- Developed and implemented management strategies, reducing customer acquisition costs (CAC) by 72%, significantly boosting profitability and spend management.- Built and sustained relationships with key stakeholders, aligning marketing initiatives with financial objectives to drive long-term growth and client satisfaction.- Applied in-depth data analysis to optimise marketing campaigns, increasing client engagement and return on ad spends (ROAS).

- Lead and manage a team, providing guidance, mentorship, and support to achieve team and individual goals.- Assign tasks and projects, and ensure optimal utilization of resources and expertise.- Develop training programs, conduct regular performance evaluations, and provide constructive feedback to team members to foster.- Collaborate with clients and internal stakeholders to define campaign objectives, target audience, and key performance indicators (KPIs).- Implement optimization techniques to improve campaign performance, including bid management, ad copy testing, and audience targeting refinement.- Conduct regular client meetings to discuss campaign progress, address concerns, and identify new opportunities.- Proactively identify upsell and cross-sell opportunities to increase client revenue and expand the scope of services.

- Create and analyze the marketing funnels in place for the clients.- Create campaign strategy and structure as per the needs of the funnels.- Acquire quality leads and reduce CPL in the process. deliver increased ROAS.- Monitor and optimize campaigns to maintain the spend/revenue ratio.- Provide analysis reports to clients with future strategies in place.

- Acquire new customers through paid ads on social media and reduce CPA.- Drive revenue and increase ROI through engaging campaigns- Deliver increased ROAS and analyze daily sales and reports for betterstrategy.- Run, analyze, test and scale ad spends and campaigns on ads manager.- Drive traffic and conversion growth through PPC, and other social media adcampaigns.- Coordinate with fashion, jewellery, home, decor and other categorymanagers for sales, performance and expectations from social ads.- Provide detailed weekly, monthly reports about performance and futurestrategies.

- Manage, coach and mentor a team of 6 executives and 4 interns forimproved performance and better results.- Design and analyze test campaigns and recommended initiatives to drivenew acquisition for the agency.- Analyze the user data, costs of advertising, costs of leads and createroadmaps for effective performance and improve ROAS for clients.- Up-sell relevant services to the clients for the profitability of the companyand the benefit of the clients.

- Creating innovative and engaging digital strategies to drive more awareness, enhancing social experience, increasing web presence and overall improving the impact of brands on digital.- Monitoring the success of social and digital campaigns and mapping it against the objectives and client expectations.- Analyzing the performance and providing necessary insights for future campaigns.- Analyzing the profitability of the business unit from a monthly, to quarterly, to yearly basis.- Helping the team in preparing pitches for both existing and new clients

- Handled different Social Media accounts of various clients. (E-commerce websites, Fashion Brands, Mobile Apps, Real Estate, Super Market etc.)- Learned how different strategies work for different Social Media platforms.- Learned how to optimize your content on these sites, according to the client’s and the site’s requirements.- Learned how to get a higher engagement rate & generate quality leads organically as well as through paid marketing.

I did an internship on content management strategies, mobile advertising and application testing for their app that was being developed at the time.