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Visionary General Manager, Managing Director, experienced in leading businesses in the industrial manufacturing sector that deliver gains in market share, revenue, profitability, and employer brand recognition. I am known for developing and implementing effective growth strategies, capturing new business opportunities, building meaningful partnerships, and embedding a culture of diversity and inclusion.DEVELOPED AND EXECUTED GROWTH STRATEGIES► As the Managing Director for Cummins Africa/Middle East Distribution, I led an organization with revenues of $450-$500M, 14 distributors, including three Joint Ventures, and an employee base of more than 1,600 across 16 countries. I developed and implemented distribution strategies based on market size and maturity including wholly-owned distributors, joint ventures, strategic partnerships, and business start-upsDRIVING EXCELLENCE AND DIVERSITY IN GLOBAL ORGANIZATION► I believe that sustainable growth requires a culture of customer focus, excellence, and accountability. With expertise across multiple geographies, cultures, market conditions and various stages of growth, I have leveraged this philosophy to achieve consistent growth across business cycles. I am also recognized as a diversity and inclusion champion with a proven track record of increasing the representation of women in the workplace and managing a highly diverse workforce with more than 40 nationalities. LEADING AND DEVELOPING LEADERS► As the Managing Director, Middle East Area Business Organization, I led a team that developed and executed a comprehensive strategy to grow all Cummins business units in the region and attained commercial leadership in all segments including filtration. CUSTOMER FOCUS IS THE FOUNDATION► I began my career as a GM in retail electronics throughout the US, where I learned the value of listening to the voice of the customer. Today, I continue to champion customer causes and base solutions on a customer-first approach.
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CeoSelf Employed Nov 2024 - PresentSatellite Beach, Florida, Us -
CeoKiddefenwal May 2023 - Oct 2024Ashland, Ma, Us -
Managing Director - Kidde Fire SystemsCarrier Jul 2022 - May 2023Palm Beach Gardens, Florida, Us -
Director - Aftermarket - Pog GroupCarrier Dec 2020 - Jul 2022Palm Beach Gardens, Florida, Us -
Executive Director - North America Aftermarket StrategyCummins Inc. Jul 2019 - Apr 2020Columbus, Indiana, UsLeading a team in the development and execution of a strategy for the Cummins aftermarket service, parts and filtration distribution business in North America. -
Managing Director - Africa/Middle East DistributionCummins Inc. Jan 2017 - Jun 2019Columbus, Indiana, UsLed a regional organization with revenues of $450M+, 14 Cummins distributors, including three JVs, and an employee base of more than 1,700 in 16 countries. Accountable for a full P&L including sales, business development, finance, aftermarket service, and supply chain with dotted line responsibility for legal, shared services, and HR. Provided leadership to 12 direct reports including Managing Directors and General Managers.LAUNCHED NEW MANUFACTURING DISTRIBUTION PARTNERSHIPS IN EMERGING MARKETS• Led the negotiations and launch of the largest joint venture distributor globally ($230M in revenues) based in the Middle East, and covering the territories of Saudi Arabia, the UAE, and Kuwait.• Launched a joint venture distributor in East Africa with branches in Kenya and Tanzania and with dealers in nine other East African countries. • Established the first Cummins owned distributor in Morocco in 2018 after the completion of commercial negotiations with the largest mining customer in North Africa with a contract value greater than $100M over a 7-year period. • Restructured the West Africa Distribution business and established a full line distributor in Ivory Coast• Selected to pilot the rollout of a new ERP system as part of a global enterprise-wide digital transformation. • Served as a member of the global Distribution Segment Leadership Team. -
Managing Director - Cummins Middle EastCummins Inc. Jan 2014 - Dec 2016Columbus, Indiana, UsLed a team that developed and executed a comprehensive strategy to grow all Cummins segments in the region, including the establishment of commercial leadership for power generation, engine business, and filtration. Scope of responsibility included revenues of $250M-$350M, one company owned distributor and one Joint Venture Distributor with an employee base of 400 employees, and managing an independent distributor and dealer network across a territory of 14 countriesDEVELOPED AND EXECUTED REGIONAL GROWTH STRATEGY• Managed annual revenue growth of up to 15% and maintained profitability throughout the business cycle. • Launched the regional Power Generation Projects Business and grew market share in that segment from 36% to 65% in three years• Led regional negotiations with the largest global Power Generation OEM customer resulting in an increase of High Horse Power Engine Rebuild volumes to a record number• Increased the representation of women in the workplace from 11% to 23% over a 4-year period by developing and executing a 3-prong strategy recognized as a best practice within and outside Cummins• Recognized as a Diversity & Inclusion champion – presented at Women in Leadership Conferences and was interviewed by an author who related D&I gains achieved at Cummins in her book• Participated as member of the global Power Generation Segment Leadership Team -
Managing Director, Middle East DistributionCummins Inc. 2010 - 2013Columbus, Indiana, UsManaged the largest company-owned distributor in the Middle East in the United Arab Emirates with revenues of $180M to $250M and an employee base of 250 employees. LED TRANSFORMATION OF REGIONAL DISTRIBUTION BUSINESS FOR GROWTH• Led the transformation of the business regional culture to align with the Cummins culture.• Rebuilt the leadership team to bring together individuals who would collaborate across business segments and channel opportunities. • Established the first High Horse Power Engine Re-manufacturing Plant in the region and one of the largest globally, achieving a worldwide record number of engine rebuilds.• Negotiated and launched Cummins Qatar, the first distribution joint venture in the region. • Established an Internship program for women that served as a pipeline for future leaders. -
Director - Business Development And Strategy - Middle EastCummins Inc. Sep 2008 - Aug 2010Columbus, Indiana, UsLed business development activities for product distribution in the Middle East with a 15-member team.• Developed regional growth strategy to expand market share and increase revenues and profits. • Established a vision for the future in the area including planning for joint ventures and setting up new entities such as the power generation projects business and the first re-manufacturing facility in the region. • Coordinated several projects with customers and distributors to increase revenue and profitability. -
Director - Global Corporate ComplianceCummins Inc. Oct 2006 - Sep 2008Columbus, Indiana, UsLed the implementation of export controls program for the company on a global basis.• Led several projects related to trade compliance, export controls, and anti-bribery regulations with a global team. -
Director - Global Enterprise Risk ManagmentCummins Inc. Jun 2005 - Oct 2006Columbus, Indiana, Us• Served as member of initial core team that led the first enterprise-wide risk assessment from the development of the framework through execution. • Successfully completed three Six Sigma projects to mitigate risks in Supply Chain (Single Sourcing), and regulatory compliance, particularly export controls and bribery. -
Sales Manager - North America Cummins FiltrationCummins Inc. Feb 2004 - Jun 2005Columbus, Indiana, UsManaged a sales team of six members for Government and Defense OEM accounts.• Exceeded sales plans of $180M in all categories. -
Six Sigma Black Belt - Sales And Marketing Filtration SegmentCummins Inc. Jan 2002 - Feb 2004Columbus, Indiana, UsSuccessfully led several projects that resulted in over $3M in savings in supply chain and sales.• Led the “Rings of Growth” project to increase sales with North America distributors, and was rolled out globally and received the Six Sigma Chairman’s Award.• Led aftermarket engineering team to decrease product release backlog by 90% and release time by 65% using Six Sigma tools.• Received ix Sigma Black Belt Certification -
Product Manager - Air Filtration SegmentCummins Inc. Aug 1999 - Dec 2001Columbus, Indiana, UsResponsible for marketing, product development, and pricing for the $110M air filtration product line.• Developed and executed a business plan. Successfully achieved synergies resulting from the acquisition of Nelson Industries.• Operated as marketing leader for new product launches. Managed pricing, promotions, and literature development.
Rachid Ouenniche, Mba Skills
Rachid Ouenniche, Mba Education Details
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Wisconsin School Of BusinessMarketing -
University Of Wisconsin-MadisonMinor: Math And Computer Science
Frequently Asked Questions about Rachid Ouenniche, Mba
What company does Rachid Ouenniche, Mba work for?
Rachid Ouenniche, Mba works for Self Employed
What is Rachid Ouenniche, Mba's role at the current company?
Rachid Ouenniche, Mba's current role is CEO - MD - Leader.
What is Rachid Ouenniche, Mba's email address?
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What is Rachid Ouenniche, Mba's direct phone number?
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What schools did Rachid Ouenniche, Mba attend?
Rachid Ouenniche, Mba attended Wisconsin School Of Business, University Of Wisconsin-Madison.
What skills is Rachid Ouenniche, Mba known for?
Rachid Ouenniche, Mba has skills like Six Sigma, Automotive, Product Development, Business Strategy, Manufacturing, Cross Functional Team Leadership, Strategic Planning, Negotiation, Automotive Aftermarket, Lean Manufacturing, Continuous Improvement, Operations Management.
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