Homebuddy.com provides contractors with a consistent flow of exclusive, TCPA-compliant, pre-screened homeowner leads directly into their CRM.Awarded the Q1 Knowledge Guru Exceptional Award by HomeBuddy Senior Management in April 2024 as a testament to remaining a true knowledge guru in the company, helping multiple departments align all marketing efforts with core goals and exceptional leadership skills.B2B SAAS Start-up - Home Improvement, Tech, Marketing - Reports directly to the Chief Marketing Officer (CMO).- My department boasts a 97% satisfaction rate for its culture in the annual company satisfaction survey, the highest among all departments!- I was the first B2B Marketing hire. Since then, I have hired, mentored and expanded the global B2B marketing team to 7+, fostering a high-achieving and collaborative environment.- Present weekly technical marketing reports and KPIs, ensuring data-driven decision-making and strategic alignment.- Provide the sales team with 100% of their leads from inbound and outbound marketing sources. - Reduced the no-show rate for inbound meetings by 60%, enhancing lead engagement and conversion rates.- Plan and exhibit at 20+ industry events and trade shows annually, enhancing brand recognition and securing strategic referral partnerships.- Create, manage and optimize the annual marketing budget, marketing plan and headcount plan, ensuring maximum ROI and resource efficiency.- Increased online conversions by 85%, leveraging data-driven marketing campaigns and optimization techniques.- Successfully collaborate with cross-functional teams including Sales, Revenue Operations, Onboarding, Account Management, and Strategic Partnerships to ensure proper Ideal Customer Profiles (ICPs), increase retention rates, and achieve company-wide goals.

B2B Marketing Strategy - Lead Generation - Trade Shows & Conferences - Paid & Organic SM - Branding

- Transformed a century-old woodworking company by developing innovative B2B marketing strategies for four distinct brands, propelling the company into the 21st century.- Developed a catalog program that reduced monthly catalog expenses by 82%, significantly optimizing marketing budget allocation.- Boosted website sales revenue by 138% year-over-year through targeted digital marketing campaigns and improved user experience.- Achieved a 150% increase in lead generation for contract manufacturing, enhancing business development opportunities.- Increased overall lead generation by 78%, driving substantial growth in potential customer engagement.- Improved email marketing open rates by 36% through strategic content and targeted outreach, increasing customer interaction and retention.- Published articles in Insights Magazine, demonstrating thought leadership and industry expertise.- Recognized as one of Woodworking Network's "40 Under 40" in 2019, honoring outstanding achievements and contributions to the woodworking industry.- Co-founder of @remodelchat and #remodelchat - A bi-monthly Twitter chat for remodelers and AEC professionals. -------------Specialties: E-Commerce Websites - Marketing Strategy: Digital & Print - Email Marketing - Branding - Improving Customer Experience - Social Media - Content Strategy - Lead Generation - B2B Marketing

Promoted to Marketing Director in February 2018. Key achievements:-Achieved a 780% increase in monthly Twitter impressions organically, significantly boosting social media visibility.- Grew targeted Twitter following organically by 300% over a six-month period, enhancing audience engagement and reach.- Improved email marketing open rates by over 15% on average, leading to higher engagement and conversion rates.- Redesigned and implemented a new marketing strategy for www.warehouseofwood.com, resulting in record-breaking sales within the first-week post-launch.Specialties: Marketing - Website Management - Adobe Creative Suite - Social Media Marketing - B2B - Email Marketing - Project Management - Analytics - Graphic Design

- Coordinated and managed all marketing and communications for Park Plaza Retirement Center, bringing copywriting and graphic design in-house.- Developed and executed comprehensive marketing and advertising strategies, managing multiple ad campaigns with weekly, monthly, and annual deadlines.- Created, edited, and optimized a variety of marketing materials, including a full-color 10-page monthly newsletter, brochures, menus, business cards, and infographics.- Captured and edited photography for use in marketing materials, enhancing visual content.- Ensured all communications were consistent with and supportive of overall marketing strategies.- Authored press releases, media relations content, newsletter articles, and advertising copy to effectively communicate key messages.Specialties: Marketing - Graphic Design - Adobe Creative Suite - Ad Campaign Management - B2C Marketing - Non-Profits

Responsible for creating and maintaining positive relationships with tenants in 5 commercial buildingsUpdated and managed Wordpress website: www.weissproperties.comDesigned marketing materials, signage and promotional itemsManaged Facebook account and giveawaysSpecialties: Marketing - Graphic Design - Website Management - Adobe Creative Suite - Social Media Marketing - B2C - Customer Relations

Lead, organized, and prepared classes for JEWEL programPromoted program to studentsAssisted students in achieving their personal goals

Founded and co-owned a dance studio where we taught dance classes weekly and had events. Our dance events brought 100+ women together. We also partnered with local seminaries and offered weekly dance classes to keep the students active.

Promoted from Human Resource Associate in September 2011 • Created advertisements including fliers and online postings to attract candidates to open positions• Set-up and managed social media by creating a positive presence on the internet• Presented to groups of 200+ students on college campuses, recruiting for internships and job opportunities• Created Google AdWord campaigns for recruitment• Kept an active presence on Facebook, LinkedIn, Twitter, and Google +.

• Completing a GAP analysis and a series of competitive analysis' for multiple social media mediums• Developing and implementing a specialized social media marketing strategy based on extensive research in B2B marketing and social media best practices • Increasing SEO by creating new pages on social networking sites to increase brand awareness and conditioning within market• Brainstormed to identify branding materials and created slogan “ Innovative Integration “ that has been implemented

• Managed social media: Increased Facebook following by 1000%• Planned two on-campus launch events which catered to over 2,000 students

• Developed 25-page business plan, presented to two panels of judges and investors with power point • Created and presented an elevator pitch for 200+ professionals • Semi- Finalist Business Plan Competition Certificate for Caf’Rae Dulce ; a new venture boutique coffee lounge • 2nd Place Undergraduate C2V Award - $2,000 Cash Prize

• Collaborated efforts with founder to market speciality mandelbread and brownies which were sold in 13 supermarkets in Chicago• Researched and developed new products• Created online presence through social media and searched for clients through Tweetdeck

• Modified and customized promotional materials for niche market• Increased brand recognition through multiple mediums including internet, word of mouth, and print• Marketed, promoted, and hosted 17 events with attendance of up to 300 clients between the ages of 20-35