Rachel Johnson Email and Phone Number

• Championed strategic selling processes and tools to increase rate of new business conversions successfully.• Streamlined business functions, advising partners on policies and operating procedures.• Tracked sales data to evaluate performance and collaborated directly with the CEO to implement improvements.• Boosted interest in company offerings through social media, promotional events and initiatives.• Focused sales and marketing efforts on customer preferences and consumer trends.

• Formulated marketing and brand strategy to maximize market visibility, relevance and impact.• Produced marketing campaigns that assimilate differentiating brand, product and service messages to drive the brand, paid search, social media and other digital media.• Decreased customer acquisition costs by diversifying digital marketing lead sources.• Created annual marketing budget and manage the resource allocation.• Developed resident and member engagement campaigns and events that increased resident renewals by 10%.• Delivered market intelligence in association with competition analysis and consumer trends.• Oversaw marketing support agency's performance and deliverables.

■ Proposed and executed property services to standard, demonstrating consistent knowledge, adoption, and delivery of the Maximus Service Promise with the purpose to improve customer experience at each touch point within the customer lifecycle. ■ Partnered with senior management (e.g., COO, CMO, VP of Property Asset Management, VP of Sales, etc.) to support the development and alignment of the company’s brand, vision, execution strategies, partnerships, activations, and programs to improve customer experience. ■ Lead team that performed brand service standard audits for all existing properties in our portfolio to protect the company’s brand integrity and execution efforts. ■ Collaborated with multiple departments to streamline standard operating procedures, to include the creation and facilitation of training schedules for new employees.

■ Developed and activated company-branded offers/services across the entire portfolio, collaborating with our sales division and other departments to explore additional opportunities and meet programming/activation goals. ■ Led a team of Community Relations Managers to support execution of community events, activities, and sponsorship opportunities.■ Established a good rapport with other exclusive partners to institute new, purposeful connections that serve the greater community.■ Partnered with the Asset Services Director to assist in Property and Loss (P&L) and asset financial objectives for each property in our portfolio. ■ Collaborated with Resident Services to respond to client inquiries, resolve complaints, and help generate/support other opportunities.

• Devised and implement the overall sales and marketing plan for the hotel and actively monitor its progress in terms of achieving KPIs, budgets, and revenues.• Oversaw the Digital Team in managing the content of the Hotel's website, social media platforms and third-party and promotional websites.• Managed all promotional collateral from copyright through to design and print and ensure that it is in line with branding.

■ Led a team of junior sales coordinators and managers, driving group business within the corporate sales markets across North America.■ Provided insights, market expertise, and innovative solutions to stay abreast of global business trends.■ Executed effective sales trips to key feeder markets to build the hotel’s reputation/strategic reposition, following a $48M+ renovation.■ Built and maintained relationships with key decision makers, industry partners, third-party intermediaries, global sales offices, and other industry associations/memberships.■ Participated as a member of the revenue management team to determine strategies, optimize revenue opportunities, and implement initiatives that drove profit/revenue growth.■ Developed and implemented quarterly action plans and annual strategic plans based on long-term goals and market/competitive intelligence to maximize group sales opportunities.■ Managed a variety of operations such as prospecting, account development/management, site inspections, rate negotiations, reporting, trade show representation, etc.Select Achievements: » ‘Rising Star’ Recipient | PCMA Northern California Chapter Bay Area Meetings » Best Performing Sales Team | North American Region (2) » Most Improved Sales Team | North American Region » Highest Seller with Percentage Above Goal | West Coast Region

■ Assisted the Director of Sales and other members of the management team in fulfilling various daily operations such as developing sales strategies, performance management, staff mentorship, etc. ■ Generated leads via sales calls and prospecting, targeting key accounts for potential business and preparing sales proposals.■ Partnered with the Revenue Manager to ensure rate negotiations met the hotel’s financial needs.■ Updated team action plans on a monthly basis to ensure achievement of sales goals.■ Established long-term business relationships with new/existing customers within the community to expand the hotel’s customer base and promote future bookings.Select Achievements: » Room revenue - 8% increase from 2016 - 2017 » Group ADR (YOY) - increased $11 from 2016 - 2017 » Banquet and catering revenue - increased 5% from 2016 - 2017 » ADR (YOY) - increased $16 from 2016 - 2017 » RevPAR (YOY) - increased $12 from 2016 - 2017