Rachel Xavier Email & Phone Number

United Kingdom

Following my Interim Head of Experimentation and Systems Change role, my current leadership position focusses on the development and implementation of Citizens Advice’s new strategy.I reimagine and shift the organisations strategic approach by leading the design and adoption of missions-based innovation: unifying over 250 Local Citizens Advice.

London Area, United Kingdom

I co-chair the Race Ethnicity & Cultural Heritage (REACH) equity group at Citizens Advice with Dina Bhadreshwara. We set the direction for our committee and over 200 members to celebrate together, build a community and support our EDI team (lead by Mandeep Rupra) to deliver step change for people of colour.

London, England, United Kingdom

I headed the Experimentation and Systems Change team (former Innovation Lab) on an interim basis, setting the vision and direction for the next phase of the team’s evolution as part of a shift towards centring innovation in Citizens Advice’s organisational strategy.As part of the senior leadership team, I led the creation of the Systems Change Strategy.

London, England, United Kingdom

Co-leading the Innovation Lab with Kate Simmons, as extended responsibilities, in addition to my current role of Seamless Customer Journey Lead.Additional responsibilities include leading a multi-disciplined test and learn team that experiment to understand and de-risk big problems and assumptions. I work within an ecosystem of local Citizens Advice.

London, England, United Kingdom

I lead a multi-disciplinary team to create change across the Citizens Advice service, so we provide a seamless customer experience for members of the public, whatever channel or part of the service they use.I deliver this vision by co-defining what a seamless customer journey is in practice, developing and delivering a path forward through the work of.

London, United Kingdom

Cancer Research UK had the ambition to adopt a user-centred, test and learn mindset in everything we do, so that we can respond quickly to the ever-changing needs of supporters and the changing world.Digital was identified as pivotal to this transformation journey and a hub and spoke model was introduced to deliver systemic change, including devolution of.

I led the BIMA award-winning transformation project (Future of Work) to create a working environment that is Flexible, Collaborative, Productive and Adaptive for over 1500 staff. I matrix-managed a team of 15 people across HR, Technology, Delivery, Communications and Learning and Development to define, develop and experiment towards achieving the Future of.

Vauxhall

I was the strategic digital marketing lead for Macmillan’s flagship fundraising event (Coffee Morning), the Brand campaign and other fundraising and services campaigns. I led the end-to-end process of planning (including budgeting, creative and media), executing, iterating and reporting on the campaigns performance during and post-campaign.

Greenwich

I owned the development and maintenance of the GSM website, social media platforms (including Facebook and in-house blog) and digital marketing campaigns, ensuring a holistic digital experience for students applying and studying at GSM London. I provided digital consultancy to faculty leaders, supporting them to drive their individual business/subject.

I owned the BMF website and digital marketing campaigns to drive new customers and improve retention. I planned, implemented, analysed and optimised digital marketing campaigns to drive traffic to the BMF website and increase online registrations.I defined the national and local offline lead-generation campaign while integrating with online channels and.

I planned, executed and analysed the digital marketing campaigns for Cancer Research UK’s flagship events, including Race for Life, Shine and other fundraising products.As the Email Marketing Executive, I managed the adoption of email marketing across the charity, providing training on email marketing campaign creation and creative development. I worked.

Bsc (Hons), Computing And Business Management, 2.1

Digital Marketing

Certificate In Digital Marketing, Digital Marketing