Rachel Samuel Email & Phone Number

Menlo Park, CA, US

Los Angeles, California, US

I manage the brand and go-to-market strategy for Scholly's core scholarship, loan repayment, and financial literacy products. I work across our product and growth teams to develop the branding, positioning of our core brand, programs, product, and product features. I manage our organic (content marketing, social, website, partnerships, and email) and.

Ramsey, NJ, US

I managed the marketing, sales enablement, and customer marketing efforts that help U.S. K-12 districts choose and keep SchoolCare as their electronic health record platform in their school nursing office. I worked closely with our sales team to build a deep understanding of our customer pain points and lead the positioning and messaging to share.

New York, NY, US

I managed the go-to-market strategy for Classroom, Inc.'s educational learning games, Read to Lead. I developed the digital marketing strategy and created digital traffic drivers across SEM, SEO, digital content, and social media. I worked closely with our internal teams (product, program, development, and research) to identify our current customers.

New York, NY, US

I managed a $2.5MM marketing budget and developed our acquisition, retention, and CRM strategy for an educational magazine called TIME For Kids. I developed our customer voice and used this messaging to update our digital and print marketing collateral. I ran A/B tests across our offline/online marketing channels (direct mail, email, SEM, and social media).

Seattle, WA, US

I increased Amazon.com traffic performance (direct) +72% YoY by testing and implementing digital marketing campaigns across email, free and paid search, social media, and content blogging. I worked across +10 teams at Amazon for traffic and editorial opportunities. I created marketing campaigns with key traffic and engagement metrics such as.

I used market research to develop the brand, press kit, lookbook, and website. I pitched the brand to editorial magazines such as Vogue, Glamour and other fashion publications for 4 major spreads in Lucky, New York Times Style Section, Brides in 2012. I organized 6-7 trunk shows per year at Bloomingdales, Henri Bendel, and local Seattle venues.