Rachel Howard Email & Phone Number

Cheltenham, England, United Kingdom

I am a digital marketing and ecommerce consultant/ freelancer. With 10 years worth of experience in the digital world, starting out as a digital marketing executive, followed by a market analyst role and working my way to up to marketing ecommerce manager, I am fully conversant in the full digital marketing mix.I have 10 years worth of experience of running PPC campaigns, social media marketing, SEO, email marketing and implementing everything related to ecommerce from designing and… Show more I am a digital marketing and ecommerce consultant/ freelancer. With 10 years worth of experience in the digital world, starting out as a digital marketing executive, followed by a market analyst role and working my way to up to marketing ecommerce manager, I am fully conversant in the full digital marketing mix.I have 10 years worth of experience of running PPC campaigns, social media marketing, SEO, email marketing and implementing everything related to ecommerce from designing and launching online stores around the world (including the digital infrastructure such as sorting out payment gateways, fulfillment modules etc), to merchandising, driving conversion rates and executing effective retention strategies.Please get in touch for examples of my work. Show less

Worcestershire

Cheltenham

UK:Implementation of ecommerce strategy for the consumer UK market across The Dezac Group's health, beauty and fitness brand portfolio.This includes market research and analysis, SEO and link building, online advertising, email marketing and affiliate marketing. This goes hand in hand with timely reporting and analysis to achieve KPIs.The application of ecommerce solutions for key UK accounts, for example working with IT on processes which allow UK retailer interfaces to communicate… Show more UK:Implementation of ecommerce strategy for the consumer UK market across The Dezac Group's health, beauty and fitness brand portfolio.This includes market research and analysis, SEO and link building, online advertising, email marketing and affiliate marketing. This goes hand in hand with timely reporting and analysis to achieve KPIs.The application of ecommerce solutions for key UK accounts, for example working with IT on processes which allow UK retailer interfaces to communicate with internal accounts and fulfillment systems for a smooth ecommerce journey.Non-UK:Project managing the roll out of ecommerce platforms for 23 overseas distributors using Magento Enterprise. This entails advising on all ecommerce aspects such as payment gateways, fulfillment, online marketing, affiliate marketing and social media.I also designed and project managed the creation of a brand asset management online platform (using Magento as a base, removing ecommerce attributes and transforming into a file sharing system) for UK and overseas accounts, giving them easy and instant access to downloadable marketing plethora.http://www.riobeauty.co.ukhttp://www.riobeauty.aehttp://www.riobeauty.sghttp://www.riobeauty.com.myhttp://www.riobeauty.dehttp://www.riobeauty.nlhttp://www.riobeauty.co.uk/distributors Show less

Digital Marketing:Worked with agency on the development of two brand websites, complete in two months for different target markets: River Cruising and Ski.Developed online marketing strategies to improve search engine rankings and targeted PPC campaigns, producing weekly reports on conversions and ROI.Email marketing using Interspire to targeted data lists, analysing response and ROI.Management of PPC Campaigns and development of SEO in order to improve organic rankings, using… Show more Digital Marketing:Worked with agency on the development of two brand websites, complete in two months for different target markets: River Cruising and Ski.Developed online marketing strategies to improve search engine rankings and targeted PPC campaigns, producing weekly reports on conversions and ROI.Email marketing using Interspire to targeted data lists, analysing response and ROI.Management of PPC Campaigns and development of SEO in order to improve organic rankings, using Google analytics to create/ analyse goals such as hit to enquiry conversions.Management of Social Media accounts - Facebook, Twitter, You Tube. Analysis:Campaign analysis to drive the delivery of and improvement to direct marketing programmes; providing timely management information and interpretation of data that facilitated decision-making within the business.Analysis of price, customer, competitor and economic data across the travel industry and within each product sector CRM Management:Prepared database specific reports on sales activityMaintained accurate data lists and improving the quality of data Developed customer segmentation strategies, profiled data and identified potential new customers via affiliate schemes with Travel Trade Partners Show less

Cheltenham

Assisted the Marketing Manager in the brand refresh and the development of a new website www.cobalthealth.co.uk the purpose of which was to educate patients on their diagnostic imaging experience and to maintain and improve strong relationships with stakeholders, including clinicians, NHS Trusts and other healthcare providers with an online portal.Assisted in the development of market intelligence relating to clinical and other charitable services and identifying potential market… Show more Assisted the Marketing Manager in the brand refresh and the development of a new website www.cobalthealth.co.uk the purpose of which was to educate patients on their diagnostic imaging experience and to maintain and improve strong relationships with stakeholders, including clinicians, NHS Trusts and other healthcare providers with an online portal.Assisted in the development of market intelligence relating to clinical and other charitable services and identifying potential market opportunities for the charity.Providing system input and analysis to support work procedures, statistics, audits and ISO9001:2008 and UKAS ISAS Reason for leaving: to pursue a more challenging role within digital marketinghttp://www.cobalthealth.co.uk Show less

Gloucester, United Kingdom

PA to South West Divisional Director

Bachelor Of Arts (Ba), Philosophy And Sociology, 2:1

Economics