for McDonald’s and Coca-Cola while working on local media initiatives; and the Account Supervisor of New Client Development for the Make-A-Wish Foundation account. - Led the account management team and collaborated on strategic planning efforts to beat the agency of record for the national McDonald’s McCafé Hispanic-Consumer market product launch. Campaign was part of the largest marketing initiative the company had done in 20 years and “New Sensations” was listed on the Top 10 Most-Liked New Ads List, July 2009, Nielsen IAG.- Developed strategic insights and participated in writing the RFP and final creative brief for a fully integrated marketing campaign for The Make-A-Wish Foundation. The Make-A-Wish Foundation TV Spot, “Jesús” won Gold & Best in Show, Dallas and Silver at the National AAF-ADDY Awards 2010- Founded the Lateens Scholars Program; an initiative to improve the curriculum of under-funded high school marketing courses and facilitate ethnographic market research opportunities. 64 students participated in the inaugural year.- Responsible for agency branding and awareness projects including; starting the company's 1st twitter feed; overseeing corporate website redesign; managing the creation and publication of advertisements in trade magazines, and applying to award competitions.

Summary: Reported to the Colorado Chapter’s Director in charge of overseeing all local and statewide CASA initiatives. Research done served as a valuable grant-writing asset and was subsequently requested by 4 of CASA’s state chapters.- Using qualitative and quantitative research, authored “The Educational Development of Foster Children With and Without Court Appointed Liaisons,” to outline benefits the organization has on the lives of children in foster care. - Prepared training program materials for over 270 delegates attending the statewide CO CASA Annual Conference in Denver.- Developed fundraising opportunities, participated in new chapter proposals to county judges, and assisted with grant research.