Moderating monthly interviews with entrepreneurs about their journey, challenges and advice. All episodes are done for a live audience, streamed live, and published on YouTube and Spotify. Also moderated a panel discussion at Brussels Startup Night and took part in a Podcast about Content Marketing.

I mentor marketing volunteers and interns in the organisation to help them get the experiences and skills they want and need. Together we set out the strategy and processes and follow them up. Our goal is to enable knowledge sharing in the community, grow the community and increase engagement (at events and other initiatives). I work together with the other managers and CEO to constantly evaluate the company, see what improvements we can make, and how we can keep shaping the company for the future.

Generate high-quality marketing content that drives traffic, engagement, leads, that deliver sales and customer retention. Build and manage a team of content marketers, designers, and a network of freelancers to contribute to Nodalview's story, optimise the buyer journey, and drive conversions. Put the team in touch with our audience regularly so everyone understands them and their needs. Focus on short, easy-to-consume content for awareness and international market expansion. I defined the new brand voice, did an internal launch, and implemented it on the new website we put live. I defined the content strategy and built a content production engine to tell Nodalview's story, laying the foundations for (continued) growth. A part of that was to set up a centralised translation process for the whole company and a ‘content factory’ - a place where all content could be found, filtered, and used. We also educated colleagues on how to use the content.

Aiding in the overall international GTM strategy that focuses on 7 PODs. Determine the content strategy to support the GTM. Overseeing the execution and determining content for events, presentations, emails, website, articles, etc. At the start out worked intensely with the team (all remote) to boost confidence and considerably improved morale and motivation. Analysed the team and content to determine strengths, and areas of improvement. Set correct expectations internally (introduced a lead time overview) and setup growth plans for each team member. Working closely with DACH & SPLATAM sales teams as program manager to relay marketing information and results and work-out specific campaigns and actions for the regions to improve conversion rates and inbound leads. Initiated a extremely successful campaign for the DACH market with repurposed content. Overseeing product marketing, determining content based off product developments and roadmap. Re-evaluated USPs and gave persona’s more-depth. Working closely with growth marketing team to improve results of email campaigns, webinars and campaigns. Set-up a customer advocacy strategy and observe execution for a part and executing part of the plans myself as well. Established a close collaboration with PR agencies in our top two regions – UK and Germany, to determine and execute our PR strategy. Centralized & formalised translation process and collaboration with a network of copywriters and translators. Looked at ways to Increase the reach of our content and increase the use of content by sales (using Bynder as a content management platform). Working continually on thought leadership and improving SEO in 6 main languages. Determined content buckets, set-up content performance mapping, repurposing content. Launched an improved content hub experience and storytelling and branding with the team.

Determined the marketing strategy for six brands (Xylos, Neo learning, Inia, Oase, Bagaar and Business Faculty), translated it into a plan and negotiated budget and oversaw the execution of the plans. Organised events and campaigns. We had yearly corporate-wide event based solely on company content and experts that attracted 150+ people each year. Rebranded the event to make it more of a lead generation event as opposed to relationship management event. Analysed results and ROI of the marketing events and campaigns. Initiated tracking of opportunities linked to marketing campaigns in CRM. Doubled the value of marketing opportunities in a year’s time. Built up a young team from 2 to 5. Enjoyed coaching an enthusiastic, creative and talented team. Improved my coaching and management skills on the job and through different trainings. Increased the impact of social media. Set-up a social advocacy program and gave several internal workshops to further increase engagement and interaction. Improved the visibility of Xylos and its brands and improved employer branding. Social media channels became one of the top 3 biggest sources for our websites and increased online conversions. The social media engagement grew from 1,15% to 2,38%. Expanded the content and video production to focus on inbound marketing. Made an overview of buyer persona’s together with sales. Optimised our mailings and had a consistent open rate of 20%. Built 2 new websites and updated the Xylos website with blog. Increased traffic to the Xylos website x7. Successfully set-up a new marketing automation system to handle lead scoring and generate MQLs. Worked with different technology partners and managed relations to ensure marketing development funding and increased the marketing budgets by 50%. Delivered POE and leads as ROI of campaigns. Worked with a PR agency to increase media visibility. Established a close relationship with an agency to aid with (online) marketing campaigns.

Helped with team building activities, organisation of concerts, concert trips, practical organisation of the rehearsals, internal and external communication and other needs of the orchestra.

Created a marketing plan for our target markets and managed the budgets. Organised both events internally for employees and externally for customers. We organised an annual exclusive international event for our top 20 clients. Set up and managed online advertisement campaigns. Wrote press releases and established relationships with journalists to increase visibility. Used graphic design skills to make print advertisements and proposal documents. Worked closely with sales, wrote client references and ensured they had the necessary materials for pitches. Translated our global marketing strategies for the Benelux market.

Creating annual marketing plans for various markets, managing budgets, organising events & tradeshow participation, creating & managing online ad campaigns, PR, designing print ads, making personalised quotes, writing case studies, and ensuring a cohesion between global & local marketing strategy.

Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events.

Ticket sales, steward (ticket control), kid’s birthday parties, 3D glasses responsible, special events (e.g. opera) and general maintenance of the complex between films.

Helping with the general organisation of the event, responsible for the logistics of the event, going along for negotiations, writing the scenario and writing the minutes of the meetings.

Assisting customers in a friendly and efficient way in a family tavern.

Set up Facebook page for the company, blogging (working with Photoshop and Wordpress) and starting a marketing guidebook with explanation for the use of different programs. Also worked at a few events.

Writing English press releases, working with constant contact, Spanish translation of guidebook and flyer, Customer Service training, helping with media day, Environmental Awards Gala 2009 and assisting shooting news footage, live TV interview, using AP style guide and diverse outreach events.

Brainstorming and making the contact for advertisement material (facebook page, brochures, exhibit booth and website for Spinal Support Solutions).

Tutoring private English lessons during my Erasmus exchange program in Spain.

Doing promotion/publicity stunts for products such as Singstar, Catsan and Balisto. Giving product demonstrations, letting people test the product, handing out free samples and promotional materials, selling the product or just increasing the recognition of the product/brand name amongst consumers.

Administrative tasks (creating a corporate identity manual, website and work regulation manual). Processing and coding patient data in ASCI-system (writing manual) and making invoices. Organizing personnel events.

Doing telephone surveys in a call centre on the basis of a computer-steered interviewing system (the CATI-program) for market investigation for various businesses.

As a store clerk ensuring a pleasant customer service, making jewelry and seeing to repairs, setting up the window displays and doing various maintenance chores (cleaning, filling up the stock, etc.).

Working as an animator during 2 periods of 2 months respectively in Egypt and Turkey, helping in a team organizing and leading activities. Both during the day and at night being ready for Thomas Cook & Neckermann holiday makers and keeping up relations with the personnel of the hotel.

Waitressing and sometimes helping with the ‘cold kitchen’ in a top haut-cuisine restaurant.

Doing promotional work at irregular moments during the year for products of renowned brands such as: TMF, Minute Maid, Redbach, Mobistar, Resplus kaart.