Rachel Hickey Email & Phone Number

Indianapolis, Indiana

Responsible for digital marketing strategies focusing on marketing goals, brand awareness, customer loyalty, reputation management, customer retention and increased revenue, putting your brand's best foot forward.•Manage the day to day digital marketing activities including online advocacy, writing editorial, community outreach, promotions, email marketing and more.•Conduct, gather and analyze market research to determine digital marketing opportunities and competition.•Identify, interpret and capitalize on social media trends.•Increase reach by creating engagement and improving communication between business and customers.•Measure the digital marketing ROI through analytics, regularly giving feedback and insights from social monitoring.•Develop unique propositions, strategies and programs that are targeted towards key customer segments.

Indianapolis, Indiana Area

As a freelance journalist at The Indianapolis Star, I report on local events for the Local Living and Taste sections of the newspaper, writing articles and occasionally taking photographs to accompany the stories.

Indianapolis, Indiana Area

Responsible for the monitoring, contributing to, filtering, measuring and otherwise guiding the social media presence of clients' brands, products and corporations.•Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and traffic across all brands and products.•Monitor and maintain content on social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, YouTube, Google+, Wordpress and other blogging sites.•Develop customer campaigns and content, such as infographics, website content, blogs and marketing materials.•Monitor and measure analytics for social media campaigns. Report back to clients on a regular basis with these results.•Keep up with industry trends, seek new points of innovation and identify growth opportunities.

Indianapolis, Indiana Area

As a web writer for ChaCha, I worked in a fast-paced environment to publish fresh web content daily for the ChaCha website. Some of the duties included:•Write creative web copy for ChaCha's website•Discover, modify and arrange images for effective storytelling•Monitor and research trends to stay ahead of the curve•Analyze data and make recommendations based on insights•Brainstorm and create new story ideas with fresh angles on topics•Utilize social media to get web traffic for ChaCha

•Coordinate hundreds of accounts daily with outside dealers concerning service calls, installations etc.. •Internal correspondent for all North American branches in/outside the company to maximize the number of out of area installations and to reduce problems for all involved.•Develop training materials for customer service to better understand dealer and out of area accounts.•Maintain, track and report all out of area jobs for installation rates, pay, schedules, work, offices, leases, supplies, and payroll.

•Create and execute plans for non-sports related activities such as Kidz Korner and Casino Night, resulting in increased interest for other events and greater attendance for Pacers Sports & Entertainment.•Manage customer follow up through verbal and written communication systems.•Coordinate with Event Planning team to prepare venue for sports and non-sports related activities.•Collaborate with team to maximize client satisfaction for pre and post-event details.

•Assisted in creation of promotional materials for fundraising events resulting in greater attendance.•Researched marketing contacts for support of programs and contact them via email and phone.•Coordinated silent auction items for display with 100% purchase at event end.•Worked with City of Hope Ball guests to maximize donations to increase support of future programs.

•Liaison for communication with sports commissioners to secure support and ensure flawless execution.•Coordinated advertising for events with newsletters and promotional pieces.•Planned and executed programming for weekly events involving athletes in various sports and different venues.