Rachel Greiner Feliciano Email & Phone Number

Washington D.C. Metro Area

• Lead Marketing & Communications analytics and reporting initiatives to establish and maintain benchmarks, KPIs, and strategy evaluations across Museum initiatives• Partner with internal and external clients to test strategy, identify and reach target audiences, and ensure program/initiative goals are being achieved• Direct division data strategy with special attention to safety, compatibility, and accessExperienced in: Tableau, Tableau Server, Google Analytics, Looker, Microsoft SQL Server, Marketo, EveryAction, Social Media Ad platforms, Certain, eTix, Google Analytics, Trello, Crimson Hexagon, Sprout Social, & Simply Measured

Washington D.C. Metro Area

• Create bridges between multiple siloed databases, programs, and data warehouses to develop a comprehensive view of the New Audience Engagement and Membership Department's work and success • Develop variable and static data visualizations and dashboards for every day use to senior executive level consideration often using Tableau • Establish and monitor KPIs across department• Construct and maintain a comprehensive, multi-view editorial calendar for the management and assessment of outgoing material (Social posts, direct mail, etc.)Experienced working with: Tableau, Tableau Server, Microsoft SQL Server, Marketo, EveryAction, Facebook Ads, Certain, eTix, Google Analytics, Trello, Crimson Hexagon, Sprout Social, & Simply Measured

Washington D.C. Metro Area

• Serve as the Raiser’s Edge Database Administrator by maintaining up to date, clean constituent and gift records within Raiser’s Edge, providing support and training to new and existing Gallery staff members, representing the department on the Gallery’s Technical Advisory Group, and acting as the liaison between Blackbaud and the Gallery. • Produce and distribute reports compiling, analyzing, and/or reconciling historical data, gifts, donors, etc. on a regularly and/or as needed basis using Microsoft Excel, Raiser’s Edge Reporting tools, and Crystal Reports. This includes Bi-Weekly and Quarterly gift reports, forecasting reports, invitation lists, and donor lists for Gallery publications and recognition.• Process major gifts (cash, check, stock, wire transfer, and credit card) and pledges, issuing Treasurer’s Acknowledgements, and regularly reconciling all gifts with the Treasurer’s office• Respond to inquiries from donors, donor representatives (i.e. bank staff, foundation staff, etc), and the general public received via e-mail, phone, and mail regarding topics such as art donations and sales, monetary gifts, and general Gallery information and policy.

Washington D.C. Metro Area

• Assist program team with the continued success of the direct mail, online, and telemarketing campaigns to ensure the health of the Membership program, which includes over 42,00 current members and gifts made up to $5,000. • Maintain membership program databases and files, ensuring data hygiene; including the member database, member correspondence, accounting, procurement, and contractor memos and invoices• Reestablished and produce the Museum’s e-Newsletter, a monthly publication focusing on current events and public programs with an open rate well above industry average• Assist with the publication and editing processes for museum publications including the quarterly American Indian magazine and Insight, a semi-annual behind-the-scenes print newsletter • Work with the Museum’s Public Affairs team to manage social media accounts and established the NMAI Instagram account• Manage the museum’s matching gift program, maximizing the impact of each gift• Assist with the training of contractors, such as telemarketing firms• Respond to general inquiries and current prospective members in writing and via phone and process membership donations online and via mail as needed

Washington D.C. Metro Area

• Coordinate the day-to-day management of the Visitor Services program including: customer service, scheduling, coordinating support services, membership processing, and dissemination of information concerning facilities use • Manage the Museum’s volunteer database, ensuring all 800+ volunteers receive badge renewals, maintain up-to-date account information, and are trained to use the hours tracking system• Developed database systems for managing, tracking, and responding to all visitor correspondence and comments and for performing regular building inspections• Coordinate and lead training sessions and enrichment opportunities for new and veteran volunteers• Develop and implement tools to improve the visitor experience, specifically dealing with accessibility• Serve as a department liaison to Web and New Media, representing Visitor Services in social media outlets such as Twitter• Completed the Smithsonian Institution’s “Leading the Generations,” “Positioning Yourself for Research Proposal Success,” and “Proposal Writing,”“Evaluating Web-based Learning Experiences,” and “Children on the Autism Spectrum and Museums” training modules and courses.

Washington D.C. Metro Area

• Assist the NMNH’s Associate Director for External Affairs and Public Programs with duties as Co-Chair for the International Council of Museums U.S. National Committee (ICOM-US)• Created ICOM-US website prototype including implementation of Web 2.0 components• Created and assisted with the implementation of a comprehensive marketing plan for ICOM-US• Collaborated with representatives from international and national museum organizations such as the American Association of Museums

• Developed and implemented in-depth evaluations of educational programs at the NMNH and other Smithsonian Museums to identify program elements appropriate for the new NMNH Education Center• Researched and evaluated successful educational programs from museums, science centers, and organizations outside the Smithsonian Institution to identify program elements appropriate for the Education Center• Analyzed collected data and created a user-friendly database of educational programs• Presented recommendations for educational program and teaching methods for the Education Center

Washington D.C. Metro Area

• Researched, developed, and implemented public and education programs• Developed and implemented docent manuals for reference and training• Delivered and created regular interpretative programming, such as tours, in exhibit space to enrich visitor experiences

• Coordinated the development, planning, and execution of annual public events for 500-5,000 visitors• Maintained professional partnerships with organizations on university, community, state, and national levels• Developed and maintained financial logs detailing event and program expenditures and profits• Represented the Museum at Volunteer Fairs and Volunteer Orientations • Served as the social media liaison between the Education Department and Public Relations Staff• Created instructional manuals for department events, tasks, programs, and staff and volunteer orientations• Recruited, interviewed, selected/hired, supervised, and evaluated junior volunteers, staff, and interns• Coordinated the organization and execution of training programs for volunteers, docents, and staff

• Assisted with educational programs, including exhibit openings, annual events and programs, spring break camps• Researched natural history and science museum programs and informal science education techniques• Developed and implemented educational programs and annual events

Ma, Museum Studies

Ba, English

Ba, Political Science