As a Digital Marketing Manager, I manage digital infrastructure and marketing with a large budget, overseeing the entire process from strategy development to execution. I lead campaigns across multiple platforms, driving increased online donations and enhancing audience engagement. I also develop and implement SEO strategies, utilising analytics tools to improve website traffic and user experience. In collaboration with global teams, I coordinate marketing efforts to ensure consistent brand messaging across all digital channels. Additionally, by leveraging data-driven insights, I continuously optimise digital marketing performance to drive growth.

I lead the development and launch of marketing strategies on the platform from inception to execution, directing online marketing efforts with a focus on audience engagement and content marketing. I run email marketing campaigns that consistently exceed open-rate benchmarks and utilise data-driven insights to optimise campaign performance and refine marketing strategies.

UX research, management of product UI design and development of the product. Iterative Usability Testing across writing industries.

At Konnecte, I led the planning and execution of comprehensive digital campaigns, overseeing activities across channels, budget management, social media, website, SEO/SEM, and e-commerce. Collaborating closely with the international team, I ensured alignment and effective initiative execution. I also monitored campaign results, KPIs, and traffic analysis using Analytics.

As a UX/UI Designer at HealthSteer, I spearheaded the design process, creating impactful visual mockups to convey design strategies to management. I played a pivotal role in shaping strategic plans for the UX team, ensuring alignment with the company's brand identity. This involved crafting essential UX documents like user journeys and personas. I also took the lead in mentoring team members, making hiring decisions, and offering valuable feedback on research and design efforts.Define user experience strategies.Produce wireframes, user flows, prototypes, and production-quality designs that effectively communicate design directions and detailed designsParticipate in UX initiatives including Accessibility and mobile-first design

During my time at Islamic Relief Italy, I led the communication and marketing team, managed websites and communication channels, and oversaw system improvements, including negotiating with software companies for new CRMs. Additionally, I directed corporate communication, organized annual plans, and assessed fundraising activities.