Rachel Wolverton, Ms Email & Phone Number

Denver, Co, Us

Remote (Colorado)

Remote

Oversee all internal and external communications for Acts 29 US West, a subsidiary of the Acts 29 global family of church-planting churches. This includes: - Email marketing and communication- Event advertising and communication- Writing and content marketing- Digital marketing, including web

Responsible for the facilitation of various 8-week online marketing courses. Monitor topic-related discussion boards, bringing in real world examples and application to the conversation. Grade all assignments based on understanding of the concepts, grammar and APA formatting. Provide timely feedback useful for the students' learning on all assignments.Classes taught: Principles of Marketing (300 level)Promotion Strategy (400 level)

Fort Collins, Colorado Area

Assist with organizational efforts in email marketing and marketing automation. Envision and create emails and email nurture campaigns to engage new and existing constituents. Direct organizational efforts in marketing analytics and reporting. Report on effectiveness of organization’s website via the use of Google Analytics, assisting in the development of digital goals and helping to optimize the website based on data. Report on effectiveness of emails via Pardot's email reporting software, using data to optimize things like subject lines and open rates, button text and click through rates, sending days and times, frequency of emails, etc.

Fort Collins, Colorado Area

Manage digital efforts for a large global missions organization, focusing on email and marketing automation. Provide guidance on strategies for search engine optimization. Provide direction to organizational efforts in email marketing, marketing automation, search engine marketing, and marketing analytics and reporting, and manage the team focused on these tactics. In cooperation with others, help plan for overall digital strategy as it relates to landing pages, name capture, nurture and follow up. Specific experience in: - Marketing automation and email marketing (Pardot)- Strategic campaign development- Search Engine Optimization- Marketing analytics, including Google Analytics- Management

Orlando, Florida Area

Develop and manage integrated marketing campaigns for a global non-profit with a global annual revenue of more than $150 million. Work as the liaison between internal clients and the internal full-service marketing department to help develop strategies and tactics that meet organizational fundraising goals and reach selected target markets. Manage an average of more than 70 marketing projects at one time. Specific experience in: - Marketing strategy- Email marketing (MailChimp)- Event planning and execution- Project management- ROI tracking- Crisis response- Social media and digital marketing- Direct marketing

Orlando, Florida Area

Coordinated a variety of marketing campaigns and tactics for the Foundation focusing on planned giving for a large global non-profit. Responsible for the selection and purchase of all marketing promotional materials. Assisted in the development of integrated marketing campaigns to reach organizational goals, presenting these strategies to upper level management and CEOs. Helped coordinate quarterly newsletter mailings, often conducting interviews and writing articles for the piece mailed to nearly 10,000 constituents. Managed monthly internal communications piece. • Created and maintained a marketing tracking spreadsheet, documenting ROI and cost per lead, using this and other data to assess marketing campaign effectiveness. Provided marketing leadership to a national radio fundraising campaign that reached 110% of overall campaign goal, raising a total of $928,223. Specific experience in: - Marketing campaign development- Marketing tracking for effectiveness including ROI and cost per lead- Internal communications- Writing- Direct marketing- Email marketing (Constant Contact)- Intern management- Radio marketing

Letourneau University, Longview, Tx

Master Of Science (M.S.), Integrated Marketing Communications, 4.0

This program included classes in the following topics: Consumer Behavior, Marketing Research, Brand Development, Creative Message.

Bachelor Of Science (B.S.), Marketing

Activities and Societies: NCAA Division 3 Volleyball player (2 years)Minor in Christian Ministries Graduated Magna Cum Laude