Rachel Thomas Email & Phone Number

Peterborough

Responsible for marketing, internal communications and people engagement at Moore East Midlands - Chartered Accountants and Business Advisers with offices in Peterborough, Corby and Northampton. Part of the Moore UK network.

Peterborough, United Kingdom

My responsibilities include... - strategy & planning- website management- SEO- social media management and campaigns- advertising & sponsorship- telemarketing campaigns- lead management- acquisition & retention- internal communications- recruitment marketing- content marketing- development of firm's values

Peterborough, United Kingdom

Responsible for all marketing and PR for the firm. Successes include: Managed the development and launch of a new website and mobile site, which resulted in a 40% increase in online leads in the first six months. Organised a number of big corporate events including a golf day for 60+ guests and business breakfast seminars for 150+ delegates. Created a vibrant social media presence on Twitter & LinkedInSignificant increase in positive media coverage in both the local and… Show more Responsible for all marketing and PR for the firm. Successes include: Managed the development and launch of a new website and mobile site, which resulted in a 40% increase in online leads in the first six months. Organised a number of big corporate events including a golf day for 60+ guests and business breakfast seminars for 150+ delegates. Created a vibrant social media presence on Twitter & LinkedInSignificant increase in positive media coverage in both the local and specialist business pressDevelopment of a programme of content marketing / thought leadershipAdvertising campaigns across radio, press, print media and email. Christmas campaign had an 82% ROI. Show less

Broad remit covering multi-channel acquisition and retention campaigns (comprising direct mail, above the line advertising, email pay per click and retail). Successes included: Introduction of a programme of B2B email campaigns for the commercial mortgage department to improve communication with brokers - contributed to the department being Highly Commended in the 2012 Business Moneyfacts Awards (voted for by brokers) A successful SEO review of the N&P website Development of a… Show more Broad remit covering multi-channel acquisition and retention campaigns (comprising direct mail, above the line advertising, email pay per click and retail). Successes included: Introduction of a programme of B2B email campaigns for the commercial mortgage department to improve communication with brokers - contributed to the department being Highly Commended in the 2012 Business Moneyfacts Awards (voted for by brokers) A successful SEO review of the N&P website Development of a programme of PPC activity Management of the sponsorship partnership with Norwich City Football Club Ensuring all communications were compliant with all regulatory guidance Show less

United Kingdom

Brought in to lead the Constabulary’s new created marketing team, develop the annual marketing plan and manage the force’s annual marketing budget. Successes included:Building up a strong team of five from scratch. Development of a new brand identity for the forceDelivery of innovative campaigns on very tight budgets, two of which were cited by the National Policing Improvement Agency (NPIA) as national best practiceLaunch of new social media channels for the force… Show more Brought in to lead the Constabulary’s new created marketing team, develop the annual marketing plan and manage the force’s annual marketing budget. Successes included:Building up a strong team of five from scratch. Development of a new brand identity for the forceDelivery of innovative campaigns on very tight budgets, two of which were cited by the National Policing Improvement Agency (NPIA) as national best practiceLaunch of new social media channels for the force including Twitter and YouTube. YouTube site had almost 60,000 views in the first 12 monthsIntroduction of a new programme of market research and consultation to evaluate the impact of marketing campaigns and other policing activityOversight and development of the constabulary’s website. Increased traffic by 50% over three years. Show less

Leeds, United Kingdom

I held a number of different roles during my time at O2 including: Management of the small business retention programme incorporating direct mail and telemarketing campaigns to over 3 million SMEs.Management of O2’s high value consumer customer programme from an initial pilot of 5k customers through to expansion to top 50k customersCo-ordinating customer satisfaction research programmesSuccesses included: Winning the annual O2 marketing award in 2004 for… Show more I held a number of different roles during my time at O2 including: Management of the small business retention programme incorporating direct mail and telemarketing campaigns to over 3 million SMEs.Management of O2’s high value consumer customer programme from an initial pilot of 5k customers through to expansion to top 50k customersCo-ordinating customer satisfaction research programmesSuccesses included: Winning the annual O2 marketing award in 2004 for contributions to the organisationDelivering increases in customer satisfaction across all segmentsSignificantly reducing customer churn rates Show less

Cim Advanced Certificate, Marketing

Ba Hons, Communications And Sociology