Food with a purpose

• Member of the executive management of Teva Israel and member of the leadership executive management of global marketing and corporate communication of Teva Israel • Founding and building methodological infrastructure for the Israeli marketing department to create marketing transformation, forming/establishing a comprehensive connection between the umbrella brand (Teva) and its super brands (Acamol, Optalgin, etc.), developing innovation and effectiveness in marketing.• Managing and executing distinct brand strategy and marketing guidelines for Teva in Israel while overseeing the multiple objectives of the business' brands (Generics, pharma, Medical, OTC, HR and corporate)• Developing a new digital eco-system strategy and operation that connects the different disciplines (corporate, recruitment, operations, social responsibility, marketing, etc.) and maximizes their R.O.I. • Managing the Israeli inter-organizational communication and building a communication ambassadors elite unit for the promotion of the company’s reputation• Managing and developing the social responsibility activities of the corporation- developing strategy and overseeing execution of the donations’ policy and social impact activities under shared values and work plan with health organizations, community organizations

• Budget management of the marketing and development of sales' turnover of NIS 1 Billion • Managing complex marketing systems aimed at various target audiences (B2B, B2C)- end consumer, retailers, architects and professionals • Heading the marketing department (team of 40 managers and professionals) including Tambour House, service call center, technical support, promoters and training center• Initiating and leading the process of building a global communications strategy, including a successful rebranding process, strengthening Tambour's leadership position• Leading the building of a new business and global marketing strategy based on profitable growth, developing and launching an innovative global business model for Tambour’s penetration into Vietnam• Upgrading the products' portfolio and launching innovative solutions and services which generated double digit sales growth• Forming and executing a communication strategy to strengthen the brand's leadership – awarded the years’ effective marketing campaign – Grand Effie 2015

• Business management of the leading snacks unit in Israel, overseeing the complete value chain and P&L of the business• Responsible for sales profit of over NIS 500M turnover a year, gaining growth, improving profitability and effectively managing a large marketing budget • Initiating and implementing innovation development processes from gaining investment approvals from Nestle to completing a successful launch. • Overseeing business development and sustainable marketing strategy including launching a new bagel category –SHTUCHIM Pretzels: a groundbreaking innovative management and operational process (creating a new NIS 60M segment). The campaign/ marketing strategy was awarded the Grand Effie 2012

• Leading the marketing strategy of the Strauss brands in different categories to profitable growth• Responsible for building, managing and meeting sales goals, profitability and brand equities in different segments • Planning and executing the launch of the new categories