I am currently head of Marketing for the Miami Design District, which encompasses strategic partnerships, leading our annual branding campaign development, supporting neighborhood tenants to amplify marketing efforts and drive footfall in store, media planning, budget management and allocation, talent management as well as overseeing the digital marketing team that manages social, web, and email marketing.

Guest lecturer and speaker for graduate and undergraduate marketing courses at the University of Miami Herbert School of Business.

360 Marketing Campaigns and Brand Strategy for clients within the Art & Design, Fashion, Real Estate & Tech industries. Recent consulting work includes:-Rebranding Campaigns-Influencer Marketing -Digital Strategy Recommendations

• Managed strategic branding decisions for the Miami Design District.• Worked closely with the Miami Design District luxury tenants, including Louis Vuitton, Hermes, Cartier and Rolex on collaborative marketing efforts.• Managed annual marketing budget and allocated advertising dollars in print and digital. • Lead our advertising agency on all creative materials, including a new website, email template, and social page graphics.• Managed seasonal advertising campaigns, including messaging and associated photo shoots.

Lead social media strategy and implementation for all digital platforms for the Pizza Hut brand, including major partnership initiatives with Pepsi and XBOX. Produced notable results in terms of increased acquisition and engagement across all platforms. Additionally consulted on social and digital strategy for other brands within the TracyLocke portfolio, including 7-Eleven, Pepsi, Jamba Juice, Sonic, WingStreet, KOPPEN Outdoor, and Downtown Dallas, Inc.

Social Media strategy and implementation for all social platforms for the Pizza Hut brand, including Facebook, Twitter, Instagram, Pinterest and YouTube. Implemented a new social strategy for Pizza Hut that has resulted in a significant increase in engagement, and doubled the Facebook fan base from 5 to 10 million fans in one year.

Senior Account Executive level: Managed digital and traditional marketing for Brad Oldham (Art/Design), Pure Sculpture (Art/Design), Borden Dairy (CPG), Pollo Campero (Restaurant) & Sally Beauty (Retail.) Additionally, created digital strategy & mobile recommendations for Brown-Forman (Jack Daniels) and American Heart Association. www.davidandgoliath.com

Manage marketing initiatives, including online banners, social media, website development and print advertising for Borden Dairy (CPG), Pollo Campero (Restaurant), Brad Oldham (Art/Design), Pure Sculpture (Art/Design) & Sally Beauty (Retail.) Additionally, created digital strategy & mobile recommendations for Brown-Forman (Jack Daniels) and American Heart Association. www.davidandgoliath.com

Developed advertising strategies for clients using outdoor media including digital media, interactive text messaging, billboards, buses and subway ads/takeovers. Designed plans to reach consumers and optimize the impact of client’s advertising budget. Additionally worked as a CBS Latino representative, handling all of the Spanish language accounts in the Dallas office.Clients I have worked with include Stella Artois, Diesel Brands, Elle Magazine, The Container Store, Kia, Acura/Honda, Univision &Telemundo.

Generated high ad sales volumes and provided management of large and small business accounts. Helped client identify target markets, analyze marketing trends, and evaluate customer preferences.