• I lead a team of product marketers, content managers, copywriters, brand designers, video editors, SEO strategists, and customer experts to bring full-funnel, differentiated stories to market that drive pipeline and revenue across organic and paid channels.

• Coached VP of Marketing and teams to research, write, and disseminate new, differentiating positioning and messaging to reach and win Heads of Data in direct competition against Tableau and Looker.• With no growth leader in place, I implemented integrated marketing processes across teams and demand channels to launch new organic, earned, and paid programs that gained 5X pipeline in FY22.• Launched a global re-brand, new website experience and assets, new SEO and video strategies, viral executive communications, and a live virtual event on the same day to meet and exceed performance goals for Q4.

• Reporting to the CEO at a seed-stage start-up, I produced new, differentiating positioning and messaging to reach and win our core ICP. I continue to develop storytelling to support the organization as we evolve with our product market fit in the highly saturated data space.• Stood up digital marketing from ground zero; from content and creative to ad spend and metrics, I built the early-stage lead generation and nurture/pipeline programs across organic, earned, and paid channels to gain 10X demand in FY24.• With a heavy emphasis on video, I lead a small team of producers, content managers, and designers to bring full-funnel stories with complementary assets including blogs, podcasts, webinars, customer sound bites, email, social, partner content, and campaign landing pages to market.• Responsible for website copy and creative direction for an ever-evolving product experience, including testing and optimizing for performance and conversion to in-product experiences.

I lead a SaaS-focused Brand & Content shop with a specialization in Start-ups and B2B tech—we're growing, and always accepting new clients, let's go! From data and analytics to security and biotech, our team of kickSaaS creatives will write, produce, edit, provide strategy and creative direction for any content, social, or marketing project you've got. Project Recipient of LinkedIn Top 100 Voices in Technology!Clients include ThoughtSpot, Mode Analytics, Heap Analytics, Workstream.io, Auth0, Vimeo, Benchling and more.

• Built and scaled performance marketing programs with net new content, digital PPC programs, content syndication, ad copy, and improved segmentation. Stood up new advertising and comms agencies.Expansion of Use Case Content and Industry Campaigns • Ghost wrote for all influencer programs across internal executives, VP of Product, and Product Managers which resulted in +1M pipeline, won deals, and winner of 2020 LinkedIn Top 100 Voices Technology award.•Wrote, designed, built, and launched a new nurture program with 100+ dynamic email touch points across TOFU, MOFU, BOFU, use cases, verticals, and line of business personas, reducing annual retargeting spend by 500K.

• Leader for the global B2B content marketing and creative center of excellence for Travel Partner Group (TPG), the supply side of Expedia Group (lodging, vacation rental, air, car, activities). Responsible for bringing the partner voice to life with human-centric stories to drive brand awareness, acquisition, and growth across a variety of digital channels. • Managed and mentored a full-service global creative team (of 17+) for supply (lodging, vacation rental, air, cruise, car). Along with full-time creative directors, copywriters, designers, and project managers, I also managed creative agencies and freelancers.

Leader for regional West teams and accounts focused on content strategy and production for clients at Microsoft (Azure, Office, Dynamics) and T-Mobile for Business.

Marketing leader for content strategy and programs in partnership with Amazon Web Services, Google Cloud Platform, Salesforce, Microsoft Azure and Tableau Software.

• As Tableau's first-ever content marketer, I took a high-growth marketing organization from a "random acts of content" shop to a content center of excellence by implementing integrated marketing processes and consistently aligning content strategy to pipeline goals and business initiatives.• Over the course of four years, from awareness to consideration, my creativity touched every piece of the digital content experience for every vertical, every industry, and every persona. I helped launch products during make-or-break years, repositioned messaging to beat big competition (MSFT), and directly generated hundreds of thousands of leads via my work.

• Wyoming Press Award, 2nd Place Best Photo Story in a Large Weekly