Rachel Taylor work email
- Valid
- Valid
- Valid
- Valid
- Valid
Rachel Taylor personal email
Rachel Taylor phone numbers
10+ years of experience in strategy and brand development, with a record of success in delivering solutions that drive demand, increase sales, and increase customers. Innovative and data-driven, using results to help refine tactics and improve conversion rates. ◆ Strategic planning and execution of customer acquisition and nurture programmes.◆ Proven success in driving results through inbound and outbound marketing tactics. ◆ Brand and value proposition development.◆ Expertise in multiple digital marketing disciplines, including social, SEO/SEM, PPC and content.◆ Experienced manager leading and developing teams across EMEA and US (including development/retention of existing team and recruitment of new personnel).◆ Results have included doubling quarterly revenue and reducing CPL by over 65%.◆ A true marketer with strong and proven lead generation experience.
Workday
View- Website:
- workday.com
- Employees:
- 25261
-
Head Of Ocfo And Me Marketing, EmeaWorkdayWokingham, Gb
-
Head Of Ocfo Marketing, EmeaWorkday Aug 2022 - PresentPleasanton, California, Us
-
Emea Marketing, Workday Adaptive PlanningWorkday Dec 2017 - Sep 2022Pleasanton, California, Us
-
Principle Marketing Manager, EmeaWorkdayPleasanton, California, Us
-
Marketing DirectorBeezy Apr 2016 - Dec 2017Dallas, Texas, UsResponsible for developing and executing the global marketing strategy, and implementing marketing operational excellence through the introduction of marketing automation tools and processes to support business growth.ACHIEVEMENTS• Increased website visits by 47% YoY• New contacts increased by 615% YoY• Grew MQLs by over 50% through integrated campaigns and Hubspot nurture workflows• 130% increase in landing page submissions• Set up lead nurture and persona specific nurture programmes in Hubspot• Automated MQL to Sales delivery via Hubspot workflows and SalesforceRESPONSIBILITIES• Design and develop processes for effective, transparent and measurable lead management and regularly report on budget, ROI and conversion rates.• Investigate, identify and test new lead generation channels to increase brand awareness and pipeline.• Strengthening brand leadership and expanding online and offline marketing plans and campaigns using the full suite of marketing technologies (such as email marketing, website optimization & personalisation, SEO/SEM, events, customer engagement etc.)• Planning, developing and delivering Lead Generation activities through Hubspot and Salesforce.• Working closely with the Management Team and Sales team to ensure marketing strategy and plans are aligned with overall business objectives, and supporting sales and revenue targets. -
Head Of Global MarketingQuadrotech Jan 2015 - Mar 2016Zug, Zug, ChLeading the global marketing strategy and lead generation programme for QUADROtech. Responsible for generating a pipeline of leads to nurture, track and convert to sales accepted leads, whilst reducing CPL. In particular, optimising online marketing channels to increase website traffic and conversion rates. Managing a remote team and working with key stakeholders to support solutions and business revenue targets. Part of the Leadership Team owning brand management and stakeholder engagement. -
European Marketing ManagerZyxel Sep 2013 - Nov 2014Hsinchu City, Taiwan, Tw• To contribute at both strategic and operational levels to the business as a member of the European Executive Team to achieve business targets.• Develop and refresh the ZyXEL brand and value proposition to elevate to thought-leader status across each of the core markets; SMB, Service Providers and Consumers.• Increase ZyXEL’s online presence and create marketing plans to support sales and overall business objectives.• Implement a Marketing Automation system and develop an integrated inbound and outbound marketing strategy to create the ‘pull’ with prospects, create awareness and deliver leads to the Channel and the business resulting in revenue.• To manage and provide guidance, support and training to the Partner Programme Manager, European Communications Manager and European Marketing Managers (x5).• Maximise the effectiveness of the Channel by developing an integrated European Channel marketing plan across vertical, horizontal and product focuses.• Creation and execution of the European PR and Social Media plan.• To deliver market incentive programmes and sales programmes (e.g. trade-in programmes, promotional incentives) to support distributors, retailers, resellers, Etail and DMR partners.• To drive the Service Provider business by increasing ZyXEL presence and customer share, plus identifying and developing a Telco Channel. -
Emeia Marketing Manager For Applestore Online BusinessApple Apr 2013 - Sep 2013Responsible for B2B lead generation programmes for the Apple Online Store for Business in EMEIA.RESPONSIBILITIES• Working with the sales teams, to plan and execute tactical and scalable lead generation programmes to meet the business store sales and lead acquisition goals.• Managing the localisation process for Online Seminars, working cross functionally with internal teams and external agencies to ensure high quality content is delivered on time.• Working with external partners to generate qualified leads on a pay for performance basis for the sales team, negotiating acceptable terms and analysing performance to ensure targets are met.• Providing regular situational awareness and periodic campaign performance analysis to the management of the Business store.• Researching and testing new lead generation channels to reach qualified audiences as required.
-
Emea Software Marketing ManagerHitachi Data Systems Nov 2009 - Apr 2013Santa Clara, California, UsACHIEVEMENTS• Consistently achieve the highest lead generation results of any region which has led to the adoption of EMEA campaigns, strategy and tactics globally. • Successfully planned and launched the first IT Operations Software event globally– achieved above average registrations and demonstrable ROI for the business.• Spearheaded the global social media strategy and initiated blogging in the UK, resulting in a strong following and higher SEO results.RESPONSIBILITIES• New product launch of IT Operations Management software to the mid-market across EMEA. Breaking into a new market where HDS has no brand awareness or existing channel.• Responsible for developing a comprehensive understanding of the industry, competitive landscape and customer profile - and translating this into high impact messaging and marketing initiatives, identifying key points of differentiation to support commercial development.• To attract new customers and engage with existing customers using a mix of online marketing, email, search engine marketing, webinars, direct mail, and other demand generation tactics. This position is critical to accelerating the sales success and revenue growth of this new software division of Hitachi Data Systems. • Full budget management to achieve maximum ROI for Co-op and MDF expenditure; Distribution, Reseller and End User.• Data analysis to discover ‘sweet spots’ (successful messaging/successful & potential verticals/key accounts) to develop targeted End-User lead generation communications.• Channel partner recruitment strategy and implementation to build a new software channel for HDS.• Develop and execute partner marketing strategies, and assess Reseller & Distributor proposed plans for funding. -
Account DirectorIdeas Industry Jul 2007 - Aug 2010• Project management of multiple projects covering the full marketing mix, both large and small on an EMEA and Global level.• Proven strong relationship management and clear communication skills with clients and internal departments to ensure innovative, quality and timely delivery on every project.• Proven ability to confidently present, sell in and translate creative ideas and demonstrate ‘added value’ to clients through strategic input and a proactive challenging approach.
-
Account ManagerOculus Jul 2003 - Nov 2006
-
Senior Account ExecGeoff Howe Marketing Communications Jun 2004 - Aug 2005
-
Senior Account ExecLowe Azure Apr 2002 - Jun 2004
Rachel Taylor Skills
Frequently Asked Questions about Rachel Taylor
What company does Rachel Taylor work for?
Rachel Taylor works for Workday
What is Rachel Taylor's role at the current company?
Rachel Taylor's current role is Head of oCFO and ME Marketing, EMEA.
What is Rachel Taylor's email address?
Rachel Taylor's email address is ra****@****-it.com
What is Rachel Taylor's direct phone number?
Rachel Taylor's direct phone number is +141567*****
What are some of Rachel Taylor's interests?
Rachel Taylor has interest in Direct Marketing, Channel Marketing, Social Media, Website Optimisation, B2b, See 5, Outbound Marketing, Creative, Integrated Marketing Plans, New Product Launch.
What skills is Rachel Taylor known for?
Rachel Taylor has skills like Email Marketing, Resellers, Marketing Automation, Blogging, B2b, Channel, Online Advertising, Demand Generation, Lead Generation, Multi Channel Marketing, Integrated Marketing, Direct Marketing.
Who are Rachel Taylor's colleagues?
Rachel Taylor's colleagues are Brady Nunley, Lacy Sam, Sheldon Pfeifer, Jake Lebeau, Shu Huang, Kristen Worley, Dan Bork.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial