Writer, Development Communications, Alumni & Development
Greater St. Louis Area
- Served as editor of Washington University’s main electronic publication, a monthly e-newsletter for 80,000 alumni, parents, and donors, with average open rate above 40%- Analyzed marketing metrics for e-newsletter, with the eventual result of a complete redesign- Produced a variety of direct mail and email marketing pieces- Managed content, advertising, and interaction on Alumni Association Facebook page; increased followers by 20% during first three months as content manager- Served on social media team, planning annual social media strategy across multiple platforms- Composed fundraising appeal letters, articles for Spirit of Washington University print publication (circulation of 30,000 donors), and alumni and faculty profiles for university and campaign websites- Created 20-page, division-wide editorial style guide to encourage consistency and accuracy in grammar and writing style- Reviewed more than 6,000 chancellor gift acknowledgment letters yearly, ensuring quality and accuracy- Drafted speeches and correspondence for chancellor, vice chancellor, and other university officials
