Rachel Xavier's Location
United Kingdom, United Kingdom
Rachel Xavier's Contact Details
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About Rachel Xavier
With over 10 years experience working across large and complex charities, I lead transformational work that brings real change in a collaborative, innovative and experimentational way.I take a systemic approach to transformation, seeking route causes, changing structures, culture, technology and policies to deliver impactful and sustainable change for customers.
Rachel Xavier's Current Company Details
Rachel Xavier Work Experience Details
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ConsultantKindredUnited Kingdom
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Experimentation And Systems Change Lead (Strategy) - SecondmentCitizens Advice Oct 2023 - PresentFollowing my Interim Head of Experimentation and Systems Change role, my current leadership position focusses on the development and implementation of Citizens Advice’s new strategy.I reimagine and shift the organisations strategic approach by leading the design and adoption of missions-based innovation: unifying over 250 Local Citizens Advice, experimenting with ways to tackle systemic and societal challenges and aligning the organisations shape, structure and ways of working with the new strategy. -
Race, Ethnicity & Cultural Heritage (Reach) Co-ChairCitizens Advice Apr 2023 - PresentLondon Area, United KingdomI co-chair the Race Ethnicity & Cultural Heritage (REACH) equity group at Citizens Advice with Dina Bhadreshwara. We set the direction for our committee and over 200 members to celebrate together, build a community and support our EDI team (lead by Mandeep Rupra) to deliver step change for people of colour.
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Interim Head Of Experimentation And Systems ChangeCitizens Advice Jun 2023 - Oct 2023London, England, United KingdomI headed the Experimentation and Systems Change team (former Innovation Lab) on an interim basis, setting the vision and direction for the next phase of the team’s evolution as part of a shift towards centring innovation in Citizens Advice’s organisational strategy.As part of the senior leadership team, I led the creation of the Systems Change Strategy, looking at how we deliver systemic change to best meet the needs of the people using and benefitting from our services.
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Innovation Lab Lead (Extended Responsibilities)Citizens Advice Jun 2022 - May 2023London, England, United KingdomCo-leading the Innovation Lab with Kate Simmons, as extended responsibilities, in addition to my current role of Seamless Customer Journey Lead.Additional responsibilities include leading a multi-disciplined test and learn team that experiment to understand and de-risk big problems and assumptions. I work within an ecosystem of local Citizens Advice organisations and the National office to share learnings & skills and to collaboratively innovate and scale our products and services.Additional responsibilities also include leading the organisational design of a new Strategy and Transformation Directorate. I work with senior leaders and the Executive Team to design the directorate's structure and ways of working.
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Seamless Customer Journey LeadCitizens Advice Nov 2020 - May 2023London, England, United KingdomI lead a multi-disciplinary team to create change across the Citizens Advice service, so we provide a seamless customer experience for members of the public, whatever channel or part of the service they use.I deliver this vision by co-defining what a seamless customer journey is in practice, developing and delivering a path forward through the work of others across the service.I take a systems change approach to delivering a seamless experience by understanding the root causes and connections with barriers and blockers. I take an experimental approach to finding ways to remove these barriers and blockers.
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Digital Proposition Manager/ Service DesignerCancer Research Uk (Cruk) Apr 2016 - Oct 2020London, United KingdomCancer Research UK had the ambition to adopt a user-centred, test and learn mindset in everything we do, so that we can respond quickly to the ever-changing needs of supporters and the changing world.Digital was identified as pivotal to this transformation journey and a hub and spoke model was introduced to deliver systemic change, including devolution of digital skills, behaviours and mindsets, changing organisational structures, process and roles within the organisation. I was a change-maker during this large-scale transformation programme. I matrix-managed multi-disciplined teams of designers, user experience experts, content strategists, producers and delivery managers to design and improve new and existing services, ensuring the balance between user experience/needs and organisational outcomesI coached, devolved and embed ownership of digital capabilities through identifying and providing upskilling opportunities to service owners, restructuring teams, processes and roles as a result.I worked alongside the Digital Proposition Managers team to support the development of Service Design as a capability, making the case for change to a full end-to-end service approach including on & offline services, systems & processes, people & team structures. I also worked alongside service designers across multiple industries to write a service design apprenticeship. -
Future Of Work Wave 2 Lead (Secondment)Cancer Research Uk (Cruk) Jun 2018 - Dec 2019I led the BIMA award-winning transformation project (Future of Work) to create a working environment that is Flexible, Collaborative, Productive and Adaptive for over 1500 staff. I matrix-managed a team of 15 people across HR, Technology, Delivery, Communications and Learning and Development to define, develop and experiment towards achieving the Future of Work vision. Starting with a user-lead approach, I conducted user research across the whole organisation, including regional staff, to build the transformation strategy across our technology, people, processes, policy, culture, behaviours and ways of working.I developed and implemented an experimentational approach to embedding sustainable change, empowering anyone and upskilling everyone in the organisation to run experiments themselves across the core strategic themes, to input their findings into key decisions around our technology, policies, people experience and ways of working.I worked alongside senior leaders, the executive board and CEO to identify, embed and sustain the change while persuading, influencing and bringing others along the Future of Work journey to ensure its success.
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Senior Digital Marketing OfficerMacmillan Cancer Support Mar 2013 - Apr 2016VauxhallI was the strategic digital marketing lead for Macmillan’s flagship fundraising event (Coffee Morning), the Brand campaign and other fundraising and services campaigns. I led the end-to-end process of planning (including budgeting, creative and media), executing, iterating and reporting on the campaigns performance during and post-campaign. -
Digital Marketing ManagerGsm London Sep 2012 - Mar 2013GreenwichI owned the development and maintenance of the GSM website, social media platforms (including Facebook and in-house blog) and digital marketing campaigns, ensuring a holistic digital experience for students applying and studying at GSM London. I provided digital consultancy to faculty leaders, supporting them to drive their individual business/subject objectives through digital channels.I conducted horizon scanning exercises and made recommendations on the adoption of new technologies to drive student recruitment and loyalty. -
Campaign Marketing ManagerBritish Military Fitness Feb 2012 - Sep 2012I owned the BMF website and digital marketing campaigns to drive new customers and improve retention. I planned, implemented, analysed and optimised digital marketing campaigns to drive traffic to the BMF website and increase online registrations.I defined the national and local offline lead-generation campaign while integrating with online channels and managed the content and development of the BMF website, paying close attention to SEO triggers.
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Email Production Executive/ Online Marketing Manager/ Senior Online Marketing ExecutiveCancer Research Uk (Cruk) Oct 2007 - Feb 2012I planned, executed and analysed the digital marketing campaigns for Cancer Research UK’s flagship events, including Race for Life, Shine and other fundraising products.As the Email Marketing Executive, I managed the adoption of email marketing across the charity, providing training on email marketing campaign creation and creative development. I worked alongside the email marketing platform provider to migrate to a new system, paying close attention to privacy of data.
Rachel Xavier Skills
Digital Marketing
Email Marketing
Ppc
Google Analytics
Social Media
Strategy
Digital Strategy
Seo
Online Marketing
Integrated Marketing
Google Adwords
Marketing
Facebook
User Experience
Display Advertising
Direct Marketing
Lead Generation
Content Strategy
Strategic Partnerships
Rachel Xavier Education Details
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Digital Marketing -
The Institute Of Direct MarketingDigital Marketing
Frequently Asked Questions about Rachel Xavier
What company does Rachel Xavier work for?
Rachel Xavier works for Kindred
What is Rachel Xavier's role at the current company?
Rachel Xavier's current role is Consultant.
What is Rachel Xavier's email address?
Rachel Xavier's email address is ra****@****.org.uk
What is Rachel Xavier's direct phone number?
Rachel Xavier's direct phone number is +4478777*****
What schools did Rachel Xavier attend?
Rachel Xavier attended Kingston University, Squared Online, The Institute Of Direct Marketing.
What skills is Rachel Xavier known for?
Rachel Xavier has skills like Digital Marketing, Email Marketing, Ppc, Google Analytics, Social Media, Strategy, Digital Strategy, Seo, Online Marketing, Integrated Marketing, Google Adwords, Marketing.
Who are Rachel Xavier's colleagues?
Rachel Xavier's colleagues are Lena Kuenkel, Carlo Gigante, Donna Smith.
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Rachel Xavier
Compliance | Internal Audit | Governance | Renewable Energy| Leadership| Co-Writer "Compliance Women"Rio De Janeiro, Rj -
4ucmerced.edu, berkeley.edu, gmail.com, abbott.com -
Rachel Xavier
Go-To Ads Specialist For Coaches, Coach Trainers & Events | Social Media Advertiser | Spent Millions In Online Ads | Owner Of The Social Tap Social Media AgencyTwickenham -
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