Rachel Thomas Strom Email & Phone Number

United Kingdom

London, United Kingdom

Bett brings 800+ leading organisations, and over 34,000 attendees from the global education community together to celebrate, find inspiration and discuss the future of education, as well as the role technology and innovation plays in enabling educators and learners to thrive.

London, United Kingdom

Whizz Education partners with schools, parents and Ministries of Education worldwide to raise standards in learning.As Head of Marketing I was responsible for delivering the annual marketing plan and budget. Working with the senior leadership team and conducting research to identify consumer needs and market trends in order to define the marketing strategy. I was involved in the annual budgeting process as a P&L owner. Building a marketing team from the ground up, including Digital, Events and Content Management, in order to develop and deliver the marketing strategy in line with company objectives. Creation of all marketing assets; direct marketing; digital; content and thought leadership; events and campaigns for both lead generation and customer retention.

London, United Kingdom

London

Managing a team of Customer Marketing Executives to develop and work cross-functionally to drive improved customer experience and retention.My core responsibility in this role was to develop a strategy with corresponding action plans in order to increase customer persistency, along with increased lifetime value through cross-sell and up-sell opportunities across the Experian B2C product suite.

Experian QAS provides software, data and services to help get, keep and use your customer contact details effectively. With over 75% of industries having reported problems due to incorrect data, and 25% of UK adults having either had their identity stolen or know a victim of ID fraud, data integrity is a concern for us all. My role was to constantly engage with our prospect audience, delivering and acquiring industry knowledge and insight to develop our value proposition in line with customer needs.Growing our customer base through the use of on and off-line strategic marketing, utilising the full marketing-mix to promote product, issue-led and thought-leadership campaigns to engage a variety of audiences.

Within this role I managed marketing campaigns, advertising and events in line with Experian’s identity management proposition. Key activities included the planning and execution of integrated, multi-staged campaigns to draw on specific industry drivers and pain-points and raise awareness of Experian solutions, creating demand amongst end customers – priority verticals included retail, gaming, financial services and insurance. I planned and executed industry specific webinars and networking events to enable better engagement with the wider prospect audience, whilst developing a greater understanding of drivers and requirements.

Whilst in this role I was responsible for implementing all FY10 customer marketing and retention strategies in line with set targets for lead conversion, sales margin and customer engagement.I managed both email and DM campaigns, advertising, contact acquisition projects and social media forums to generate response and engage with our existing customer base for cross-sell and up-sell opportunities. Creating relevant and targeted customer campaigns to drive growth and retain interest. Identifying industry drivers through research and interaction with sales team members, product management, professional services and through client relationships, site visits and customer call days.