Rachel Ricchio Email & Phone Number

Saint Paul, Mn, Us

Rhode Island, United States

Project manager of annual giving campaigns for the University of Minnesota undergraduate and professional colleges.*Produces project timelines and manages multiple Annual Giving marketing direct mail projects from creation to execution.*Unit manager and multi-channel marketing liason for U of M undergraduate and professional colleges (500,000 mail pieces per year).*Manages print vendors throughout process including sourcing, monitoring implementation, and postmortems.*Writes, edits, and proofreads print and online copy for multi-channel campaigns, including landing pages (crowdfunding), donor and non-donor letters, email body copy, and subject lines. *Collaborates with internal and external partners to produce and deploy email and crowdfunding campaigns.*Uses external marketing database (FICO) to strategically target audiences for upcoming direct mail and email appeals.*Technical and business writing expertise with primary deliverables including: RFPs, project instructions, executive summaries, campaign overviews and proposals, agendas.

Implementation and Project Manager for marketing campaigns that support member acquisition and retention for Custom and Jumbo Groups in Group Retiree plans. • Managed day-to-day projects including trafficking, proofing, and providing instruction and timelines for deliverables.• Communicated with client managers, implementation managers and clients regarding the status of marketing campaigns and materials needed.• Implemented testing for campaigns to measure and increase effectiveness.• Collaborated with Regulatory Affairs and Legal teams to ensure marketing materials are compliant with necessary state and federal guidelines. • Coordinated with internal Marketing Services (creative and production) teams to ensure projects are completed on time and in process.• Created and maintained marketing schedules and material component spreadsheets/build of materials (BOM) for multiple-version materials. • Project managed using internal tools including the Depot and BPM.

Volunteer for Gala Committee: *Meet monthly to discuss gala updates*Reach out to local businesses and organizations for sponsoring opportunities*Coordinate details such as venue decoration and food optionsVolunteer for Marketing Committee:*Meet monthly to plan marketing efforts*Led transition to social media management via HootSuite*Assists in LinkedIn communications & other social media outreach*Participates in promotional events such as the Northeast Parade*Supports other marketing initiatives as needed.

Implementation and Project Manager for marketing campaigns that support member acquisition and retention for Custom and Jumbo Groups in Group Retiree plans. • Manages day-to-day projects including trafficking, proofing, and providing instruction and timelines for deliverables.• Communicates with client managers, implementation managers and clients regarding the status of marketing campaigns and materials needed.• Collaborates with Regulatory Affairs and Legal teams to ensure marketing materials are compliant with necessary state and federal guidelines. • Coordinates with internal Marketing Services (creative and production) teams to ensure projects are completed on time and in process.• Creates and maintains marketing schedules and material component spreadsheets/build of materials (BOM) for multiple-version materials. • Project manages marketing initiatives by using internal tools including the Depot and BPM.

University Of St. Thomas

• Assists the Forum on Workplace Inclusion by creating signage, gathering sponsor information, and maintaining volunteer schedules.• Regularly updates Twitter feed.• Primary role adding and updating information into Forum and Career Fair mobile app for the 2016 conference,including the creation of a how-to guide that was used by attendees during the conference.• Used Qualtrics & Excel to analyze attendee, speaker, and exhibitor demographics & evaluations, then compiled into an 180-page binder.• Leader for 190 volunteers during Forum 3-day conference.• Collected website, social media, and email marketing data using Google Analytics and Cvent into presentation for Forum team.• Performs additional tasks such as updating the Forum website (WordPress), running data reports, and coordinating Diversity Webinar series (WebEx).

Aix-En-Provence Area, France

Wrote 5 published articles for FortunatLife.com including "Top 10 Millennial Women in Business"- Site no longer in existenceHas written over 60 content articles for OneSpace.com, with Copywriter and Quality Assurance Specialist qualifications.

• Acted as liaison between agency creatives and the UHC Medicare & Retirement marketing department to create user-friendly materials for the M&R community• Reviewed materials to ensure that communications to members follow UHG brand guidelines and health literacy standards• Maintained UHC brand consistency by staying updated on brand standards and organizing regular meetings with the marketing teams• Took part in the Summer Intern Innovation project by collaborating cross-team to ideate, create and present a new way to engage consumers with their wellness through exer-gaming

•Worked directly with UST Development Office to raise contributions towards the university•Fostered relationships with parents and alumni and connected them with the school•Raised over $9,000 in funds from alumni and parents

Minneapolis, Mn

At Yamamoto, we believe in using the power of bold strategies and brilliant executions to create inspired ideas that simply sell. It’s a philosophy that says as much about our people as it does our approach. Razor-sharp strategy. Inspired thinking. Uncompromising work. The same virtues that make us who we are, make sure our clients succeed.It’s a holistic method that transcends both medium and mode. Simple ideas and elegant solutions are media agnostic. Be it advertising, experiential marketing, PR, social media, or ways of moving messages yet unknown, we’ll have brilliant executions built with a goal in mind. To simply sell.•Face of the agency that created a critical first impression for staff, guests, and future clients•Assisted in coordination of details for client visits, administration of in-house lunches and other events, and outreach to new business

Minneapolis, Mn

Publicity and Promotions Intern primarily for Sony Pictures and Relativity Media, but I also did work for the Paramount, Disney, and Fox Searchlight accounts•Promoted upcoming films through the brainstorming, creation, and execution of promotional events and advanced film screenings•Connected and communicated with grassroots and word-of-mouth partners•Assisted in gathering and compiling data about promotional and publicity partnersPlanned and coordinated events for films such as: •The Wedding Ringer karaoke night and contest at Otter's Saloon •Annie Christmas fundraiser and enter-to-win event partnered with Midwest Animal Hospital and No Dog Left Behind

Leinenkugel Brewery, Chippewa Falls

• Give tours to guests and provide a welcoming experience•Maintain a working knowledge of the brewery history and brewing processes

Roseville, Mn

• Controlled dining room and implemented floor plan by leading team of hosts and communicated needs and goals to hostesses, servers, and managers to ensure efficiency and organization• Conversed with guests to receive feedback on dining experience and share information with managers to fix any irregularities or continually dissatisfying features

Midway Ymca, Eastside Ymca, North Commons Outdoor Water Park

Minneapolis, Mn

•Updated and maintained social media accounts such as Twitter, Facebook, and Craigslist to promote Skyway Theatre/Barfly

Non-Degree, Economics

Non-degree seeking coursework in preparation for a master's degree in Environmental or Ecological Economics. Courses Completed: Calculus I.

Bachelor’S Degree, Marketing/Marketing Management, General

Activities and Societies: Semester Small Business Institute Client project with Minuteman Press to raise awareness and overall sales.

Minor, Art History

Highlighted courses: French Medieval Architecture - Studied in Aix-en-Provence, France French Impressionism - Studied in Aix-en-Provence.

Education record

French Studies And International Business