Rachel Walter

Rachel Walter Email and Phone Number

Durham, NC, US
Rachel Walter's Location
Durham, North Carolina, United States, United States
Rachel Walter's Contact Details

Rachel Walter personal email

n/a
About Rachel Walter

I’m an entrepreneurial leader with 15 years of strategy, brand, and product experience. My track record spans B2B, B2C, and DTC businesses in a variety of industries including consumer products, SaaS, insurance, and wireless.I work with CEOs/Founders to ensure they’re extracting as much value as possible from every corner of their businesses. I bring strategy, bias for action, and a sense of urgency to everything I do.I’m a great fit for:👉 Early-stage founders with a new product looking for go-to-market leadership👉 Established businesses that want to unlock new revenue streams from existing products👉 Any size organization that believes there are hidden opportunities in their business and needs help unlocking itIf you fall into any of these categories, I’d love to hear from you.Services include:💪 Fractional Leadership – Access to a battle-tested, entrepreneurial leader for as long as I add value to your business.👊 Project-Based – Product and pricing model audits, new positioning and branding, killer pitch decks, and many others.Off-hours, I'm a proud mom to Lars, amateur drummer, and currently renovating a 1978 fixer-upper in Durham, North Carolina.

Rachel Walter's Current Company Details
Endpoint Automation Solutions (formerly Scanco)

Endpoint Automation Solutions (Formerly Scanco)

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Vice President Marketing
Durham, NC, US
Rachel Walter Work Experience Details
  • Endpoint Automation Solutions (Formerly Scanco)
    Vice President Marketing
    Endpoint Automation Solutions (Formerly Scanco)
    Durham, Nc, Us
  • Walter Strategy
    Fractional Strategy, Gtm, And Growth Leader
    Walter Strategy Jan 2023 - Present
  • Drip
    Director Of Product Marketing
    Drip Apr 2022 - Jan 2023
    Minneapolis, Mn, Us
  • Levitate
    Senior Director Of Marketing And Head Of App Content
    Levitate Jan 2020 - Apr 2022
    Raleigh, North Carolina, Us
    Led overall strategy, execution, and KPIs for Levitate's marketing team and served a dual role as head of Levitate's in-app content offering. Built and scaled a national team of remote content producers focused on delivering industry-specific content across multiple small business verticals, as well as the back-end production engine that kept it running. Pioneered “keep-in-touch marketing” brand and product positioning, leveraging competitive insights to establish new brand guidelines, pitch decks, and vertical-specific sales enablement tools.
  • Netsertive
    Enterprise Sales Director
    Netsertive Oct 2018 - Jun 2019
    Morrisville, Nc, Us
    Partnered with internal stakeholders to reposition Netsertive products for enterprise-level accounts Created core messaging, product suite proposals, and sales decks used throughout organization. Owned competitive analysis of brand offering vis-à-vis competitors to develop new go-to-market strategy and product positioning in home appliance vertical.
  • Bootstrap Brands
    Partner At Bootstrap Brands / Co-Founder Of Happywax.Com
    Bootstrap Brands Jun 2016 - Mar 2019
    Hillsborough, North Carolina, Us
    Developed strategic vision and steered product roadmaps for multiple B2C and DTC consumer product lines, including a $5M Amazon consumer goods business in categories ranging from office supplies and Christmas décor to home fragrance (Happy Wax, Bullseye Office, Elf Logic)Rebranded and curated new product assortments, designed and sourced packaging, and managed international supply chain and inventory levels with partners Designed and co-patented a home fragrance wax melter product for Happy Wax, enlisting an industrial design partner, securing sourcing from an overseas manufacturing partner, selling and delivering over 10K units to retailers and DTC in first year Owned off-Amazon E-Commerce and retail strategy for Happy Wax products, building Shopify site and recruiting field team of >50 reps responsible for 500+ boutiques. Pitched and closed deals with multiple big-box retailers including Bed, Bath and Beyond, Pier 1, and AC Moore. Grew retail footprint to 2000+ locations in <2 years
  • The Redwoods Group
    Director Of Brand Advancement And Customer Engagement
    The Redwoods Group Sep 2015 - Jun 2016
    Durham, Nc, Us
    Steered product marketing integration efforts during successful post-acquisition period with Redwoods’ $10B parent company, Crum & Forster/Fairfax Holdings. Developed and executed company’s first brand campaign, recruiting documentary photographer to capture mission-oriented work for Boys & Girls Clubs of America, presenting to C&F corporate leadership
  • Bandwidth Inc.
    Director Of Marketing Communications @ Republic Wireless
    Bandwidth Inc. Oct 2014 - Aug 2015
    Raleigh, Nc, Us
    Built team and led strategy to drive 10% MOM growth, owning all content marketing and brand communications across website, app, email, blog, social media, advertising, and PR channels.
  • Bandwidth Inc.
    Business Development Manager @ Republic Wireless
    Bandwidth Inc. Sep 2013 - Sep 2014
    Raleigh, Nc, Us
    Spearheaded and developed new product marketing strategy for higher education pilot, optimizing a $150K budget to launch 12 campus locations in <2 years. Conceived, designed, and sourced in-store kiosks
  • School House
    Founder And Ceo
    School House Jul 2008 - Sep 2013
    Launched socially responsible collegiate apparel business as U.S. Fulbright Scholar to Sri Lanka, co-founding Sri Lanka’s first living wage garment factory in partnership with nonprofit organizations and raising over $2M in equity financing from network of angel investors Led team of designers and manufacturers to consistently deliver a seasonal, 50+ SKU apparel and accessories product offering tailored to over 100 individual university markets; led acquisition process for university licenses including Ivy League and Big Ten institutions
  • The Fulbright Program
    Fulbright Scholar
    The Fulbright Program Oct 2007 - Jul 2008
    Washington, Dc, Us
  • Bust Magazine
    Columnist, Founder Of Bust College Street Team And Bust Reaching Academia Program
    Bust Magazine May 2004 - Dec 2006
    New York, Ny, Us
  • Women Thrive Alliance
    Global Opportunity For Women Campaign Intern
    Women Thrive Alliance May 2006 - Aug 2006
    Washington, Dc, Us

Rachel Walter Skills

Entrepreneurship Apparel Fashion Fashion Design Management Marketing Leadership Strategy Textiles Brand Development Merchandising Marketing Strategy Product Development Public Relations Styling Social Media Marketing Press Releases Business Development Retail E Commerce Brand Management Strategic Partnerships Creative Direction Trend Analysis Social Networking Visual Merchandising Sportswear Event Planning Blogging Advertising Marketing Communications Social Entrepreneurship Concept Development Private Label Logo Design Luxury Goods Illustration Illustrator Trend Fit Cross Functional Team Building Knitwear Content Development Social Media

Rachel Walter Education Details

  • Duke University
    Duke University
    Bachelor Of Arts (B.A.)
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Sinhala
  • Universidad De Las Américas Puebla
    Universidad De Las Américas Puebla
    Spanish
  • Fulbright Sri Lanka
    Fulbright Sri Lanka
    Apparel Manufacturing

Frequently Asked Questions about Rachel Walter

What company does Rachel Walter work for?

Rachel Walter works for Endpoint Automation Solutions (Formerly Scanco)

What is Rachel Walter's role at the current company?

Rachel Walter's current role is Vice President Marketing.

What is Rachel Walter's email address?

Rachel Walter's email address is ra****@****rip.com

What schools did Rachel Walter attend?

Rachel Walter attended Duke University, University Of Wisconsin-Madison, Universidad De Las Américas Puebla, Fulbright Sri Lanka.

What skills is Rachel Walter known for?

Rachel Walter has skills like Entrepreneurship, Apparel, Fashion, Fashion Design, Management, Marketing, Leadership, Strategy, Textiles, Brand Development, Merchandising, Marketing Strategy.

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