VCG is the New York-based verbal branding consultancy I founded that works with clients around the country and across industries. From research to strategy to creative execution, VCG has the skills and depth of experience to connect your brand with your audience. Through partnerships, VCG is also proud to offer a full suite of integrated creative services including design, copywriting, marketing, advertising, UX/UI strategy and design, video production, and more.-Work closely with startups and institutions to build and redesign masterbrands; clients including Accenture, Landed, and TravelBank-Lead collaborative sessions to create brand roadmap and core deliverables; run workshops for clients including PerformLine and Evidation Health/Achievement, and teach independent Brand Strategy Bootcamp classes-Create brand strategy, positioning, content direction, and messaging, and conduct qualitative competitive/user research. Develop verbal brand identity including tone/voice, naming, tagline, core messaging, site content, App Store content/ASO, digital marketing language, in-app/UI/UX contentVerticals include logistics, travel and expense, media, entertainment, emerging tech, IoT/consumer electronics, educational content, beauty, comedy, lifestyle, luxury, health and wellness, SaaS, and more.

-As a part of R/GA’s Brand Design team, help companies develop their approach to language and messaging and how they communicate across every touchpoint.-Lead and present day-to-day work ranging from full parent brand/playbook creation to individual deliverables (e.g. naming, brand voice and character, brand themes, brand story, video scripting, content structure, etc.) for major corporations across healthcare/wellness, entertainment, and luxury goods.-Originate and develop brand tools and L&D workshops/materials.-Oversee, manage, and grow junior talent.

-Content direction for The Foundry, the internal creative/content marketing agency at Time Inc.-Ideated concepts and strategized approaches to branded/native content for advertisers at the $500K+ level across all Time Inc. properties and categories-Built and supervised copy team: discovered talent, established workflow, provided day-to-day oversight and mentorship-Developed verbal brand identity, language, UI, IA, and user flow and lead gen approach for new-to-market consumer products-Launched audience insight initiative

Branding/Marketing:-Built verbal brand identities and content plans for startups like Howcast, Moonit, AuditionBooth and organizations like the Institute for Integrative Nutrition and Riot Games-Developed new voice/identities for the digital rebrands of AMC and WEtv-Planned, wrote, and edited B2B and B2C content including site copy, app copy, personal profiles, articles, internal decks, pitches, slide shows, marketing copy, digital/podcast/OOH/print ads, email campaigns, webinars, media kits, videos, broadcast, social content, blog posts, press releases, and DLC-Additional clients included The Knot Worldwide, VH1, DirecTV, FUSE, The Week Magazine, Biography.com, and SparknotesCoaching/Training/L&D:-Crafted and led sessions for blue-chip clientele to improve internal/external communications, presentation abilities, and individual career growth-Clients included National Grid, Goldman Sachs, major pharmaceutical organizations, law firms, startups, and individual executives

-Partnered with C-suite, marketing, PR, and design to refine tone/voice, create brand pillars, and maintain integrity across all touchpoints for record-breaking consumer electronics tech startup-Created and strategized branding, marketing, PR, advertising, training, thought leadership, packaging, and UX content-Acted as head of channel marketing. Built launch content for online and in-store partnerships with Amazon, Best Buy, and Home Depot; worked closely with Verizon to execute their largest retail launch ever of a smart home item. Conceived and created Canary’s official online retail kit-Acted as managing editor for the Canary blog and effected 40% increase in pageviews. Implemented editorial calendar and process