Rachel Overby Email & Phone Number

Peachtree Corners, Georgia, Us

Peachtree Corners, Georgia, Us

Managed client training initiatives for a retail performance improvement company and provided consulting services to independent specialty retail clients. Multifaceted activities included program development, training content and contract writing, webinar development, speaker recruitment for client presentations, customization of PowerPoint presentations; e-mail marketing campaigns, and general business services.

Houston, Texas, Us

Retained position (from the former After Hours Formalwear organization) and worked remotely to develop new communications initiative at The Men’s Wearhouse and to redesign the company’s existing store intranet site. Accomplishments include:• Successfully developing, implementing and launching new process for internal communications for 1,000+ retail stores.• Evaluating the existing store intranet site and making recommendations for redesigning, providing the vision and functional requirements for the new design. Including, revamping the site to become a global corporate intranet that would serve all 10,000+ employees and significantly improve the usability, navigation and organization of the site content. • Implementing an online web survey tool to conduct company surveys.

Us

Managed the daily operations of communications programs within the organization. Prepared internal employee communications regarding company initiatives, company performance, and store policies and procedures. Monitored accuracy and timeliness of information distributed. Demonstrated effective project management skills, strong organizational skills, and multi-tasking abilities. Managed conceptual ideas and translated them into actionable strategies and plans. Directed development and implementation of new store portal. Served as company’s “Gatekeeper” where all internal communication was funneled for authorization prior to publication.

Us

Coordinated development of sales training materials with primary focus on short-term company initiatives. Researched and assembled materials required for quarterly programs and company meetings to support strategic planning, conceptualization, development, design and layout, production, and distribution. Directed on-site training programs using appropriate subject matter experts.• Effectively collaborated across organization to coordinate with product marketing ad sales teams.• Experienced in organizing media projects, managing internal agencies, and interfacing with a variety of creative resources. • Organized production and distribution of materials used in training and facilitation program in critical promotions for our Outreach and Store Management Camp programs.

Coordinated strategic directives for logistics involving $500K Direct Mail Marketing Program for formalwear company. Directed all quarterly sales plan event coordination for company management including meeting, theme conceptualization, implementation, and set-up. Managed direct mail programs and activities, including supervising data management, data processing, and mailing fulfillments. Tracked on-line wedding registrations received from company website. Conducted research on bridal demographic to develop optimal schedules for mailings. Assisted in administration of marketing communications budget, coordinating efficient processes for planning, creation, and execution of marketing deliverables that met quality, cost and time requirements.

Held cross-functional management role with marketing and training responsibilities. Managed $2M dollar advertising budget including developing tracking reports for department advertising, and monitoring all advertising expenditures.• Accountable for company-wide fulfillments of marketing and promotional materials ensuring timely distribution of all dated marketing materials to 6 regions. • Administered $500K annual company catalog project with responsibilities for recruitment and supervision of production staff of 30 to 50, and execution of project objectives.• Named 1994 Employee of the Year.

Tasked with training new store managers in store operations, policy and procedures, register usage, sales, and customer service. Served as interim store manager during training period.