Rachel Toye Email & Phone Number

Richmond, Gb

Reading, England, United Kingdom

Reading, United Kingdom

Reading

I joined CH-video, a creative production agency in Reading, as a Junior Producer in August 2018. Since joining I have assisted the production team as well as taking the lead on client jobs from inception through to final video production.

Ealing Studios

London, United Kingdom

Key Responsibilities - Leading a £1m brand campaign to re-launch the Children’s Air Ambulance and increase brand awareness with TV and Digital media investment. - Managing the brand budget and creating a brand strategy for both The Children’s Air Ambulance and the Local Air Ambulance Service.- Day to day PR management and proactive press responsibilities. Key Achievements - Shot the first ever TV brand and DRTV advert for Children’s Air Ambulance which aired in Nov 2017. - Project managed several brand building campaigns for The Local Air Ambulance including reaching the milestone of 30,000 missions and our Moments that Matter 10 year anniversary.

Key Responsibilities - Led and executed the LINDOR spring campaign in 2016 for Valentines Day, Mother’s Day and Easter which had significant above and below the line investment including TV, Print, Digital and PR. - Managed brand budget with a £4m+ A&P spend.- Brand champion for all activations including in and out of store events, direct mail, trade advertising and POS material. - Responsible for agency management which including big Digital, PR, Media and Design agencies.- Accountable for brand analysis and monthly reportingKey Achievements - I was Assistant Brand Manager within a small team that drove significant growth to become the second biggest boxed chocolate brand in the UK in 2016. - Led digital advances regarding Lindor social media presence. Achieved a growing increase of 35+% interactions across all the Lindor social channels by changing the digital strategy and using the platforms to help build awareness and engagement of the brand. - Managed brand guidelines project and created a guide for brand artwork and messaging to ensure consistency across all outputs.

London, United Kingdom

Key Responsibilities:Working across five of the Lindt brands at the same time I project managed key marketing activations from start to finish, including: - Project leading marketing involvement of the new Lindt website that launched in 2014.- Managing Lindt involvement at big consumer & trade shows such as Taste of London, The Coffee Festival and The Chocolate Show. - Launching NPDs into the UK market and analysing performance. Key Achievements - Management of PR activation launching the first UK Lindt Chocolate Dress showcased at The Chocolate Show generating a total reach of 17million and PR value of £102k across national and international media. Executed a targeted sampling campaign in London to launch a new Lindt flavour reaching over 5million people over 13 days. - Since the launch of website there was a 124% increase in traffic vs. LY and 30% increase in revenue vs. LY.

London, United Kingdom

As team leader I was responsible for managing a group of up to six volunteer team members at any one time, making sure they were fully trained in their roles within the fleet depot.Looked after high profile visitors, making sure the logistics of their transportation was efficiently executed. Submitted daily reports

London, United Kingdom

Meeting and discussing with our clients to build a strong partnership and ensure they had the best publicity for their brand. Daily contact with journalists to ensure our clients had full exposure of their products and services. I also contributed creative article and feature ideas to journalists. Organised press meetings, monitored client coverage and submitted monthly reports. I also designed literature and new business documents to further business development. Headed up the social networking and marketing for the company which I believe to be integral to a business’ success. Supported and assisted with the running of the ‘Financial Planning Week’ Campaign which received a large amount of coverage across both trade and national press.

London, United Kingdom

Provided marketing and PR support to a small but growing company. Created promotional material and graphic design work such as creating posters and leaflets using adobe illustrator and writing newsletters and press releases. Organised trade shows and other events.Attended a two week training course in the United States to understand the PR, marketing and the production and retail operations. Provided administrative and organisational support for the CEO of SleepRight Europe, which involved such tasks as diary management, travel arrangements and meeting preparation.Responsible for maintaining constant contact with both buyers and suppliers which required both liaison and negotiation skills.

Bachelor Of Arts (B.A.), Journalism & Drama, 2:1

My intense three year degree course provided a comprehensive practical training in performance, print, broadcast and web journalism.

10 Grades Of A-C, Including English, Maths And Science