Rachel Yohe Email & Phone Number

United States

New York, New York, United States

Agencies: M Booth, Said Differently, The Romans, Wellcom Worldwide, thelabnyc Clients: Sugarlands Distilling, Nature Made Vitamins, Cinemark Theaters, TempurSealy International, Mohala Eyewear, Banter by Piercing Pagoda- Worked directly with founders and brands to help inform creative and strategic vision- Built creative briefs based in competitor and audience research to inform campaigns - Led comms planning, channel strategy, and creative optimization- Provided recommendations on partnerships and influencers, facilitated outreach, drafted and negotiated contracts- Oversaw marketing communications and creative execution

New York, New York, United States

- Garnered 200 million+ PR impressions and increased social engagement by 56% in 6 months- Led development and 360 planning for all NUTRL campaigns, including "The One With The Umlaut" campaign starring actress Chloe Fineman- Owned marketing budgets and managed agency, vendor and cross-functional relationships- Assisted in foundational creation of brand strategy, digital playbook, brand positioning, brand guidelines, and 1 year planning- Managed team of 10+ creatives and community managers- Launched two new flavor innovations, NUTRL Orange & NUTRL Black Cherry in digital, PR, paid media, and trade

New York, New York, United States

- Grew Tempur-Pedic social channels by 30% and increased engagement by 70% across the TSI portfolio - Developed digital marketing strategies and social campaigns based on cultural research, audience insights, and the competitive landscape- Produced reports for clients and other key stakeholders- Refined existing creative processes and identified new ways to streamline- Continuously helped to improve performance through thoughtful analysis, creative feedback, and actionable insightsClients: TempurSealy International (Tempur-Pedic, Sealy, Stearns & Foster), Facebook, QDOBA, La Aurora Cigars, useJOYMODE

New York, New York, United States

- Owned content calendar creation and maintenance, ideated post concepts, and facilitated creative briefings- Aggregated monthly insights and led reporting calls with clients- Built overarching strategic documents and ensured creative laddered up to existing parameters- Liaised with agency partners, clients, and internal creative teams

New York, New York

- Crafted strategic deliverables including tactical plans and social playbooks- Provided copywriting and tone of voice support to creative team- Responded to queries using social media management tools- Curated thought leadership pieces for both clients and larger agency through weekly newsletters- Produced Meme Girls, a weekly Instagram show to better inform the agency and clients on meme culture and internet trendsClients: Kellogg's (Pop-Tarts, Eggo), Coca-Cola (Sprite, Coke, Diet Coke, Gold Peak), Unilever (Pond's, Simple Skincare, Caress, TRESemme, Suave, Vaseline), National Grid, Supernus

Ithaca, New York Area

- Led a team of student strategists and interns- Ensured social platforms were informative and engaging for prospective students, current students, parents, and alumni

Watkins Glen, Ny

- Assisted in promotions and marketing efforts for motorsport events and series such as IMSA, NASCAR, and INDYCAR - Facilitated press conferences and major media events, including Dale Earnhardt Jr’s retirement announcement- Successfully grew brand social channels by creating content with drivers, celebrities, guests, and local media- Worked two full race seasons as a returning intern

London, United Kingdom

- Represented two independent UK recording artists- Wrote and published press materials, album announcements, and helped facilitate live shows - Worked with BBC Radio presenters to play new and live music on air