Rachel Spates Email & Phone Number

Kennebunkport, Me, Us

Oo

Partner with Senior Executives and other key stakeholders (DE&I, Sponsorship & Philanthropy, Human Resources, Talent Acquisition, Campus Recruiting, Legal & Compliance, Sun Life’s Political Action Committee) to advance Sun Life’s objective of fostering a high-performing culture that attracts and retains top talent. • Oversee U.S. brand & Executive social media program• Member of global Employee Value Proposition Activation Lab • Oversee communications and events in support of Sun Life U.S. employee experience• Assist Talent Acquisition through creation of social campaigns and podcasts • Drive integrated marketing campaigns involving sponsors and partners (Boston Celtics, Kansas City Royals, United Way, YMCA, American Red Cross, and more) across various platforms.• Business Unit Operational Risk Officer for U.S. Marketing (2018-2024)• Member of Sun Life U.S. Crisis Management Team (CMT) • Work with Creative Services team to ensure brand alignment across internal and external communications

Oo

Using a variety of channels and platforms to connect with our Sun Life U.S. colleagues across the globe to tell engaging employee stories, I work with key internal stakeholders on communications such as employee benefits annual enrollment, business continuity and crisis responses, Diversity & Inclusion, and more. I also work closely with HR, campus recruiting and talent acquisition on programs and activities to help drive employee engagement and collaboration to advance Sun Life’s objectives of fostering a high-performing culture that attracts and retains top talent. • Oversee Sun Life U.S brand social media program• Manage the Sun Life U.S. Social Selling and Social Media Ambassador program• Support key Sun Life U.S. Executives on social media• Collaborate with cross-functional team to revamp Sun Life's global employee intranet platform

Oo

Responsible for managing Sun Life Financial U.S. communications programs and activities to help drive employee engagement and collaboration to advance Sun Life’s objectives of fostering a high-performing culture that attracts and retains top talent. Strategically apply emerging and creative approaches to communications, and counsel and collaborate effectively with business and functional area partners to plan and execute key initiatives, including:• Employee engagement communications, employee stories and testimonials, DE&I• Internal engagement programs such as Workplace by Facebook• U.S. employee social media ambassador program by PostBeyond• U.S. Executive social engagement program• Crisis communications response and issues management.

Oo

Oversaw the day-to-day digital communications efforts for Sun Life U.S. including social media and email marketing. Continued development of Sun Life’s U.S. paid social media program. • Launched successful social selling pilot program with the Sun Life U.S. Stop-Loss business• Rebranded two mobile apps gained through Sun Life’s acquisition of Assurant Employee Benefits (AEB)

Oo

Lead the development of social media strategy and content creation across various channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, and Google+) in conjunction with our current marketing and advertising initiatives. • Social media monitoring and listening program• Social media KPIs and analytics• Social media support of U.S. Sponsorship and Philanthropy and Community Relations initiatives• Collaborated with enrollment and product marketing specialists on the creation of new digital marketing materials and programs• Developing framework for social selling pilot program focused on LinkedIn

Amherst, Massachusetts, Us

2021-2023: President-Elect2019-2021: Vice President, Leadership Development2016-Current: Board Member

Managed new business development, securing new merchants and affiliate partners. Oversaw website design and management, and email marketing campaigns. Created copy and graphics for such campaigns. • Negotiated discount deal packages and merchant agreements• Implemented social media marketing, SEO & SEM• Managed team of part-time sales associates and interns

Us

Oversaw content, design, and production of all print collateral produced at the League level, including brochures, posters, Media Guides, Record Books, Press Kits, and SLASH Magazine and the management of all website assets. Also provided MLL game footage and highlights, interviews with players and coaches, MLL player video blogs, lacrosse footage from both the NCAA and the NLL for our digital web properties. • Managed relationship with 3rd party web design and development firms on website redesign project • Contributed to and developed editorial content for portfolio of league website, newsletters, and social media• Assisted in launch of LaxUnited.com, which debuted in May 2008• LaxUnited.com’s Inside the MLL weekly magazine show was nominated for an Emmy Award by the Boston/ New England Chapter of the National Academy of Television Arts and Sciences (NATAS)

Us

Oversaw League’s digital media initiative with introduction of expanded video highlight inventory to League website and managed logistics for events such as MLL Draft Day, All-Star Game and Championship Weekend. • Increased unique visitors to website by nearly 70,000/year• Increased newsletter membership from 8,000 to 30,000 in less than 3 years• Coordinated All-Star Charity Auction, raising more than $155K in a 4-year period

Quincy, Massachusetts, Us

Boston, Ma, Us

Boston, Massachusetts, Us

Durham, North Carolina, Us

Jay, Vt, Us

M.S., Sport Management

Education record

B.A., Political Science