Drawing upon my triple background in anthropology, journalism, and marketing, I founded StorySiren Communications to empower small businesses, purpose-driven enterprises, passionate nonprofits, and creative professionals. This enterprise offers story-driven content strategies, organic advertising and SEO, human-friendly web/UX/email design, and strong, compelling brand alignment that leverages powerful stories and unparalleled thought leadership.As the Founder and Director of StorySiren Communications, I:• develop innovative, story-driven content marketing strategies for clients• break out of silos by combining SEO, design, copywriting, and social media tactics to create a cohesive digital presence• craft valuable guides, templates, and worksheets that draw upon the science behind marketing, branding, and productivity• recruit and supervise creative professionals to produce deliverables for our clientsStorySiren Communications includes 2 sub-brands:- StorySiren Studios: We help small businesses build their brand authority, expand and refine their digital presence, and establish their thought leadership.- Lyra Creative Studios: Through authentic brand storytelling and story-driven design and content, we help changemaking businesses successfully recruit patrons, instructors, customers/students, and donors in a way that aligns with their values.

• Helped clients consistently express their core values and key messages by crafting brand identity kits and style guides• Drove authentic engagement by writing and creating videos for brand storytelling and promotional campaigns• Optimized ad spend and brought qualified leads into the pipeline by writing concise, compelling ads for PPC and mailer campaigns• Wrote research-backed, high-value content that aligns with clients’ brand voice, positioning goals, and SEO needs

• Built awareness and credibility with multi-channel content marketing strategies (social media, blogs, email newsletters) for both Liquid's brands and our clients• Enhanced clients' event marketing with promotional campaigns, Eventbrite pages, and media releases• Grew clients’ social media impressions by up to 271% and profile visits up to 207% over a 6-month period• Attracted leads for Liquid and its clients through story-driven, engaging content that resonated with each target audience• Supported Liquid's outreach and acquisition strategy by editing proposals and pitch decks to tell a compelling story backed by our achievements• Established clients’ thought leadership with well-researched articles and engagement-focused social media posts, as well as proposals and reports for our nonprofit clients• Refined brand identity with mission statements, website copy, and social media posts for Liquid's sub-brands, Creative Springs and LC Grow• Expanded clients’ means of engaging leads by scripting explainer videos, crafting digital thought leadership content, and optimizing websites• Boosted clients’ organic traffic and improved page rank from second SERP to top 10 results with on-page SEO and data-backed content planning and creation• Ensured all digital content met web accessibility standards• Ensured website projects' success by performing ultra-detailed content audits, organizing content, crafting science-backed user journeys, and wireframing page layouts

• Enhanced digital customer experience designs by applying new brand voice guidelines and WCAG standards• Contributed to client acquisition, retention, and engagement through strategic UX content development• Improved user experiences with engaging, compliant microcopy, client portal content, webpage and modal text, and content templates• Streamlined content organization and workflow for consistent cross-platform user journeys, including boilerplate copy and sidebar templates

• Featured Copywriter with an average rating of 4.92 out of 5 stars and more than 2300 projects completed for Flocksy's clients• As front-end copywriter for Flocksy and its sister company Hatchwise, optimized UX with engaging, readable microcopy• Improved Flocksy's and Hatchwise's SEO with high-value articles• Created greater brand awareness, attractive SEO content, and high-converting funnels for Flocksy's clientsHere are just a few examples of my glowing feedback from Flocksy clients: "We just finished opening and closing our cart for our flagship program. Rachel's updated follow-up sequence gave us the most sales we've ever had from an email campaign. Cannot praise her enough!""Great work! It is making a difference in my business. :)""I love your writing - you're my favorite copywriter for blog assignments of any kind.""Did a great job reading a clinical trial and converting it into something readable.""Quick turnaround, superior copy, great ideas."

• Improved employee engagement by building and managing the editorial calendar for internal communications, including new recurring features that celebrated team members' accomplishments• Elevated the department's multimedia communications by directing photo and video shoots; singlehandedly managed several video projects that showcased our city's programs and initiatives.• Elevated reputation of Orlando PD and FD's first responders by managing social media content and responding to residents on platforms and developing story-driven campaigns that increased engagement• Ensured accessibility and compliance by auditing websites and managing digital content as we transitioned to a new ADA-friendly platform

• Successfully developed and executed a social media strategy to raise the college’s digital profile and increase engagement• Supported the college’s reputation by writing features, interviews, and articles for print and digital publications• Improved faculty, staff, alumni, and donor engagement with story-driven content and compelling designs for college publications and marketing collateral• Took initiative in establishing video as a key part of our digital marketing campaigns and communications strategy• Ensured the college met web accessibility standards by auditing our website and writing new contentAchievements:- Successfully pitched releases to major media outlets and contributed the bulk of content to our award-winning Ytori magazine- Worked closely with director of communications to develop our print editorial calendar; developed our digital content marketing pipeline based on this calendar- Oversaw a major content audit and co-developed a strategy for the College website- Worked closely with academic units in the college to freshen up their web presence- Tripled our followship on Twitter, Facebook, and Instagram, and I developed our LinkedIn and Pinterest- Developed a digital storytelling platform on Exposure (normally meant for photos), which became its own destination for our readers- Wrote script for a funny video featuring UF President Kent Fuchs

An independent filmmaking collective focused on socially conscious and documentary films

- writing and developing socially conscious performing arts productions and visual arts shows- developing a brand identity and guiding the messaging- writing fundraising materials- developing and executing traditional and digital marketing plans- supervising marketing and PR teams- recruiting and hiring event personnel - booking artists and performers for productions- booking arts educators for community events- obtaining grant funding for arts education

• Supported community engagement with county's energy-efficiency and solar initiatives by interviewing stakeholders• Developed intra-departmental communications to aid the procurement of PACE financing programs for county residents• Presented results of clean energy program and vendor analysis to the Board of County Commissioners• Created "Lunch and Learn" events by coordinating local businesses, writing internal marketing materials, and curating program topics

- Designing costumes for the campers' shows (over 130 actors)- Teaching costume history, design principles, and technique- Teaching makeup technique and body self-appreciation- Counseling campers and guiding activities

- laundering and repairing costumes- supporting the Costume Designer by organizing the shopping and build process- building and/or consulting on costume designs - liaising between actors and production team- choreographing and conducting quick costume changes- working with assistant stage manager to facilitate the run of the show- assisting and supporting the dressing needs of the cast- organizing the costume shop and storage area

I managed the website for the Department of Anthropology at the University of Florida.I supervised the overhaul of the old website, by updating information, transferring files, and integrating the old content into a new, fluid format.I then curated new content for a blog-based sitemap, integrated social and visual media into the website, and maintained the general functionality and accuracy of the site.

I graded papers for the Intro to Cultural Anthropology undergraduate course in Anthropology. I also presented a guest lecture and supported the instructor in his class preparation and lectures.

I oversee the production teams' efforts for shows at the Acrosstown Repertory Theatre, ensure the theatre is safe, efficient, and stocked, arrange crew members, and help directors with their promotional efforts.

As Stage Manager, I:- manage the production team's efforts- ensure a clean and comfortable theatre for the cast, crew, and audience- manage the run crew and minute-to-minute operations during the productionAs Assistant Director (in this theatre, usually concurrent with the above role), I:- distribute schedule information- record blocking and directorial notes during rehearsals

I graded papers for the Sex Roles Cross-Culturally undergraduate course in Anthropology. I also helped ESL students with their writing, presented two guest lectures, and supported the instructor in her class preparation and lectures.

As Production Stage Manager, I:- record blocking and directorial notes during rehearsals- manage the production team's efforts- supervise the collection and construction of properties and costumes- ensure a clean and comfortable theatre for the cast, crew, and audience- manage the run crew and minute-to-minute operations during the production

I helped my fellow students with English and biology topic comprehension and study habits. I reviewed student papers and helped them learn to self-edit, develop their own writing styles, and apply proper styles to their papers. I also conducted workshops, developed learning materials, and instructed people how to use Microsoft Office 2007 and our university's online course software.