Rachel Y Williams Email & Phone Number

Mclean, Va, Us

Mclean, Virginia, Us

VP, Marketing and New Product Development & Management

Mountain View, Ca, Us

• Managed Google Partners within franchising, real estate, traditional media and emerging business verticals. Coordinated account manager training initiatives, designed and delivered sales team trainings and negotiated sales incentives to diversify and grow Google AdWords product sales through Partner re-seller channels.• Developed and delivered quarterly business performance reviews to Partners and provided customized strategies to grow advertiser base, advertiser spend, and revenues generated through Google AdWords product sales.• Supported Google Partner business development initiatives through public speaking engagements, industry events, conferences, and publications.• Designed, pitched and implemented innovative YouTube marketing strategies for traditional media Partners to test advertising campaigns prior to investing in traditional channels.• Provided opportunities for Partners to participate in development of Google AdWords products through beta product testing initiatives.• Developed new Partner on-boarding strategy to streamline on-boarding process and reduce startup time for new Partners.• Google AdWords Academy Sales Certified – demonstrating expertise in sales of Google AdWords products.

Philadelphia, Pa, Us

- 38th Annual Whitney M. Young Planning Committee Marketing Manager - Wharton Customer Analytics Initiative (WCAI) club member studying the broad impact on the practice of data-driven business decision-making, and the dissemination of relevant insights to managers, students and policy makers- Performing data-driven customer-level analysis and applying these methods in a wide range of industries including interactive media, financial services, pharmaceuticals, telecom, nonprofits, and other areas where the use of detailed customer-level datasets is a key driver for business success.- Presenting to companies to help them understand how to fully leverage the individual-level data they collect about their customers and further monetize their brands.- Researching and developing new analytics methods that are both rigorous and relevant.- Translating customer analytics research findings (academic and othewise), making them accessible to all managerial audiences, including high-level executives and analytics professionals.

Mountain View, Ca, Us

• Designed tracking analytics and developed social pilot launch strategy to increase customer engagement and measure impact of partner social channels on product performance. Provided cross-functional pilot team with social channel management recommendations to raise customer conversion rates and to prepare for large-scale go-to-market product launch• Performed deal structure performance analysis and provided sales strategy recommendations to improve close rates • Innovated sales team training plan, introduced value added modules and delivered trainings to 6 sales managers and 7 reps• Received 2nd Quarter Peer Spot Bonus – Award for exceptional performance

New York, Ny, Us

Digital Media Strategy Intern• Developed and implemented social media marketing strategies and grew social following by ~ 30%, viral reach by ~ 1,200% and total reach by ~ 4,600% • Provided recommendations that enhanced digital media strategies with mobile application platform integrations

Silver Spring, Maryland, Us

- www.seeconline.org- SEEC is an innovative non-profit organization that provides individualized, community-based supports to adults with developmental disabilities to help them realize their version of The American Dream.- SEEC servs each person by providing unique opportunities to help them achieve their personal goals for a meaningful life as full members of their community.

Concord, Nc, Us

• Increased sales revenue from $0 to over $260K per year through weekly sales presentations, training events & speaking engagements that educate distribution centers in customer acquisition and business development strategy• Grew independent franchise partner base from 0 to over 300 distribution centers in 13 US states through motivational speaking engagements and personal leadership development workshops • Grew customer base from 0 to over 1,000 customers through direct sales & marketing presentations and training events for independent franchise owners• Worked with diverse team with members of all ages, ethnicities, education levels, and socioeconomic groups to help motivate each individual to discover unique talents and passions to further accelerate profitability and personal growth

Washington, Dc, Us

• Managed $20M company budget, worked with team of 5 Regional VPs and Sr. Level Engineers to improve regional office profitability throughout Construction Management and Program Design divisions• Designed and analyzed operational performance reports using project and financial management software application (BST Enterprise) to address specific regional office management needs to maximize team performance • Forecasted fluctuations in operational capacity impacting project revenues – designed and implemented strategies to increase profitability of regional offices, resulting in an 8% improvement in company gross margins • Analyzed and produced financial reports to benchmark monthly, year to date, and full year company performance on complete portfolio of construction projects for Sr. Managers and Board of Directors• Developed monthly cash flow models for cash management & planning, and provided audit process support through daily cash reconciliation

Mba, Statistics & Marketing

Bachelor Of Arts, Applied-Mathematics & Economics

Education record