Marketing for Wellness-Oriented Emerging Brands & Personalities Brand Buzz: Social and Influencer Strategy, Growth & Performance Marketing, Publicity, Launch Marketing, Brand Development, Email Marketing (Campaign + Flow Strategy)Expertise in food + beverage, organic, CBD, sustainability, home, wellness, luxuryglowgolden.co

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As Director of the Juice Press Innovation team, I launched over 120 products for Juice Press in the last 4 years. I was instrumental in ensuring that all of the moving parts of the company's plant-based product innovations (recipe development, packaging, FDA requirements, USDA Organic Certification, and operational roll-out) functioned effortlessly to propel Juice Press forward. I led weekly product innovation meetings. I also launched an Order Ahead/Delivery/Loyalty program for JP. I was a dedicated advocate for reducing the Juice Press environmental footprint.

• Developed proprietary ranking application for measuring the influence of financial service companies in capital markets• Drafted new business proposals, briefing documents for analyst meetings, and key messaging statements• Wrote and edited press releases, web content, and blogs for financial clients and firm• Conducted media monitoring and crafted daily client news scans• Coordinated with editors to cover client news; aided firm in landing placements in top-tier & trade financial publications

• Researched and analyzed nationwide university Public Service media campaigns and presented recommendations• Developed promotional materials and newspaper advertisements for multiple PSC organizations• Wrote press releases and media alerts, distributed to local media

Staff Reporter – News Department• Compiled research and interviews with students, campus leaders, professors, and faculty members• Reported on controversial issues including sexual assault prevention measures, diversity, and divestment

• Created media lists and pitched clients to editors, aided team in securing national and local placements• Participated in event planning and weekly brainstorming sessions• Wrote and edited press releases and media releases, created press kits for clients• Maintained clients’ social media profiles, conducted daily media monitoring, and created clip reports for clients• Completed PR101, Media Training, Social Media Bootcamp, and Crisis Management seminars

• Managed organization’s communications including website, mailing lists, social media• Redesigned organization’s website to improve user experience• Initiated development and distribution of monthly e-newsletter, wrote and cultivated articles• Organized and promoted multiple large events utilizing local startup vendors• Publicized events with social media and e-mail campaigns, composed press releases