• Oversee marketing and communications functions• Direct external branding and PR agencies, as well as internal marcom team• Launched highly effective sales iPad application used by 250 sales reps• Branding, crisis and corporate communications management• Effectively oversee advertising and promotion budget • Implemented cost saving measures through digital mediums and moving sales literature to fulfillment house

*Manage PR efforts for designated media markets and national health care trades, garnering coverage in broadcast news, health magazines newspapers and trade publications to raise brand awareness and drive sales*Write copy for company’s Websites, corporate press releases, media pitches, brochures, internal newsletters and field bulletins *Establish and implement effective PR campaign strategies supporting top sales reps, and key customers and opinion leaders *Manage company Websites*Draft, design and distribute internal newsletters and field bulletins to sales organization of 300 reps*Work closely with top sales reps and key accounts to establish effective PR campaign strategies while maintaining day-to-day communication*Managed marketing efforts for corporate sponsorship of the Walk From Obesity sponsorship two years in a row, including production of all respective collateral materials *Oversaw production of B-roll for multiple products and revamped press kit

*Managed global media and analyst relations programs for clients *Planned, pitched and staffed numerous global press conferences/ briefings and media tours *Identified, developed and submitted speaker abstracts and winning award submissions *Developed and participated in successful new business pitches*Maintained client communications *Performed daily international relations with business and trade media to garner positive client coverage*Worked with top-tier broadcast, print and radio media, blogging community, as well as analysts to garner positive media coverage for clients*Achieved the position of Account Executive from Account Coordinator in under six months *Developed weekly and monthly client coverage and status reports*Developed winning submissions for the 2006 and 2007 Orange County PRSA PROTOS Awards

*Wrote and edited industry specific and wide range of different press releases *Daily media relations to gain favorable publicity and coverage*Created media lists for clientele across the country*Acted as primary liaison between graphic designer and client*Primary and secondary research for competitive analysis and new business development*Maintained and developed existing relationships for regionalized print and broadcast media nationally*Participated in the creative planning and logistics for The San Diego PRSA Bernays

Wrote press releases and bios for new books and authors*Created media lists for potential spots for authors*Developed media contacts for promoting authors and books