Rachel Spates Email and Phone Number
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“Live in the sunshine, swim in the sea, drink the wild air.” - Ralph Waldo Emerson I am an award-winning digital marketing communications professional with extensive experience in sports, financial services and alumni relations.I help organizations develop tactics and strategies related to Employee Engagement and Internal Communications, Executive Communications, Strategic & Crisis Communications, External Communications, Social Media, and more. You’ll see me giving talks or presenting on topics ranging from corporate storytelling and personal brand building to developing strategies for creating a rich and fulfilling life.In 2016, I was appointed to the University of Massachusetts, Amherst Alumni Association Board of Directors. In 2020, I was re-elected and selected by our board members to a two-year term as the President-Elect and began my two-year term as President July, 2023.I have also previously served as Vice President and board member of the Boston Chapter of WISE (Women in Sports and Events, Inc.), a networking organization for women in the sports and events industries in New England. I also previously served on the Young Professionals Board of Good Sports, Inc., an organization that gives all kids the lifelong benefits of sport and physical activity by providing equipment, apparel and footwear to those most in need.I'm an outdoor enthusiast, so when I'm not working, I'm either skiing, rowing, hiking, biking, or surfing! A lifelong fan of all things aviation-related, I recently obtained my Private Pilot Certificate in June 2023.Major mountain peaks summited:Maparaju (Peru, 17,474ft) Urus (Peru, 17,782ft) Ishinca (Peru, 18,143ft) Tocllaraju (Peru, 19,790ft) Kilimanjaro (Tanzania, 19,341ft)
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Director, Communications And Employee EngagementSun LifeKennebunkport, Me, Us
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Director, Communications And Employee EngagementSun Life Nov 2021 - PresentOoPartner with Senior Executives and other key stakeholders (DE&I, Sponsorship & Philanthropy, Human Resources, Talent Acquisition, Campus Recruiting, Legal & Compliance, Sun Life’s Political Action Committee) to advance Sun Life’s objective of fostering a high-performing culture that attracts and retains top talent. • Oversee U.S. brand & Executive social media program• Member of global Employee Value Proposition Activation Lab • Oversee communications and events in support of Sun Life U.S. employee experience• Assist Talent Acquisition through creation of social campaigns and podcasts • Drive integrated marketing campaigns involving sponsors and partners (Boston Celtics, Kansas City Royals, United Way, YMCA, American Red Cross, and more) across various platforms.• Business Unit Operational Risk Officer for U.S. Marketing (2018-2024)• Member of Sun Life U.S. Crisis Management Team (CMT) • Work with Creative Services team to ensure brand alignment across internal and external communications -
Associate Director, CommunicationsSun Life Apr 2019 - Nov 2021OoUsing a variety of channels and platforms to connect with our Sun Life U.S. colleagues across the globe to tell engaging employee stories, I work with key internal stakeholders on communications such as employee benefits annual enrollment, business continuity and crisis responses, Diversity & Inclusion, and more. I also work closely with HR, campus recruiting and talent acquisition on programs and activities to help drive employee engagement and collaboration to advance Sun Life’s objectives of fostering a high-performing culture that attracts and retains top talent. • Oversee Sun Life U.S brand social media program• Manage the Sun Life U.S. Social Selling and Social Media Ambassador program• Support key Sun Life U.S. Executives on social media• Collaborate with cross-functional team to revamp Sun Life's global employee intranet platform
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Senior Manager, CommunicationsSun Life Jan 2018 - Apr 2019OoResponsible for managing Sun Life Financial U.S. communications programs and activities to help drive employee engagement and collaboration to advance Sun Life’s objectives of fostering a high-performing culture that attracts and retains top talent. Strategically apply emerging and creative approaches to communications, and counsel and collaborate effectively with business and functional area partners to plan and execute key initiatives, including:• Employee engagement communications, employee stories and testimonials, DE&I• Internal engagement programs such as Workplace by Facebook• U.S. employee social media ambassador program by PostBeyond• U.S. Executive social engagement program• Crisis communications response and issues management.
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Senior Social Media And Mobile ManagerSun Life Apr 2017 - Apr 2018OoOversaw the day-to-day digital communications efforts for Sun Life U.S. including social media and email marketing. Continued development of Sun Life’s U.S. paid social media program. • Launched successful social selling pilot program with the Sun Life U.S. Stop-Loss business• Rebranded two mobile apps gained through Sun Life’s acquisition of Assurant Employee Benefits (AEB)
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Senior Social Media ConsultantSun Life Sep 2013 - Apr 2017OoLead the development of social media strategy and content creation across various channels (Facebook, Twitter, LinkedIn, YouTube, Instagram, and Google+) in conjunction with our current marketing and advertising initiatives. • Social media monitoring and listening program• Social media KPIs and analytics• Social media support of U.S. Sponsorship and Philanthropy and Community Relations initiatives• Collaborated with enrollment and product marketing specialists on the creation of new digital marketing materials and programs• Developing framework for social selling pilot program focused on LinkedIn
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President, Umass Amherst Alumni Association Board Of DirectorsUniversity Of Massachusetts Amherst May 2016 - PresentAmherst, Massachusetts, Us2021-2023: President-Elect2019-2021: Vice President, Leadership Development2016-Current: Board Member -
Brain Trust MemberOuterly Aug 2023 - Present -
Director, Sales And Social MediaSportaholics.Com/Sports And Rec Deals, Llc 2011 - 2012Managed new business development, securing new merchants and affiliate partners. Oversaw website design and management, and email marketing campaigns. Created copy and graphics for such campaigns. • Negotiated discount deal packages and merchant agreements• Implemented social media marketing, SEO & SEM• Managed team of part-time sales associates and interns
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Director, Public RelationsMajor League Lacrosse Dec 2007 - Nov 2009UsOversaw content, design, and production of all print collateral produced at the League level, including brochures, posters, Media Guides, Record Books, Press Kits, and SLASH Magazine and the management of all website assets. Also provided MLL game footage and highlights, interviews with players and coaches, MLL player video blogs, lacrosse footage from both the NCAA and the NLL for our digital web properties. • Managed relationship with 3rd party web design and development firms on website redesign project • Contributed to and developed editorial content for portfolio of league website, newsletters, and social media• Assisted in launch of LaxUnited.com, which debuted in May 2008• LaxUnited.com’s Inside the MLL weekly magazine show was nominated for an Emmy Award by the Boston/ New England Chapter of the National Academy of Television Arts and Sciences (NATAS) -
Director, Communications & Special EventsMajor League Lacrosse Sep 2006 - Dec 2007UsOversaw League’s digital media initiative with introduction of expanded video highlight inventory to League website and managed logistics for events such as MLL Draft Day, All-Star Game and Championship Weekend. • Increased unique visitors to website by nearly 70,000/year• Increased newsletter membership from 8,000 to 30,000 in less than 3 years• Coordinated All-Star Charity Auction, raising more than $155K in a 4-year period
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Public Relations & Sports Information Graduate InternBoston Cannons 2006 - 2006Quincy, Massachusetts, Us -
Media Relations Graduate InternBoston Celtics 2005 - 2005Boston, Ma, Us -
Global Relationship ManagementWellington Management 2003 - 2004Boston, Massachusetts, Us -
Procurement ServicesDuke University Health System 2000 - 2002Durham, North Carolina, Us -
Ski InstructorJay Peak Resort 1993 - 1999Jay, Vt, Us
Rachel Spates Skills
Rachel Spates Education Details
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Isenberg School Of Management, Umass AmherstSport Management -
University Of Massachusetts Amherst
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Boston UniversityPolitical Science
Frequently Asked Questions about Rachel Spates
What company does Rachel Spates work for?
Rachel Spates works for Sun Life
What is Rachel Spates's role at the current company?
Rachel Spates's current role is Director, Communications and Employee Engagement.
What is Rachel Spates's email address?
Rachel Spates's email address is sp****@****ail.com
What is Rachel Spates's direct phone number?
Rachel Spates's direct phone number is (416) 979*****
What schools did Rachel Spates attend?
Rachel Spates attended Isenberg School Of Management, Umass Amherst, University Of Massachusetts Amherst, Boston University.
What skills is Rachel Spates known for?
Rachel Spates has skills like Social Media Marketing, Social Media, Public Relations, Event Management, Media Relations, Event Planning, Marketing Communications, Marketing, Sports Marketing, Digital Marketing, Corporate Communications, Integrated Marketing.
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