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An award-winning, senior level Designer/Director with advanced experience in conceptualizing, creating and managing graphic design projects for nationally recognized clients. Excellent at inspiring and partnering with internal and external teams to deliver innovative solutions that achieve business, brand, and aesthetic objectives.Specialties: • Designing identity and brand systems• Planning and designing online experiences• Partnering with social media teams to drive engagement• Designing marketing, events and sales assets• Promotion, event and trade show design• Designing large scale graphics and signage • Project management• Vendor selection and negotiation • Managing budgets• Managing partnerships external agencies
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Senior Creative DirectorForrester Jan 2019 - PresentCambridge, Ma, UsForrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth.I'm enjoying evolving the Forrester brand, leading the creative direction for marketing and event campaigns and managing a talented team of Art Directors and Graphic Designers. -
Principle Graphic DesignerSnap, Sizzle, Pop, Llc Apr 2012 - PresentA senior level Designer available for off-site projects. I've designed for Boots Retail U.S.A., PrimeRevenue (primerevenue.com), Velodyne (velodyne.com), the Hughes Design Group (hugheslink.com) and Story Comes First (storycomesfirst.com). Projects include identity and branding systems, sales and marketing collateral, front end web site design and wireframes, online and print advertising, promotions, ebooks, packaging, signs, environmental and large scale graphics.
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Senior Creative DirectorSiriusdecisions Mar 2017 - Jan 2019Wilton, Ct, UsMy role is to define the SiriusDecisions brand by visually communicating how we help our clients succeed. I lead the creative direction for marketing, demand gen and event campaigns for web and inbound. On any given day, I'll be:• Designing intuitive user experiences on public web sites. • Distilling complexity into consumable visuals in a variety of formats including e-books, infographics, traditional media, digital and social media.• Presenting creative concepts and strategies to key stakeholders and coaching others in the team to do so effectively.• Owning the design process for team from problem definition to design implementation. • Providing hands-on creative direction and management for the design team. -
Design DirectorSiriusdecisions Feb 2016 - Mar 2017Wilton, Ct, UsSiriusDecisions, Inc. is a global B2B research and advisory firm which helps business-to-business companies worldwide improve sales and marketing effectiveness. My role is responsible for conceptualizing and implementing design solutions to meet marketing and business objectives for brand, demand generation, SiriusEvents and corporate communications. I partner with Marketing, Programs, Product, Events and Sponsorship teams on their campaigns and KPIs. For SiriusEvents, my team develops the design direction, way-finding systems, digital and mobile app graphics, and on-site visuals for SiriusDecisions largest conferences. The design directions for events are provided to other internal and external teams. With the SiriusDecisions Marketing team and off-shore development partner, I design the UX for the public facing web-site and 5 event sites.
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Student Conference ChairConnecticut Art Director'S Club Sep 2009 - Apr 2015Hartford, Connecticut, UsThe Connecticut Art Director's Club holds an annual Student Conference and Scholarship Competition, open to all Connecticut undergraduates, free of charge. The Conference features five 30 minute presentations from leading design professionals offering advice and inspiration. Students also have the opportunity to submit portfolios for Scholarship Competition Awards, and have their work reviewed by members of the CADC. The speaker presentations focus on the how the speakers got started in design, got their first job, advanced in their careers, skills that are in demand today, what inspires them, and types of work they and their firms create. This successful conference now in it's 20th year, draws students from from a variety of Connecticut colleges and universities including The University of Bridgeport, The Hartford Art School, Western Connecticut University, Southern Connecticut University, Norwalk Community College, and Sacred Heart University. Design educators and members of the CADC also attend.Conference was recently featured in ConnCreatives 2011: Year of Events (http://conncreatives.com/cc/2012/02/01/2011-the-year-in-events/) -
Senior DesignerGartner Jul 2012 - Dec 2014Stamford, Ct, UsResponsible for the initial conceptualization and implementation of design solutions that meet marketing strategies from concept to completion. Worked on the design team responsible for maintaining the brand. Presented creative solutions to clients in the Consulting, Corporate, Events, Executive Programs, Research and Sales business units. Act as brand steward.Designed for web, print and tablet. Handle production, as well as hand-off assets or pieces for production or other teams (200 designers globally) to utilize. Communicate with vendors involved with project, and at times manage production with Production Manager. Took on Production Manager's corporate project responsibilities when she was on vacation. Work in collaboration with the Marketing Communications and Editorial teams, as well as cross-functional teams within Gartner. Provided creative/design guidance to colleagues in the creatives services team.Projects included designing event branding, corporate communications, marketing materials, advertisements, conference displays, emails, web graphics, and digital publishing/eBooks. Produced Gartner's first two eBooks debuting at Symposium/ITxpo conferences.Took the lead within the Marketing Communications team to research the latest design marketing tools and multi-channel communication principles in the conference/events industry and share research with creative team. -
Senior Graphic DesignerMedia Networks, Inc., A Time Inc. Company Oct 1999 - Apr 2012As a senior level in-house designer, I managed print, web and multi-media projects, overseeing time-lines, resources, vendor selection, and production. I interfaced with all levels with-in my company, from presenting concepts to Executives, to providing training seminars on graphic guidelines and logo usage. My position afforded me the opportunity to work in a variety of media, print, web, multi-media, and a wide variety of projects, including designing large format graphics, annual reports, logo design, premiums, advertising, and web site architecture.
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Freelance Graphic DesignerRowan Design Jun 1996 - Oct 1999During this period, I sharpened by skill set by working for CPG firms such as Alcone Marketing in Darien and an environmental design firm Donovan and Green in Manhattan. I worked full-time, creating print and web advertisements, corporate brochures and sell sheets, new business, promotional and POS materials, trade show and event graphics, consumer packaging and direct mail. Companies: Alcone Marketing, Donovan and Green, Cendant Corporation, GE Capital, Gaining Your Voice for the Arts, Hyperion Corporation, Mirbach & Company, Olin Corporation, Sacred Heart University and SoundWaters
Rachel Rowan Skills
Rachel Rowan Education Details
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University Of Rhode IslandPhotography -
Noble Desktop, LlcCurrent / Best Practices In Web And Graphic Design Applications
Frequently Asked Questions about Rachel Rowan
What company does Rachel Rowan work for?
Rachel Rowan works for Forrester
What is Rachel Rowan's role at the current company?
Rachel Rowan's current role is Senior Creative Director at Forrester.
What is Rachel Rowan's email address?
Rachel Rowan's email address is ra****@****ons.com
What is Rachel Rowan's direct phone number?
Rachel Rowan's direct phone number is +120366*****
What schools did Rachel Rowan attend?
Rachel Rowan attended University Of Rhode Island, Noble Desktop, Llc.
What are some of Rachel Rowan's interests?
Rachel Rowan has interest in Kayaking, Design, Traveling, Marketing, Body Surfing, Scuba Diving, Photography, Advertising, Biking, Architecture.
What skills is Rachel Rowan known for?
Rachel Rowan has skills like Indesign, Graphic Design, Art Direction, Creative Direction, Advertising, Logo Design, Brochures, Graphics, Layout, Web Design, Adobe Creative Suite, Marketing Communications.
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