The Financial Diet is focused on financial education & guiding audience to improve their relationship with money.• Responsible for developing the company’s marketing and social media strategies to grow brand awareness of products and services, including a podcast, social media, digital education offerings, video content, in-person events, and newsletters.• Hired as 5th member of start-up with minimal marketing, content, and social strategy—led an aggressive turnaround to establish foundational systems and increase brand awareness through a multi-channel approach.• Manage a team of 5, including a Social Media Manager, Social Media Content Coordinator, TikTok Creator, Account Manager, and Branded Content/Senior Managing Editor responsible for executing the company’s strategies to increase brand awareness and online presence, grow audience, enhance digital marketing efforts, and increase subscription vertical & DTC sales.• Conceptualize new marketing strategies, including building a new digital events department from the ground up and creating a content management strategy across all platforms.• Strategize and direct omnichannel marketing campaigns (paid & organic), social media campaigns, content creation, & brand initiatives, leading projects from conception through execution and measurement.• Create social media campaigns to increase audience involvement, followers, and brand awareness across TikTok, Instagram, Facebook, Twitter, and LinkedIn with consistent posting /engagement.• Design and execute multi-faceted marketing programs for major advertisers, curating advertisements for clients' businesses on social media, monitoring performance and analyzing results to implement improvements for each campaign.• Responsible for optimizing all content, including uploading the podcast to streaming networks, editing content for social media, working directly with CEO/podcast host, partnering with influencers and content creators, and collaborating with ad agencies.

• Spearheaded digital marketing strategies increasing the audience from 500K to 4M+• Migrated email marketing platforms, reducing yearly costs by 30% • Established the first podcast ad agency relationship, increasing podcast revenue from $0 to $150k • Co-created #1 profit-generating offering—skyrocketing from $0 to $600K in 1 year & accounting for 50%+ of company revenue• Increased marketing budget from $500/month to $10K/month—after devising paid marketing strategy & gaining C-Suite buy-in to drive implementation, achieving 2X web traffic, 7X Instagram, 2X YouTube growth & 4M podcast downloads and leading to monetization of social platforms• Facilitated the newsletter growth strategy creating an active newsletter and scaling the readership to 90K active subscribers in 18 months, opening new DTC revenue streams.• Opened a $120K revenue stream by developing a membership program that grew from 0 to 1.5K subscribers in 10 months.• Led marketing efforts for 1st digital summit in company history, generating 6K attendees and $80K in ticket sales and leading to the summit being held biannually due to the inaugural event's success.

B Squared is a digital marketing agency specializing in marketing, paid advertising, & social media management for clients• Collaborated with ~10 local, regional and national brand clients in developing and translating client goals and mission into an executable marketing campaign strategy. • Led a team of 9 marketing and account management professionals responsible for the client's digital marketing programs and lead generation strategies across social channels (Pinterest, Twitter, LinkedIn, Facebook, and Instagram) with an average ad spend of $10K/mo per client.• Operated as the primary client contact leading strategic and tactical online planning activities, weekly, monthly and quarterly reporting, and analyzing performance, response rates and results to maximize the ROI of campaigns.• Developed online marketing initiatives for clients, including natural/organic search, search engine optimization (SEO) and social media marketing (SMM). • Conducted a comprehensive digital evaluation of marketing assets, including website and social media footprint and identified client marketing needs (PPC, SEO, Social).• Managed SEO, website, social, and design team projects executing the daily project operations to organize and maintain campaign scopes, workflows, budgets, and timelines.• Created content processes and SEO guidelines for clients, including on-page optimization, off-site link building and messaging strategies.• Responsible for ensuring client satisfaction, quality assurance, and increasing client revenue streams, including interacting with clients and vendors to understand the full scope of the project, including kickoff date, objectives, timelines, budgets, and project metrics.• Assisted with operations management tasks, including hiring, onboarding, personnel organization and training, and analyzing processes and tools to maximize efficiency within the organization.

• Collaborated with client to increase engagement by 667% in under 2 months and named Sprout Social Partner of The Year for its campaign success• Published weekly blog posts for different clients/audiences increasing client web traffic by 64% after partnering together• Led a pro-bono social media campaign that generated $30K in 1 month to fund a non-profit organization for 1 year.

• Managed Glide’s social media marketing and creative strategies, including trade shows and events, product training, lifestyle marketing and corporate communications initiatives working directly with the CMO to develop the Glide brand aesthetic for launch events, advertisements, ambassador activations and corporate offices throughout the world.• Oversaw a team of 4, including a Social Media Manager, Community Manager, Content Associate, and Video Editor, executing channel strategy, campaigns, advocacy, and innovation for all Glide social media, including launch activations, content generation, social “hacks” and more to keep Glide on the bleeding-edge of social media.• Drove social media strategy across YouTube, Instagram, Facebook, and Twitter, including ideal content mix, creative, publishing best practices, and overall platform innovation.• Coordinated with cross-functional teams to bring campaigns to life, developing objectives, target audiences, assets, and messaging while ensuring Glide remained at the forefront. • Revamped public-facing website—collaborating with Design, Engineering, & QA to drive a project from conception through closure.• Collaborated with Advertising, Branding, and Communications teams to plan, develop and design advertising campaigns, marketing initiatives, and product presentations across all channels and mediums for product launches.

• Organized and wrote a 50+ page brand tone and voice playbook used internally as well as for UX purposes to establish clarity and consistency across the brand• Established customer service programs in-app and across social media platforms to aid in user engagement, resulting in a 12% increase in user retention• Grew social media followers from 10K to 500K across all platforms• Earned feature in TIME for producing “one of the most eye-catching booths” at CES, driving end-to-end project management to design.

• Daily management and execution of social media campaigns, monitoring and measuring the community's growth, analyzing and reporting on the effectiveness of new initiatives, and collecting/monitoring social media metrics weekly.• Launched and managed 15+ social media sites for Russell Simmons and GlobalGrind.com, including developing content for Facebook, Twitter, and Instagram, and created original content for the Global Grind website, researching new and trending topics in mainstream news and pop culture. • Created content to generate readership for the site, including working with publicists on exclusive feature stories with celebrity clientele, conducting interviews with celebrity clientele, writing articles, and managing all social media accounts.• Collaborated extensively with GlobalGrind founder Russell Simmons to define, focus, and clarify the strategic direction of the business.

• Analyzed social data and tested new strategies growing social media followers from 20K to 3M for all platforms• Triggered a 250% increase in reader traffic through the implementation of innovative and effective SEO and social media strategies which led the company to get acquired by iOne in 2014• Increased Russell Simmons’ Facebook from >100k followers to 1.2M.• Generated buzz for product releases through social media campaign management, including promoting T.I.’s video game app & Russell Simmons’ bestselling book “Success Through Stillness: Meditation Made Simple.”