Rachel Taylor Email & Phone Number

Wokingham, GB

Pleasanton, California, US

Pleasanton, California, US

Pleasanton, California, US

Dallas, Texas, US

• Responsible for developing and executing the global marketing strategy, and implementing marketing operational excellence through the introduction of marketing automation tools and processes to support business.
• Increased website visits by 47% YoY
• New contacts increased by 615% YoY
• Grew MQLs by over 50% through integrated campaigns and Hubspot nurture workflows
• 130% increase in landing page submissions
• Set up lead nurture and persona specific nurture programmes in Hubspot

Zug, Zug, CH

Leading the global marketing strategy and lead generation programme for QUADROtech. Responsible for generating a pipeline of leads to nurture, track and convert to sales accepted leads, whilst reducing CPL. In particular, optimising online marketing channels to increase website traffic and conversion rates. Managing a remote team and working with key.

Hsinchu City, Taiwan, TW

• To contribute at both strategic and operational levels to the business as a member of the European Executive Team to achieve business targets.
• Develop and refresh the ZyXEL brand and value proposition to elevate to thought-leader status across each of the core markets; SMB, Service Providers and Consumers.
• Increase ZyXEL’s online presence and create marketing plans to support sales and overall business objectives.
• Implement a Marketing Automation system and develop an integrated inbound and outbound marketing strategy to create the ‘pull’ with prospects, create awareness and deliver leads to the Channel and the business.
• To manage and provide guidance, support and training to the Partner Programme Manager, European Communications Manager and European Marketing Managers (x5).
• Maximise the effectiveness of the Channel by developing an integrated European Channel marketing plan across vertical, horizontal and product focuses.

• Responsible for B2B lead generation programmes for the Apple Online Store for Business in EMEIA.RESPONSIBILITIES
• Working with the sales teams, to plan and execute tactical and scalable lead generation programmes to meet the business store sales and lead acquisition goals.
• Managing the localisation process for Online Seminars, working cross functionally with internal teams and external agencies to ensure high quality content is delivered on time.
• Working with external partners to generate qualified leads on a pay for performance basis for the sales team, negotiating acceptable terms and analysing performance to ensure targets are met.
• Providing regular situational awareness and periodic campaign performance analysis to the management of the Business store.
• Researching and testing new lead generation channels to reach qualified audiences as required.

Santa Clara, California, US

• ACHIEVEMENTS
• Consistently achieve the highest lead generation results of any region which has led to the adoption of EMEA campaigns, strategy and tactics globally.
• Successfully planned and launched the first IT Operations Software event globally– achieved above average registrations and demonstrable ROI for the business.
• Spearheaded the global social media strategy and initiated blogging in the UK, resulting in a strong following and higher SEO results.RESPONSIBILITIES
• New product launch of IT Operations Management software to the mid-market across EMEA. Breaking into a new market where HDS has no brand awareness or existing channel.
• Responsible for developing a comprehensive understanding of the industry, competitive landscape and customer profile - and translating this into high impact messaging and marketing initiatives, identifying key points.

• Project management of multiple projects covering the full marketing mix, both large and small on an EMEA and Global level.
• Proven strong relationship management and clear communication skills with clients and internal departments to ensure innovative, quality and timely delivery on every project.
• Proven ability to confidently present, sell in and translate creative ideas and demonstrate ‘added value’ to clients through strategic input and a proactive challenging approach.