Rachel Turriff Email & Phone Number

Steamboat Springs, Colorado, United States

Remote

Steamboat Springs, Colorado, United States

• Re-designed overall look and feel of all Luminate marketing materials to create a cohesive, modern, and professional brand identity across digital and print mediums• Produced overall marketing plan, marketing initiatives, and advertising campaigns, materials, and content across multiple mediums aimed at improving ROI, customer perception & brand awareness• Directed and implemented Luminate’s advertising initiatives and promotional activities• Managed and distributed yearly budget according to company goals• Achieved a Customer Acquisition Cost of $33 per customer, with the industry average being $315 per customer• Lead a full overhaul of Luminate website in order to enhance usability, promote a professional and consistent brand, and streamline sign-up process• Maintained a relevant and professional online presence, including social media platforms, brand profiles, website, and Google Ads• Achieved an average email open rate of 45% through professional branding, appealing messaging, and consistency• Wrote and distributed articles and content for all Luminate marketing materials, including magazines, website, print materials, social media, and email marketing

Vail, Colorado

PRA is a market-leading business event management firm which delivers unique experiences that move hearts, minds and businesses forward. Experience Anywhere. PRA offers a wide array of business event management capabilities, including: Event Planning & Production; Themed Events & Décor; Destination Incentive Programs; Offsite Events and Dining; Team Building and CSR Programs; Activities, Tours & Excursions; Transportation Logistics.Responsibilities Include:• Managing Brand Collateral • Website Updates via Wordpress• Managing Sales Tools and Assets• Social Media Content Creation

Centennial, Co

• Develop marketing-related material such as print and web ad copy, collateral translations, product checklists, manual covers, and product training video scripts• Construct press releases for PR Web which are distributed to thousands of domestic and international news outlets• Coordinate successful industry product releases through extensive internal and external collaborative planning efforts• Produce copy for company collateral, the company website, online portals and print advertisements• Create blog posts for company website for new products, webinar announcements, special promotions, news stories, and trade shows• Utilize Smartsheet to manage all marketing projects in order to increase division productivity and time management • Coordinate and monitor all webinars to confirm product managers meet deadlines and ensure live events are successful• Create and distribute all social media content and schedule posts for Facebook, LinkedIn and Twitter using Buffer• Design and edit product photos for use on marketing materials using Adobe Photoshop and InDesign• Verify company collateral is up to date and fully stocked at all times• Research and compile leads lists for sales and marketing to call for new product promotions

De Pere, Wisconsin

• Redesigned materials for use on new website, promoting updated brand recognition• Wrote content for a new print sample• Scanned, organized, and imported 800+ print samples onto the company database

De Pere, Wisconsin

• Produced and improved content for the updated company website• Created content for the newly designed Patient Resource Binder, viewed by every patient and family at the facility• Updated new company brochures

Green Bay, Wisconsin

• Created all of the content for the newly launched company website• Developed logo for the company literature, letterhead, and advertising media

Madison, Wisconsin Area

• Researched, summarized, and produced information for weekly articles in relation to the arts• Interviewed UW-Madison staff and students in order to produce a feature piece exploring the impacts of un-paid internships on college students

Green Bay, Wisconsin

• Wrote press releases relating to company news, two of which were published in Contract and Monday Morning Quarterback, well-known magazines in the local and national furniture industry• Updated company's social media, including Pinterest and LinkedIn daily• Created various products to be included in gift bags and handed out to VIP clients at KI events• Called prospective clients daily communicating the message of KI and what the company has to offer• Produced and organized content for NeoCon, North America's largest design exposition and conference for commercial interiors with over 40,000 design professionals