Rachel Turriff Email & Phone Number

Steamboat Springs, Colorado, United States

Remote

Steamboat Springs, Colorado, United States

• Re-designed overall look and feel of all Luminate marketing materials to create a cohesive, modern, and professional brand identity across digital and print mediums
• Produced overall marketing plan, marketing initiatives, and advertising campaigns, materials, and content across multiple mediums aimed at improving ROI, customer perception & brand awareness
• Directed and implemented Luminate’s advertising initiatives and promotional activities
• Managed and distributed yearly budget according to company goals
• Achieved a Customer Acquisition Cost of $33 per customer, with the industry average being $315 per customer
• Lead a full overhaul of Luminate website in order to enhance usability, promote a professional and consistent brand, and streamline sign-up process

Vail, Colorado

• PRA is a market-leading business event management firm which delivers unique experiences that move hearts, minds and businesses forward. Experience Anywhere. PRA offers a wide array of business event management.
• Managing Brand Collateral
• Website Updates via Wordpress
• Managing Sales Tools and Assets
• Social Media Content Creation

Centennial, CO

• Develop marketing-related material such as print and web ad copy, collateral translations, product checklists, manual covers, and product training video scripts
• Construct press releases for PR Web which are distributed to thousands of domestic and international news outlets
• Coordinate successful industry product releases through extensive internal and external collaborative planning efforts
• Produce copy for company collateral, the company website, online portals and print advertisements
• Create blog posts for company website for new products, webinar announcements, special promotions, news stories, and trade shows
• Utilize Smartsheet to manage all marketing projects in order to increase division productivity and time management

De Pere, Wisconsin

• Redesigned materials for use on new website, promoting updated brand recognition
• Wrote content for a new print sample
• Scanned, organized, and imported 800+ print samples onto the company database

De Pere, Wisconsin

• Produced and improved content for the updated company website
• Created content for the newly designed Patient Resource Binder, viewed by every patient and family at the facility
• Updated new company brochures

Green Bay, Wisconsin

• Created all of the content for the newly launched company website
• Developed logo for the company literature, letterhead, and advertising media

Madison, Wisconsin Area

• Researched, summarized, and produced information for weekly articles in relation to the arts
• Interviewed UW-Madison staff and students in order to produce a feature piece exploring the impacts of un-paid internships on college students

Green Bay, Wisconsin

• Wrote press releases relating to company news, two of which were published in Contract and Monday Morning Quarterback, well-known magazines in the local and national furniture industry
• Updated company's social media, including Pinterest and LinkedIn daily
• Created various products to be included in gift bags and handed out to VIP clients at KI events
• Called prospective clients daily communicating the message of KI and what the company has to offer
• Produced and organized content for NeoCon, North America's largest design exposition and conference for commercial interiors with over 40,000 design professionals