snöball helps event professionals cultivate trust and authenticity by putting word-of-mouth to work. snöball gives an event’s ambassadors an easy-to-use, automated event marketing tool that allows them to amplify the event reach while tending to their own digital brand.Snöball generates unique, branded landing pages for each speaker, sponsor, exhibitor, and attendee, populated with their custom information to promote their participation at the event. This gives event professionals access to untapped potential participants and helps increase event brand awareness at scale.Events with a heavy focus on education can leverage their speakers’ roaster to create content-focused landing pages pre-event. Post-event, a speaker might choose to do another outreach, this time by sharing their slide deck and any learning outcome from their session.

* Strategic and creative
High quality creative and strategic work and proactive service is central to my approach. I support our clients’ marketing efforts to build attendance, activate sponsorship and engage members.

* * Partnership
Think of sensov/ event marketing as your in-house agency, an extension of your business. That’s how I approach our collaboration with our clients. More than 95% of our clients worked with us on more than one occasion.* Niche marketing: events
14 years of dedicated marketing services to the event industry. Having gained a profound sense of the event industry and has worked closely with associations to deliver successful national and international events, I evolved naturally to extend our expertise to association marketing. It allows me to complete the engagement cycle post-event with a year-round omnichannel marketing approach.We delivered:- Canadian Institute of Mining, Metallurgy and Petroleum Convention- World Congress of Food Science & Technology IUFoST- World Parkinson Congress - World Congress on Suicide Prevention- PCMA Canadian Innovation Conference- McGill Summer Institute- McGill Refresher- Canadian Institute of Actuaries - Goldschmidt Conference- UICC World Cancer Congress - Tournée manufacturière de Deloitte dans 9 villes Québécoises - EVVÉ Conférence et salon commercial sur les véhicules électriques- International Papillomavirus Conference- Geospatial Information & Technology Association Conference - Court Technology Conference / National Centre for State Courts- Canadian Conference on Ovarian Cancer Research- Ontario Hospital Association HealthAchieve - Annual Entrepreneurship Conference / Youth Employment Services - Salon commercial du lancement de programmation des 9 chaînes télé Astral Media - Salon du Cadeau de Montréal - DMG- Tournoi de Golf SAQ - Gala annuel Desjardins - Congrès annuel de l’APEQ (Association des Professionnels en Expositions du Québec (APEQ)

- Lead role in concept development for all client related marketing initiatives.- Manage the roll-out of marketing plans in collaboration with – Senior Project Pilot.- Work with design personnel so as to ensure the timely delivery of effective marketing tactical initiatives.- Provide strategic input and guidance across the landscape of Attendance Marketing operations.